Resume Writer's Action Plan - Part 2

Here's the second installment in our series. (Click here for part 1)

6. Teach a class. An even better way to increase your credibility with prospects is to teach a class sponsored by another group or organization. Contact your local community college, for example. You will have to provide specific, detailed, useful information (you were anyway, right?!?!)... and no hard sell for your services.

7. Write a great ad for the phone book. Focus on the specific benefits you have to offer. Quick turnaround? Help writing the resume? Cover letters? Online posting? Evening/weekend hours? Convenient payment options (Mastercard/Visa)? Targeted service areas (executives, post-military)?

8. Contact local employers. They may be interested in hiring you to write resumes for laid-off employees.

9. Offer free information. Educate prospects about specific aspects of the job search process. (For example: interviewing. Or researching employers. Or legal issues with references.)

10. Solicit referrals from happy, satisfied customers. Ask for referrals. Give out business cards stamped on the back with a special offer ($5 off, or a free cover letter, or a free references page). Offer a bonus for the referring person ($5 off their next service with you).