Wednesday, September 11, 2013

Don't Pretend Everything Is All Right If It's Not

Last night, a summer storm rolled through Omaha. With it came some strong lightning.

I was watching our local 10 p.m. news, and noticed something was off. Here's what I posted on Facebook Tuesday night:



Literally two minutes after I posted on Facebook, they came back from a commercial, and one of the anchors apologized because the station building had been struck by lightning just before they went on air. (They were running a few minutes late anyway because the live show of America's Got Talent had run long.)

I don't understand why they didn't say that from the beginning of the newscast! Instead, they fumbled through the show, reading from an iPad on the anchor desk because the teleprompters were down. The result was a confusing, disjointed mess.

Today's lesson: Don't pretend everything is all right if it's not!

If your computer is acting up and it's affecting your delivery of the client's resume, reach out to them and tell them! If you need surgery and you're going to be out of the office for a week, don't hide that fact!

Update: I am now watching that station's 4 p.m. newscast today, and they've learned their lesson: The afternoon newscast anchor mentioned that today's newscast would look a little different because the station took a direct hit from a lightning strike last night.

Honesty is always the best policy.

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