A steady stream of new clients ensures the success of your resume writing business. But how do you get new clients? How do you get your phone to ring?
There is no secret formula or magic bullet in marketing your business. The key to success is to select a few, simple, effective tactics and do them consistently.
One common mistake is to think that advertising and marketing are the same thing. They are not. Advertising will get you results, but it is not as effective as marketing your services.
In order to build your career services practice, you need to cultivate relationships -- with prospective clients, new clients, and referral sources (other resume writers, members of the media, career and life coaches, real estate agents, human resources professionals, etc.).
Tell people what you do -- over and over again. And get your message to the same people over and over again -- because consistency creates familiarity.
People do business with people they know, like, and trust.
And don't wait until things slow down before you market! It is better to be overbooked. You want to consistently cultivate a pipeline of prospective clients.
For more of this article, purchase the Spring 2009 issue of Resume Writers' Digest ($3).