Guest Post: Five Tips to Build Your Business & Your Network Using Social Media

By Wendy Terwelp

1. Remember it’s about quality, not quantity. The goal of social media is truly about engagement. Creating real and helpful relationships leads to business growth. 
2. Social media is where the work is going. According to Chris Brogan, social media expert and entrepreneur, “Here’s how to get more leads, to nurture your prospects, to educate your buyers, to service your customers.” 
3. People buy from people they know, like, and trust. Social media helps people build trust by demonstrating their thought leadership, expertise, and personal brand.
4. “Remember you are dealing with people. Let your organization's real personality shine… work on creating remarkable experiences for your customers,” said Robbin Phillips, BrainsOnFire.com, in a tweet. Social media enables you to do just that.
5. Keep in mind “The Mom & Boss Test.” If your mom would be mortified or your boss would fire you, don’t post it! This is especially relevant advice for our job-seeker clients.

© 2011 ● Wendy Terwelp ● All rights reserved. ● Learn how to Rock Your Network® Online is Wendy’s upcoming class, starting June 9th! This class is designed especially for career industry professionals like you. Dubbed “LinkedIn Guru” by The Washington Post, Wendy is a recognized expert on networking both online and off. She is frequently quoted in The Wall Street Journal, The Washington Post, Fast Company, The Philadelphia Inquirer, More Magazine, Monster.com, Careerbuilder.com, ABC, NBC, radio shows and more.