Thursday, October 4, 2007

"Please Enjoy This Hold Music"

Twice today, while returning phone calls from prospective resume clients, instead of the phone ringing, I got this message: "Please enjoy this music while we connect your call."

It looks like we've got another items to talk to our clients about. In addition to cutesy answering machine messages and too-sexy e-mail addresses, now we should instruct them not to use internal ringtones -- called ringbacks -- (or at least not the ones I heard today, which blared loud rock music for the 15 seconds while the call connected.). I'm not sure either client is aware of the potentially negative first impression these ringtones make ... but I plan on addressing it with them if they become a client.

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