Wednesday, August 29, 2007

If Everyone is a Prospective Client...

... Should you just start calling names in the phone book?

Of course not. You need to target your clientele a little more specifically.

Who do you PREFER to work with?
• Unemployed?
• Currently employed seeking better jobs?
• First job (i.e., students?)
• Returning to workforce?
• "Underemployed"

Young? Old? Specific professions?

Once you've identified your target audience, you can figure out how to reach them.

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