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Friday, July 20, 2007

Get New Clients Through Articles in Trade Magazines

Trade publications can be a great way to get your name in front of prospective resume clients in a particular industry or market niche.

However, never pitch a story idea to a trade magazine, or any magazine, unless you've read the publication first.

But before you pay for a subscription, check out TradePub.com.

It includes a list of about 300 trade publications that are free to professionals who qualify. Browse through the list by industry, title, key word or geographic eligibility to find the titles that best match your skills and interests. Then complete the application form and submit it.

Even if you don't want to pitch an idea but you need to become familiar with a certain industry, this is a great place to do it:

http://associates.tradepub.com/

Once you're familiar with the magazine, consider sending an educational careers article on your area of expertise ("Top 10 Tips for Engineers Seeking a New Job"). Many trade journal editors love these articles. They're cheaper than buying an ad, and they're far more credible too.

"How to Write How-to Articles for Newspapers, Magazines and Trade Journals" shows you how to do it and includes a template for a simple how-to article that will save you hours of work. Read more about what you'll earn or order the CD or cassette tape at
The Publicity Hound.

Click on the "CDs/Transcripts" category or use the search box to search for "trade journals."

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