Resumes generally are impulse purchases, which is why the Yellow Pages can be an effective tool for capturing new clients.
Think about most of your new clients. Chances are, it was a specific trigger that led them to seek out your services. Maybe it was a layoff or merger. Perhaps he or she got a new boss. For college students, it's the impending graduation date. A spouse's relocation is not an unusual motivator. Being in the right place at the right time can help you win new clients.