Friday, July 25, 2014

Creating a Career Membership Site (Part 2)

Yesterday, I mentioned a "Little Monthly Payments"-based membership site as a way to add passive income into your resume writing (or career coaching) business. While monthly recurring income is one of the best benefits of starting a membership site (getting 100, 200 or even 500 members paying you on a monthly basis for information — even at $5 each, that's $500 to $2500 a month), I wanted to share a couple more benefits.

The second benefit is expert awareness. Within the "gates" of your membership site, you can offer a wide variety of content. In addition to articles and short reports, you can do teleseminars, videos, and interviews. The more content you put into your membership site and the more members you have, the more your content and recommendations will be respected. There's no faster way to brand yourself as an expert than by creating a membership site. All your future content, products, and services will have a lot more clout as a result.

Third, membership sites offer backend sales opportunities. The income from a membership site doesn't stop with monthly membership fees. There are plenty of opportunities to make additional income from your site. You can turn members into resume/coaching clients, you can sell group programs and group coaching, and you can also re-package part of the content used in your membership site and sell it as a standalone product.

Fourth, it's never been easier to start a membership site, even if you don't have any technical expertise. If you're already using WordPress on your blog, you can use Wishlist Member to create a password-protected section of your site (they have lots of free training resources to show you how!). Or use a self-contained site like WildApricot (which is what I use for BeAResumeWriter.com) to host your "Little Monthly Payments" membership site.

I've created a comprehensive 10-page checklist to help you get started thinking about how a membership site could work in YOUR resume writing business. Download it here:
Little Monthly Payments Membership Site Checklist

And remember, to learn more about creating your own membership program, check this out:
Little Monthly Payments



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