Wednesday, May 13, 2015

Ready to Create Your First PRODUCT as a Resume Writer?

I talk with a lot of resume writers who want to create products to supplement their resume writing services. (Instead of trading time for dollars, you can create a product that will help you earn passive income even when you're not working.)

But it can feel overwhelming to get started on the process. You may think it will take months and hundreds of dollars to put together a comprehensive information product. Even then, you’re not guaranteed to make lots of sales.

Instead of trying to launch your first product the hard way, do it the easy way. Start by releasing a short report and see if your audience gobbles it up. If they do, then you know you’ve got a sure-fire winner that you can expand on later.

But it’s easy to get overwhelmed with the whole process. That’s why you need Rapid Report Club, a three month e-course where you’ll learn everything you need to launch your own reports. It’s a group coaching program designed by Kelly McCausey, a well-known and respected business coach. When you follow Kelly’s plan, you’ll have 3 reports written in just 90 days.

Details of the program:



Besides group coaching from Kelly, here’s what you’ll get when you sign up for the program:
  • A fresh, new opt-in report for your mailing list
  • Advice on how to price your reports so they sell
  • The knowledge you need to publish a report on Amazon Kindle
  • Accountability from the group
  • Easy tips that will help you write your reports quickly 

If you’re serious about establishing yourself as an expert and creating your reports, then reserve your spot in Rapid Report Club today!

Monday, May 11, 2015

2015 Resume Writers' Digest Annual Industry Survey Now Open

I just sent out an email requesting responses for the 2015 Resume Writers' Digest Annual Industry Survey. This voluntary survey of career industry professionals is not scientifically valid, but it provides a useful snapshot for resume writers to compare themselves to colleagues.

Want to check out some of the results from previous years? I've provided a link to some of the blog posts describing previous survey results:

2012 Results

2011 Results

2010 Results

2008 Results

2007 Results

2004 Results

2003 Results

Who is an "average" resume writer (2012 data):
Profile of an "Average" Resume Writer

You might also be interested in this post from 2009:
Analyzing the Professional Resume Writing Industry

If you are a Free Level or Bronze member of BeAResumeWriter.com, you can access the most recent "Profile of Professional Resume Writers" special report by logging into your account.


Monday, April 20, 2015

Not Enough Clients? What's In Your Way? (Guest Post)

C.J. Hayden
By C.J. Hayden

What's stopping you from getting all the clients you want? Do you know? The answer to this one question may be the key to making your marketing more successful.

It would seem from the questions people ask me about marketing that everyone is trying to fix just one type of problem -- how to fill their marketing pipeline with more new prospects.

"What else should I be doing to attract potential clients?" they ask. "Where else can I go to find people who might hire me?" or "How can I be more visible online so people will contact me?" or "Should I be finding prospects by cold calling, using Twitter, running ads, giving talks, writing articles...?"

All their questions -- and it seems all their efforts -- are aimed at finding ways to make contact with new people who might become clients. And every time they identify another activity that might help their pipeline get fuller, they want to add it to their ever-growing to-do list.

But is this really what's stopping them from getting more clients? Is this what's stopping you? If you are already marketing yourself in four or five different ways, will increasing that to seven or eight different ways produce better results? Or alternatively, if you drop everything you're doing now, and start using four or five brand new marketing approaches, will that do the trick?

In my experience, it probably won't. Continuing to try new and different approaches to fill your marketing pipeline will more often result in overwhelm, wasted effort, and failure than it will in new clients.

Instead of trying to fix your marketing by just seeking out more ways to meet people or collect names, email addresses and phone numbers, stop for a moment. What is the problem you're trying to solve? In other words, what's really getting in the way of your marketing success?

Listed below are the five most common marketing problems, and questions to ask yourself to see which ones might be yours. They're presented in order of priority -- problem #1 needs to be fixed before tackling problem #2, and so on. Consider whether making changes in one of these areas might be exactly the fix your marketing needs.

1. HANDS-ON TIME: Are you spending enough time proactively marketing? Not just getting ready to market, or thinking about how to market, or feeling resistant to marketing, but actually taking steps that will lead directly to landing clients?

If you're not spending enough time marketing your business, fixing other problem areas won't help much. Start keeping track of how much time you spend actively marketing each week. Most independent professionals find they need to spend from 4-16 hours weekly -- less when you're busy with paying work; more when you're not.

2. TARGET MARKET: Do you have a clearly defined target market which you can describe in five words or less? Does this market already know they need your services? And are you spending most of your time marketing to exactly that group?

Once you feel confident you are dedicating enough time to marketing, the next hurdle is making sure you're marketing to the right people. Focusing your efforts on a specific target group with a defined need for your services will make everything you do more effective.

