Strong headlines are important. Just like with a client's resume being reviewed by a hiring manager, you only have a few seconds to get the attention of the prospective client who visits your website.
This was Step #2 shared by Tammi Metzler of the Write Associate in her teleseminar last week for BeAResumeWriter.com, "Your Website Gold Mine: Discover 5 Crucial Elements of a Client-Attracting, Money-Making Website." This was one of her 5 steps in a roadmap for a website to connect you with interested prospects for your resume-writing services.
If your resume writing website isn't drawing enough visitors … or if you're getting traffic but they're not turning into clients … or they're the WRONG kind of clients, listen to the recording of Tammi's call.
You can listen to the streaming audio here — for free, no opt-in required.
One of the most powerful statements Tammi made can be summed up like this:
If you don't know what action you want visitors to take, neither will they!
What do you want visitors to your website to do — what action do you want them to take? Do you want them to call you? Submit their resume for a review? Purchase a consultation with you? Download a free job search guide? Attend a preview (teleseminar) call? Once you know what you want them to do, it's much easier to create a website that inspires that action!
Tammi also shared a secret of how your website can reduce price resistance among prospective clients – which has been a HOT topic recently on some of the resume writing association e-lists. Making this one simple change on your website can dramatically increase your client conversion rate (the number of prospective clients who visit your website and actually become clients)!
I also invite you to join me for Tammi's upcoming class, "Secrets of a Client-Attracting Home Page: Five Simple Steps for Creating a Home Page That Lets Your Website Connect Your Business With Dozens, Hundreds, or Even Thousands of Your Ideal Clients Online." In that training, Tammi is going to share 11 proven headline formulas to draw visitors into your website so that they'll stick around long enough to learn more about what you offer and how you can help them in their job search, plus nine engagement techniques you can use on your website, and more.
I've signed up and hope to "see" you on the live call on March 27!
P.S. – Finally, Tammy has a free report for you to enjoy -- "Five Ways to Turn Website Visitors Into Clients" (a $97 value). Click on the link to find out more.