tag:blogger.com,1999:blog-2748554356315000507.post6018101112577537497..comments2024-03-29T08:04:44.541-05:00Comments on Resume Writers' Digest: Understanding Web Analytics for Your Resume WebsiteUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2748554356315000507.post-76574781371726250582012-04-18T18:15:35.675-05:002012-04-18T18:15:35.675-05:00Hi, Steve!
Congrats on entering the industry! You...Hi, Steve!<br /><br />Congrats on entering the industry! You'll find we're a cooperative, collegial group!<br /><br />To answer your questions:<br /><br />You can have a successful resume business without a mailing list at all (unfortunately, many resume writers do this!) but it's a harder battle, because as your business grows, you're relying on clients remembering you instead of putting yourself in front of them regularly.<br /><br />But building a mailing list of prospects -- and then adding in clients as they work with you -- will help you become more successful. As a new resume writer, you should start with a list as large as you can assemble from friends/family/colleagues/volunteer projects you've done in the past (I recommend using a list-building service like AWeber -- http://rwdigest.aweber.com. (Don't add them to the autoresponder directly -- instead, send them an email inviting them to join your list. Tell them the value they'll get from connecting -- inside resources into the job search, ebooks/special reports, etc.)<br /><br />Second: I can't advise you on the prices YOU need to charge to make this business work for YOU, but I can tell you that your price point of $200-$300 is a good starting point (too many new writers make the mistake of charging too little -- like <$100). A lot depends on your specific market you're targeting (including geographic area, if you work with local clients).<br /><br />As you gain additional certifications, training, or expertise, you can always raise your prices. You also have the flexibility to lower your prices in certain occasions in order to secure certain clients you may want to work with.<br /><br />I'd encourage you to sign up for at least a Free Level membership on BeAResumeWriter.com, or consider upgrading to a $10/month Bronze membership -- which will give you access to all the back issues of Resume Writers' Digest, including dozens of articles about pricing, marketing, client management, etc.Bridget Brookshttps://www.blogger.com/profile/12303071890800411643noreply@blogger.comtag:blogger.com,1999:blog-2748554356315000507.post-74561422641002823302012-04-18T17:58:48.170-05:002012-04-18T17:58:48.170-05:00I just stumbled across your site and wish I had fo...I just stumbled across your site and wish I had found it years ago. I have been toying with resume writing for a few years but am now trying to seriously build this micro business into something substantial. <br /><br />I was wondering- you mention the importance of building an email list as many people are not impulse buyers. Is there a goal for what would constitute a good sized mailing list? Also, my price point in usually between $200-$300- am I underselling myself?<br /><br />Again, love this site, any advice would be truly appreciated.Steve@Quality-Resumeshttp://www.quality-resumes.comnoreply@blogger.com