Better Yellow Pages Ads

What you write in your Yellow Pages ads can make the difference between you getting 3 calls a week -- or 3 calls a DAY. The more calls you get, the more clients you can book, and the more revenue you can make!

Yellow Pages advertising is the NUMBER ONE source of new clients for MOST résumé writers. How can you maximize the money you are spending in this medium?

We examined this subject in the March/April 2000 issue of Résumé Writers' Digest:
http://www.rwdigest.com/marapr00rwd.pdf

Here are some of my top tips:

1. Focus on the READER. Remember, it's BENEFITS, not FEATURES. "Interview-winning résumés and cover letters," not "1- and 2-page resumes".

2. Emphasize CREDIBILITY. Include mentions or logos of associations you belong to. Mention your inclusion in résumé books/publications. Mention how long you've been around. ("10 Years in Business") and include Better Business Logo or Chamber of Commerce affiliation if you've got them.

3. Make it EASY for them to work with you. Mention hours of operation (either specifically -- MON-FRI 9-5 or DAY/EVENING/SAT. APPOINTMENTS).

4. Help them see your services are for THEM. (Mention specific industries or your areas of specialty.)

5. Don't forget a CALL TO ACTION. At a minimum, this is your phone number, but it can also include your e-mail address and web site. Lead them in with "free resume critiques" or "ask for our free booklet, '10 Strategies to Make $1000 More At Your Next Job'" or whatever you can do to get them to CALL you.