Thursday, April 7, 2011

Using Social Networking to Promote Your Blog

Promote your blog? Why would you want to do that? Honestly, if you have to ask yourself that question you probably shouldn’t even have one. The whole purpose of a blog is to document your thoughts, views, and opinions on a particular topic, issue, or subject -- on our field, most likely job searching. What good will your blog do if no one reads it? In addition to sharing your thoughts with the rest of the world, did you know that you can make money from your blog? You can signup for affiliate programs or derive revenue from advertising programs like Google Adsense. And, of course, prospective clients who read your blog may decide to retain you to write their resume. If you are using your blog to make money, then you will defiantly want to promote it.

When it comes to promoting blogs, there are many blog owners who decide to let search engines do the work for them. Search engines, such as Google, Yahoo, and Bing use a special technique that reads the content on your website. That content is then used to rank your website with particular keywords. This means that you run a blog on job searches in the finance field, there is a good chance that your blog will appear in searches done on "finding a job in finance." Although many blogs are successfully ranked in search engines, not all are. That is why you are advised against relying solely on search engines, when it comes to promoting your blog.

If you love meeting with or talking to people online, there is a good chance that you belong to a social networking website or community. The individuals that you talk to and that are in your community are likely the individuals that you wish to target. Since most social networking websites work to connect Internet users who have the same goals and common interests, there is a good chance that your online friends will enjoy reading your blog. But, before they can read your blog, you have to let them know that it exists.

When it comes to promoting your blog on social networking websites, you have a number of different options. Your first option is to include a link to your blog in your community profile or profile page. This will allow other community members to check out your blog. The other way is to inform your online friends of your blog through private messages. Once you join a social networking website and create or join a network of friends, you should easily be able to communicate with those friends. Sending each of your friends a private message with information and a link to your blog tends to be more effective than just placing a link in your profile or on your profile page.

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