Effective Cover Letters Tell A Story

We all know a good cover letter can be the difference between one of our clients getting an interview -- or not.

But what IS a good cover letter? I believe a good cover letter tells a story:

"Once upon a time, there was a job searcher named:"

And it goes on from there. How did he find out about this job? What can he bring to it?

My five little nieces love a good story. But so does every HR person faced with a stack of resumes and cover letters. Tell a good story -- and get your client in the door for an interview.