Helping Clients -- It's Not Always the Cover Letter's Fault

In a recent blog post on CareerBuilder's Work Buzz Blog, a job seeker named "Jim" asked "How Do I Land an Interview?"

Blogger Kate Lorenz from CareerBuilder answered his questions, and provided some great information. I added my thoughts in a comment, reprinted for you here:

Great tips, Kate! Also, it might not be Jim's cover letter that is the real issue here -- it might also be the resume -- combined with a lack of focus on what kind of job he really wants (he mentions aerospace but then also an interest in a career change). As you advised, cover letters need to be specifically targeted to the position/company being pursued. It's fine to develop a general "template," but then that must be finely tuned to meet the specific responsibilities and challenges of the position being targeted. If it's a position in Sales Management in Aerospace, then that should be highlighted specifically -- no mention of a career change. To go a bit further than your comment about finding a "hook" in the cover letter, both the resume and cover letter need to quantify specific accomplishments that Jim has produced in his 20 years of experience (and most definitely in his most recent position) ... identifying how he specifically helped his last employer make money, save money, solve a specific problem, keep a customer, get new customers, etc. In addition, remember that cover letters are "employer-centric," not "you-centric." There's an awful lot of "I" statements in Jim's cover letter -- and it's nice that he wants to "simplify" his career, but the employer could probably care less about that. Instead, quantify the value that you have to offer to the EMPLOYER, not what YOU hope to get out of the job. In addition, you've got to get the resume and cover letter to the right person at the company. Go beyond applying online and research the company (look at their website, Google them, check out their recent press releases). Find specific individuals at targeted companies to contact. Use LInkedIn to identify executives at the company ... and then use those contacts to help identify what their specific needs are -- for both positions they're advertising, and the jobs that they're going to need to develop and fill, to meet future growth. (That is especially important since Jim has a background in product support.) When you're not getting interviews, it might not be your age or "overabundance" of experience. It might be that you need a professional to help you with taking an objective look at your resume and cover letter ... and learning how to network your way to your next job. You can find professional resume writers who would be willing to provide a free review of your resume through the various professional associations: Career Directors International (www.careerdirectors.com) National Resume Writers Association (www.nrwa.com) Professional Association of Resume Writers (www.parw.com) Career Management Alliance (www.careermanagementalliance.com) Bridget (Weide) Brooks, CPRW Editor, Resume Writers' Digest

Some Jobs Still Hard to Fill, Survey Finds

There are still jobs that are hard to fill, even in a difficult economy. That's the findings of The 2008 Employment Dynamics and Growth Expectations (EDGE) Report produced by Robert Half International and CareerBuilder.com.

Other findings:

• More than half of employers said it is challenging to find skilled professionals; Gen Y workers are the most difficult to recruit.
• Sixty-three percent of workers are more likely to try to negotiate a better compensation package today than last year (up from 58% last year).
• Nearly two-thirds of hiring managers said their companies are willing to negotiate higher pay for qualified job applicants.
• About 8 out of 10 employees are satisfied with their current work situation. Yet, more than 3 out of 10 said they will likely leave their jobs in the next 2 years.
• More than half of workers surveyed said it is challenging to find a job today.
• A lack of qualified workers and the higher cost of gas/commuting were among the top factors impacting companies' ability to recruit skilled labor.
• Many employers are likely to offer reduced work schedules, "bridge" jobs, and consulting arrangements as an alternative to retirement.
• The time to fill open positions ranges from 4 to 14 weeks, with senor-level roles demanding the most time.
  

The shortage of qualified workers has grown more acute, according to the survey, with 59% of hiring managers citing it as their primary recruiting challenge. When they do find qualified professionals, firms appear anxious to win them over. Nearly two-thirds (65%) of hiring managers said they are willing to negotiate compensation for top candidates.

The Employment Dynamics and Growth Expectations (EDGE) Report is an annual survey on employment and compensation trends by Robert Half International and CareerBuilder.com. The survey includes responses from more than 500 hiring managers and 500 workers, and was conducted from May 7 to June 1, 2008 by International Communications Research in Media, Penn. It was designed to compare the perspectives of hiring managers and workers on the state of the current employment market.