Is The Current Style of Qualifications Profile Dead?

I've been thinking about this for a week now, because a couple of resume writers talked to me about it in Savannah. And with yesterday's post, about the recruiter not seeing the value in the profile, I got to wondering, "Are profiles going out of style?"

I think the answer is yes -- and no.

The flowery, puffy, superlative-filled qualifications profile is dead. Or should be. I've written them myself:
"Seasoned sales professional with demonstrated organizational, planning, interpersonal, and team building capabilities. Skilled in identifying, prioritizing, and capturing new business opportunities. Proven ability to deliver bottom-line results under pressure. Excellent relationship-building skills with the capacity to work effectively with individuals at all levels and from diverse backgrounds."

Blah, blah, Blah, BLAH, BLAH!

Sharon Williams, of JobRockit, was the one who first clued me into the demise of the traditional qualifications profile, telling me that resume critiquers at a recent session were simply crossing off the profiles. And the repeated use of "personal brand" when discussing the resume development process only drove a few more nails into the traditional qualifications profile's coffin.

The "so what" factor comes into play here, as does this question: "Does the qualifications profile you just wrote truly reflect this client, or could it be written of a dozen other candidates with his same job objective?"

I'll have more on this topic, including how to write new-style qualifications profiles -- and a future interview with the queen of personal branding, Kirsten Dixson, co-author (with William Arruda) of "Career Distinction: Stand Out by Building Your Brand."