3. MARKETING MESSAGE: Do your descriptions of your services name the benefits you offer and results you produce for your target market? And are these benefits and results that this market is looking for? Do you deliver your message every time you make contact?

Letting prospective clients know exactly how you can help them will make the most of the time you spend marketing to a defined audience. Your message needs to be clear, focused on the client's needs, and typically delivered multiple times to the same prospects.

4. FOLLOW-THROUGH: Do you have a system for following up with every prospect until they say either yes or no? Are you able to complete all the steps for each marketing approach you are using to make it pay off?

Without follow-through, much of your marketing effort is wasted. The typical prospect will need to hear from you (or about you) 5-7 times before deciding to work with you. And most marketing approaches need a follow-through element to succeed. For example, attending networking events requires post-event follow-up with the people you meet. Online networking requires regular participation, not just posting when you have something to promote.

5. MARKETING APPROACH: Are the strategies and tactics you are using to reach your market the most effective approaches available to you? Are they appropriate for your target market, and a good match for your skills and personality?

Only after addressing the first four problem areas above should you think about changing how you market. Because in truth, your tactics may not need to change. Whether you've been marketing yourself with cold calling, public speaking, or social networking, once you are spending enough time, marketing to the right people, delivering a targeted message, and following through on all your efforts, your results will improve dramatically.

So finding new or different marketing approaches -- the place where most peoplestart to fix their marketing -- is actually the last area to consider. The most effective approaches are those that include personal contact with your prospects, increase your credibility, and lend themselves to building relationships over time. And, approaches that match your skills and personality are more likely to succeed because you will actually use them instead of resisting them.

Once you know what might be stopping your marketing from being successful, make a commitment to fix what's really wrong. Resist the temptation (and hype) to keep trying new "silver bullet" marketing tactics or overloading yourself with endless possibilities. Finding the best marketing solutions will be much easier when you're trying to solve the right problem.


Copyright © 2013, C.J. Hayden

C.J. Hayden is the author of Get Clients Now!™ Thousands of business owners and independent professionals have used her simple sales and marketing system to double or triple their income. Bridget is a licensed facilitator for Get Clients Now!n Learn more about the Get Clients Now! program here.

Get Clients Now! is a trademark of Wings Business Coaching LLC and is used under license.

Tuesday, April 14, 2015

What to Put in Your Contract With a Recruiter (Strategic Alliances/Partnerships)


Developing the wrong kind of relationships with recruiters can put your resume writing business at significant risk. They can make promises to you about providing a volume of clients that can be enticing — but can they deliver? And at what cost (both in terms of finances and the commitment it will require from you)?

Going into these relationships armed with the right knowledge and information can help assure you pick the right recruiters to work with — and negotiate an agreement that works for you — and for them. 

Questions: 

• Will you (the firm) be the “client” or will I be working with (and billing) the job seeker directly?

• What kinds of clients do you work with? Any specialties? What salary ranges do you usually work with? Remember that “generalist” firms in particular might send you some clients you don’t usually work with. If this is the case, you might want to make arrangements ahead of time with a subcontract writer to handle those clients.

• Do you anticipate these project to be resumes only, resumes and cover letters, or other types of materials (bios, portfolios, LinkedIn profiles, etc.). Would you be interested in offering any other services to your clients — i.e., career workshops, interview coaching, salary negotiation advising?

• How many projects do you think you will be sending me (per week, or per month)?

• How do you anticipate the client management process being handled (how I normally conduct business, or do you have something else in mind — i.e., meeting the client at your offices, or representing myself as your agent?)

• How will referrals be made? Online? Will you email me the client information and I make contact? Will you set up a formal affiliate page and/or link? Or will you give the client my contact information, and the client will contact me?

• How will sales be tracked? Are you responsible for tracking leads and clients, or am I?

• How will payment be handled? Will the client pay you, or me?


Issues to address when structuring an agreement (these are addressed in detail in the special report, but here is an overview):

• Tracking referrals

• Compensation

• Scope of commissionable work

• Reporting requirements

• Pricing

• Contact details

• Clients you don’t/won’t work with

• Client ownership and ownership of work (copyright)

• Nondisclosure/confidentiality

• Payment details

• Expense reimbursement

• Defining the nature of the relationship (“status”) – i.e., independent contractor, employee, or agent

• Responsibilities of each party

• How default/breeches are resolved

• Limits of liability

• Term of the contract

• Contract termination


Excerpted from: “Developing Strategic Alliances and Partnerships With Recruiters” by Bridget (Weide) Brooks.

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