Why Santa's Marketing Works Better Than Yours

This is a clever article with insights into improving your marketing, based on the Jolly Old Elf's techniques.

Santa knows his customers, we don't mind him invading our privacy, he's very generous, his brand is consistent year after year, he stands out in a crowd, and customers understand his benefits. Can this all be said for your business?

Here's an entertaining read from Sean D'Souza of Psychotactics:
http://www.marketingvox.com/archives/2003/12/08/hire_santa_as_your_marketing_vp/