Although I believe it is possible for a resume business to succeed without a website, an effective website that draws "significant" traffic (and significant can mean different things to different people), can help propel your business.
Generally, the more traffic you have, the more prospective clients you will have.
Here are five ways to drive traffic to your resume writing business website:
#1 Social media. Social media works quickly and if you have a large following on any of the social media sites (Twitter, Facebook), you can generate a ton of traffic to your website quickly. The key is to create attention-grabbing posts that arouse curiosity, make people laugh, or stir up a controversy. You want to generate click-throughs to your website.
Make the most of your social networking tactics and use technology to get the job done. For example, one StumbleUpon post can be integrated with both Facebook and Twitter profiles so you're making waves on all three social sites at once.
#2 Article marketing. Article marketing works well when you concentrate your efforts on quality article marketing sites with large audiences. One well written, informative article, rewritten a few times, and submitted to a handful of directories can generate the traffic you're looking for. Be sure to include a bio box that includes a call to action and a link to your website to motivate click-throughs.
#3 Blogging. Post on your own blog or be a guest blogger on a blog with a large number of subscribers. Like social networking, if you offer an informative, controversial or entertaining post, youíll have people clicking through to your website like mad. Of course, if you also promote this wonderful blog post(s) via social media, you can double your traffic results.
If you don't have your own blog, you can pay to be a featured career expert on Careerealism. It's not inexpensive ($149 for 3 months), but you can get significant traffic for your website from their links. (Here is resume expert's Dawn Rasmussen's blog post on Careerealism.)
#4 Video content. It's amazing how quickly a video can go viral. Like print content, videos that entertain, stir up a bit of controversy, or offer tremendous value cause a buzz. They're forwarded to friends and downloaded on laptops and mobile devices around the globe. A good video can generate all the traffic you need. Again, integrate a bit of social media to promote your video, blog about it too, and you can multiply your traffic results.
#5 Partnerships. Partnering with another business can work quite well to generate traffic fast. The key is to come up with a mutually beneficial agreement. Find people in the careers industry that are willing to work with you and help each other drive traffic. A partnership may include guest blogging on each others' websites, swapping advertisements, or even promoting one another in your e-newsletter.
Itís possible to drive a ton of traffic to your website fast. The trick is to have a plan in place, know your audience and your goals, and take action.