I'm often asked what tools and resources I use in my resume writing business. Here's a list of them!
Affordable, easy-to-use domain name registration
(starting at $.99/year for domains, and $5.99/month for hosting). You can
register multiple domain names and point them all to one website easily,
allowing you to promote your different services and products but drive traffic
(website visitors) to specific pages of your main website.
Every resume writer needs to build a mailing list
with very little technical know-how. AWeber walks you through the process of
creating your opt-in form (and will even host it on their site for you, so you
don’t even need a website to get started with building your mailing list).
AWeber offers both autoresponder messaging (you can pre-schedule a series of
emails to go out at designated intervals when people join your list) and
broadcast emails (send a message whenever you want). Your first month is just
$1, and just $19/month after that (for up to 500 subscribers).
If you host free or paid teleseminars, are
interested in podcasting, or want to create audio training programs, check out
Audio Acrobat. Offers complete ease in creating and hosting audio clips — no
technical skills required! Offer client coaching? Record the calls and offer
them as a bonus to your client! And check out “sizzle lines” — record special
content and give prospects or clients access. Free 30-day trial, then
$19.95/month for the Basic Plan.
An online market to bring buyers and sellers
together. If you create an information product, Clickbank is a great way to
find affiliates to promote your offer. If you’re looking for affiliate offers
to promote, Clickbank is a great way to find relevant products to recommend.
It’s also a great way to research what clients will be interested in — find
products that are hot sellers!
The most popular solution for building a mailing
list. A more “user-friendly” email list management program than AWeber...with social media management tools built in. If you’re looking for a program
that will allow you to easily create a client e-mail newsletter and the ability
to send broadcast emails easily, check out Constant Contact. Offers a free 60-day trial, and prices start at just $20 after that.
Looking to outsource some things you can’t — or
don’t want to — do yourself? Elance is a great place to go to find
project-specific vendors, including website designers, copywriters,
transcriptionists, researchers, and more.
Need an ebook cover or website banner made? Check
out Vikiana on Fiverr.com. Don’t be put off by the poor grammar on her page —
she does excellent work, fast, and starting at just $5.
The easiest way to offer free or paid registration
for your next live or virtual event. There’s no cost to you if you don’t charge
for the event, so if you want to host your first free teleseminar, consider
using EventBrite. If you’re charging for the program (again, in-person or
online), you’ll pay a small fee to EventBrite for each ticket sold, plus either
a PayPal processing fee (if you want registration funds to go through your
PayPal account) or you can use EventBrite’s credit card processing (with
associated fees). Total fees add up to about 6% of sales, but you only pay for
what you sell, and the registration pages are extremely easy to set up.
If you have a blog, Fotolia is an extremely
inexpensive way to acquire photos and illustrations to accompany your posts.
It’s also a fabulous choice for photos to use to illustrate your information
products (ebook artwork, for example). A stock photography site, it offers a
massive amount of choices, starting at about $1 per graphic. Make sure you
purchase the correct “rights” for how you want to use the graphic. (For
example, you’ll pay a bit more for graphics you want to use on an ebook you’re
selling than on a blog post.)
The easiest way to sell digital information
products (ebooks, special reports, forms, guides, audio programs, etc.) online.
The Payloadz Express option is for low-volume sellers and is a great way to get
started. The full Payloadz option offers an affiliate program to help you find
folks to promote your products, and their online store will also provide
additional visibility for your products.
Some people hate it, some people love it … most
just see PayPal as the easiest way to accept credit cards without having a full
scale merchant account. I gave up my traditional merchant account so I wouldn’t
have to deal with the hassle of PCI compliance, and PayPal has been a great
solution. It also processes recurring payments for my BeAResumeWriter.com
membership site.
If you’re looking for ways to get free publicity
for your résumé writing business, you need to check out Joan Stewart’s
offerings. She’ll teach you “tips, tricks, and tools” for free publicity.
I’ve been using Robert Middleton’s marketing ideas
for service providers for years — he offers extensive training for how
self-employed professionals can attract their ideal clients. His free, 24-page
“Marketing Plan Workbook for Attracting Clients to your Professional Service
Business” is the best guide to defining your ideal client and creating a
client-attracting core marketing message is the best I’ve ever seen.
Blogging and article writing are two of the best
ways to attract clients (and generate website traffic) as a résumé writer. This
self-paced, 15-week program is a great step-by-step guide to either starting a
new blog, or improving your existing blog. Although she emphasizes WordPress as
a blogging platform, many of the techniques can be applied to any blog.
Your resource for inexpensive, high quality marketing
materials (business cards, fliers, signage, specialty products, and more) for
promoting your résumé writing business.
If you want to create a membership program for your
résumé writing business, Wild Apricot is a robust solution that is also
extremely easy to get started with. It offers a free, advertising-supported
level all the way up to multiple professional levels (depending on the number
of subscribers you have).
Some links in this post are affiliate links. Affiliate links mean that if you are
led to a site and make a purchase, I may earn a commission from that sale. Not all links are affiliate links.
Some are purely for sharing. You are under no obligation to make
any purchases from my link. I only recommend products and
services that I use or am personally familiar with.
Thanks for sharing this post and giving a brief summary about all the tools. I like some of them, which I will start using soon.
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