Resume Writers: Engage Your Audience

One of the best ways of attracting and retaining resume clients is through content.

True audience engagement is essential. Engagement includes getting responses to your social media posts, with real conversations happening. That leads to a relationship with the audience that gets them to do what you want them to, and remain committed afterwards. But that doesn't happen by itself — it happens by design.

Here are some things you should consider:

1. Grow Brand Awareness
The reason you want to grow your brand's awareness is that it will help more people know about you and your offerings. The more people who know, the more chances you have to make them part of your audience. The more audience members you have, the more opportunities you have for audience engagement. 

To grow brand awareness, youíll want to create content such as white papers, webinars, blog posts and other content that is designed with the goal of brand awareness in mind.

2. Build an Active Community 
The best way to grow and improve engagement is to have more people to engage with in a community environment. When you build an active and vibrant community, engagement will happen more easily because they feel special and part of a group or tribe. 

A great way to build an active community today is through Facebook Groups. You'll need content for your community too, such as memes, challenges, infographics, and more. (Bronze members of BeAResumeWriter, check out the 100 More Social Media Conversation Starters on the download page.)

3. Drive Traffic to Your Website
You'll want to work on driving traffic to your website because the point of engagement is to get traffic to your website, and then get your visitors and hungry buyers to sign up for your email list so that you can engage with them in new ways. You can use your community and the content that you use to build brand awareness to help you drive traffic to your site. 

4. Generate Leads and Sales
As you grow brand awareness, build an active community, and drive traffic to your site, part of the point of engagement is to generate leads and sales. You can then have engagement with your prospects and customers. 

When you set these four goals, remember that they're only goals. You will also need to develop a strategy that allows you to approach these goals, with measurable objectives and tactics that increase your chances of succeeding.