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One answer is through credibility. Credibility helps separate you from your competition (or colleagues, if you prefer the more collegial definition of "other resume writers.) It also helps your resume writing business appear larger to your prospects and customers. Credulity gives your customers confidence in you. This confidence and trust results in purchases and profits.
So how do you create this credibility? How do you demonstrate to prospective resume clients that you can be trusted?
Professional Policies and Procedures
Transparency is a key credibility builder. Consider also including a Frequently Asked Questions (FAQ) page on your site. It may cover much of the same material that your policies and procedures page covers, but that's okay.
Large Networking Presence
More than 800 million people are on Facebook right now. It's important to have a presence on mainstream social networking sites like Facebook, Twitter, and LinkedIn. You may even want to have a Pinterest account. It's also important to integrate your activity and social networking presence on your resume writing business website. For example, include links to your social networking profile on your site. Allow people to connect with you on the platforms they use.
Social networking is a credibility builder because it's a personal way to connect with your company. Again, it goes back to transparency and availability. If you're open and easy to connect with online, it builds trust. Most resume writing businesses are solo operations -- so when a client is choosing to work with your company, they are really choosing you.
Additionally, if you're connecting with other notable experts (especially thought leaders in the careers industry -- other resume writers, career coaches, recruiters, HR professionals, etc.) on social networking sites, your prospects will notice that. You will earn credibility by association.
Finally, great content is essential to building credibility. You want to make sure your content positions you as a knowledgeable expert in your industry. You can publish content on your website or blog. You can also publish content on your social networking profiles.
Each article, blog post, or web page will ideally offer value to your reader. When you offer value, you help build a foundation of trust with your readers. They begin to learn from you and about you. This helps them feel like youíre a company they can count on to continue to solve their problems.
In addition to publishing great content, it's also helpful to publish content frequently -- and on other websites. For example, if you are able to publish content on your site and contribute to other relevant blogs as a guest blogger, it helps establish your credibility. Publish articles on article directories or on sites like Squidoo. If other business owners are turning to you for great content, then you must be an expert!
Building credibility isn't difficult, but it does take a plan. Represent your resume writing business online in a professional manner. Make sure to be completely transparent and to publish content that offers value.