When you own your own resume writing business, there will always be a million and one things you can do with your time. Many of these things could seem important today, but -- in retrospect -- won't seem that important after all. Learning to prioritize projects -- and only spending time on things that will have an impact on either your resume clients or your bottom line -- is a crucial skills.
The Key Question
The key question you should ask yourself is this: "How will this project impact my resume writing busines in six months?"
There are many projects that could seem important today, but really won't have much of an impact on your business in the long run. For example, trying to chase down one particular sale probably isn't going to make a long term impact.
On the other hand, there are projects that won't seem to make much impact now, but could have a profound impact on your resume writing business in the future.
For example, setting up an autoresponder system and a rock solid followup system probably won't pay off in the beginning. It takes a ton of effort and the sales conversions won't justify the time spent right now.
However, you know that in order to get your business to where it needs to be eventually, you need a followup system. In this case, it absolutely makes sense to build this system today.
There are always going to be projects that seem urgent. There are always going to be problems that need to be solved "right now."
The challenge for a great prioritizer is knowing when to put these fires on the back burner and instead focus on opportunity. If you can't do this, it'll be very tough to grow.
Prioritize Leverage Projects
Projects that help you achieve other projects better should be prioritized. These include projects that improve internal systems so you can get more done, educational systems so you can help jobseekers be more effective in their job search, and purchasing new equipment.
These rules of thumb will help you prioritize projects so do what'll really help take your resume writing business to the next level.