Sunday, November 18, 2007

Think Different

http://www.deskpicture.com/DPs/Technology/Apple/ThinkDifferent.jpg

In 1997, Apple introduced an advertising campaign that changed how they marketed their products. Instead of focusing on technical aspects (processor speed, hard disk size), Apple revolutionized computers by making them about their performance as a lifestyle item.

Big changes are in store for our industry in the next 5-10 years. How will the resume writing industry "Think different"??

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