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Tuesday, July 10, 2007

Find Clients Where You Are

The other night, I was in (a LONG) line at the movie theater and happened to overhear the conversation of the woman in front of me. She was telling her friend that it looked like her company was going to be laying off some people in the next couple of months as they went through a restructuring.

TA-DA! I pulled my business card out of my purse, said, "Excuse me, I couldn't help but overhear your conversation…" introduced myself, gave her my card, and told her to e-mail me her résumé and I'd critique it for her.

Who knows … could be a client (or two -- I gave a card to her friend too).

Keep your business cards on you at all times. This technique also works in bars, restaurants, grocery stores, etc.

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