Tuesday, March 1, 2011

Happy Birthday, Justin Bieber!

Okay, so I'm not 14 years old. But I have seen Justin Bieber's movie (in 3D, no less!) -- Never Say Never.

I didn't know much about JB before I saw the movie -- other that what I read in People magazine, for the most part. But my brother has five little girls (ages 4-13) and they've seen the movie seven times now, so Jon and I came along to see it for my niece (& goddaughter) Lauren's birthday in mid-February.

I have to say, I'm impressed. The kid has talent -- and beyond that, he has something to teach resume writers about branding, social media, and (client) relationship management.

As a brand, he's a force. Seven million+ followers on Twitter. More than 6,000 Tweets sent (I'm sure by now he has a social media team helping him with it, but in the early days, it was all him!) More than 22 MILLION Facebook fans for his brand page. And when he cut his hair, he (reportedly) lost 80,000 Twitter followers. Amazing.

A guest post on the TechCrunch blog today gets it: "What Every Entrepreneur Could Learn from Justin Bieber." The BrittInspired blog opines on "What Justin Bieber Taught Me About Social Media."

My favorite bit of wisdom from that post:
 The Bieb’s career started when a talent manager found a video of him singing on YouTube. That’s all it takes. One great piece of content. One person to notice you and unimaginable things can happen. No one is going to notice you if they don’t know you’re there.

Plus, the kid is inspiring. So is the movie. Go see it.
Happy 17th Birthday, Justin Bieber!

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