Monday, October 6, 2014

Profile of an "Average" Resume Writer: 2012


Based on the information compiled from the 2012 Resume Writers' Digest Annual Industry Survey, here is the profile of the “average” resume writer:

She (the majority of resume writers are female) is in her 50s, and has been writing resumes for 10 years as a self-employed resume writer. She is a Certified Professional Resume Writer (CPRW) and is a member of both the Professional Association of Resume Writers and Career Coaches (PARW/CC) and the National Resume Writer’s Association (NRWA).

Our average resume writer works from home almost exclusively. She spends 25-30 hours a week writing, and another 15-20 hours a week on administrative and marketing activities. She writes 2-3 new resumes a week, and works on 1-2 updates weekly. Her average package — for which she charges $300 — includes a resume, cover letter, and references page.

Lately, she has added LinkedIn profile development to her service offerings, and she charges her existing resume clients an additional $129 for that. (She has just started getting serious about LinkedIn herself in the last 12 months, updating her own profile, joining a couple of LinkedIn Groups for resume writers, and attending a LinkedIn training webinar to learn more about how to use it.)

She collects payment upfront and uses a combination of a questionnaire followed by a brief phone consultation to gather information from the client.

Her biggest frustrations revolve around marketing her services (especially finding clients who are willing to pay the rates she is charging without too much push-back) and figuring out how Applicant Tracking Systems technology affects the resumes she writes.

As for income, she brings in gross revenues of $3,800-$4,600 each month, and she nets around $44,500 a year after taxes.

Information compiled/analyzed by Résumé Writers’ Digest/BeAResumeWriter.com
© 2013–2014 | Bridget (Weide) Brooks for Image Building Communications

Thursday, September 25, 2014

Q&A: Will Jobseekers Be Thrown Off If They See This?

I occasionally share the answers to questions I'm asked. Today's is about BeAResumeWriter Pass-Along Materials.

QUESTION: 
I do have one minor concern -- I'm not sure if this is something you address in the (Turn Your Content Into Cash) training, but since your (Pass-Along Materials) are used by other resume writers, what if a client finds the same content from two different career websites? I'm just afraid of losing any kind of credibility if a client happens to find my materials that are the same from another resume writers' website or product...


My response:

With millions of jobseekers out there, the chances that they will see the same content on more than one site is low ... HOWEVER, you have control over what you do with the Pass-Along Materials to differentiate them.

At a minimum, I always recommend coming up with a different title for the content. (That's why I purposely name them boring names.)

Second, rewrite the content as much as you feel comfortable -- certainly the first two paragraphs.

Third, change the format! You can break up the PAMs into different formats -- excerpt into a short article or blog post, record as audio or video, make into a checklist/tip guide, or use as social media content.

You'd be amazed -- do ANY ONE of those things and it will become almost unrecognizable. (I'll be reading along a colleague's blog post and think "hmm, that sounds familiar," but it isn't unless I do a search of the PAM that I realize it was actually content I wrote!

There are more than 4,000 resume writers worldwide, and most of the PAM packages have been purchased by fewer than 250 resume writers, so the chances of the same content being seen by the same jobseeker is very low. And I would hate for you to keep from sharing information with jobseekers because you're afraid that they will see the same information somewhere else. The better chance is that they need the information but aren't getting it from anywhere.

If you're still concerned about it, rather than NOT doing something with it, you can feel free to put *my* name on it and a statement that the information is provided by "Resume Writers' Digest, a trade newsletter for professional resume writers" and then put "edited by (Your Name).

But you can really put your own name on it, especially if you use one of the three "transformation" strategies listed above.



Wednesday, September 17, 2014

2014 Toast of the Resume Industry Award Nominations Announced





2014 TORI Nominees

In no particular order: 

Best International Resume
  
Victoria McLean, City CV Ltd.
Rosa Vargas, Career Steering
Ashleyanne Spencer-Smith, Consilium Careers
Sandra Ingemansen, Résumé Strategies
Laura Smith-Proulx, An Expert Resume
Best New Graduate Resume

Tamara Dowling, SeekingSuccess.com
Sandra Ingemansen, Résumé Strategies
Adrienne Tom, Career Impressions
Sharon Williams, JobRockit
Rosa Vargas, Career Steering
Best Creative Resume

Ashleyanne Spencer-Smith, Consilium Careers
Laura Gonzalez, Masterwork Resumes
Rosa Vargas, Career Steering
Cheryl L. Simpson, Executive Resume Rescue
Marlene Cole, Pilbara Resumes
Best Accounting & Finance Resume 
  
Donald Burns, Donald Burns' Career Defense
Kimberly Robb Baker, Movin' On Up Resumes
Freddie Rohner, iHire, LLC
Laura Smith-Proulx, An Expert Resume
Michelle Dumas, Distinctive Career Services, LLC 

Best Information Technology (IT) Resume

Michelle Dumas, Distinctive Career Services, LLC
Adrienne Tom, Career Impressions
Ken Docherty, Docherty Career Management
Kimberly Robb Baker, Movin' On Up Resumes
Donald Burns, Donald Burns' Career Defense 

Best Executive Resume

Ken Docherty, Docherty Career Management
Sandra Ingemansen, Résumé Strategies
Kimberly Robb Baker, Movin' On Up Resumes
Rosa Vargas, Career Steering
Michelle Dumas, Distinctive Career Services, LLC 

Best Sales Resume

Karen D'Anna, Write On Resume Services
Cheryl L. Simpson, Executive Resume Rescue
Rosa Vargas, Career Steering
Leeza Byers, Byers Workforce Solutions
Donald Burns, Donald Burns' Career Defense 
    
Best Healthcare / Medical Resume

Kristin Johnson, Profession Direction
Sharon Williams, JobRockit
Kimberly Robb Baker, Movin' On Up Resumes
Rosa Vargas, Career Steering
Michelle Dumas, Distinctive Career Services, LLC 

Best Cover Letter

Barbara Safani, Career Solvers
Sharon Williams, JobRockit
Leeza Byers, Byers Workforce Solutions
Laura Gonzalez, Masterwork Resumes
Rosa Vargas, Career Steering
2014 TORI JUDGES & AWARD DIRECTOR
  
Special thanks to CDI's Director of Awards for coordinating the TORIs again this year:

Robin Schlinger, Robin's Resumes ®

Special thanks to 2014 tier one and tier two judges for their hard work this year: 

Annemarie Cross - Advanced Employment Concepts
Laurie Berenson - Sterling Career Concepts, LLC
Erin Kennedy - Professional Resume Services
Jeri Hird Dutcher - Workwrite
Audrey Prenzel - Resume Resources
Grant Cooper - CareerPro of New Orleans / Strategic Resumes
Susan Guarneri - AssessmentGoddess.com
Barb Poole - Hire Imaging, LLC
Laura Labovich - The Career Strategy Group
Marty Weitzman - Gilbert Resumes
Michael Kranes - Resume Slayer
Melissa Cooper - RezBiz, LLC
Jill Kelly - Outplacement Australia / Career Edge 

Monday, September 15, 2014

Have You Heard of the App "Coffee"?

This sounds interesting -- an app called "Coffee" that's designed to help people connect with one another. Like LinkedIn … but only on your iPad or iPhone …

"Coffee Creates Job-Hunting Klatch"

Have you heard of this app? Had any clients try it? What do you think of it?