Thursday, September 25, 2014

Q&A: Will Jobseekers Be Thrown Off If They See This?

I occasionally share the answers to questions I'm asked. Today's is about BeAResumeWriter Pass-Along Materials.

I do have one minor concern -- I'm not sure if this is something you address in the (Turn Your Content Into Cash) training, but since your (Pass-Along Materials) are used by other resume writers, what if a client finds the same content from two different career websites? I'm just afraid of losing any kind of credibility if a client happens to find my materials that are the same from another resume writers' website or product...

My response:

With millions of jobseekers out there, the chances that they will see the same content on more than one site is low ... HOWEVER, you have control over what you do with the Pass-Along Materials to differentiate them.

At a minimum, I always recommend coming up with a different title for the content. (That's why I purposely name them boring names.)

Second, rewrite the content as much as you feel comfortable -- certainly the first two paragraphs.

Third, change the format! You can break up the PAMs into different formats -- excerpt into a short article or blog post, record as audio or video, make into a checklist/tip guide, or use as social media content.

You'd be amazed -- do ANY ONE of those things and it will become almost unrecognizable. (I'll be reading along a colleague's blog post and think "hmm, that sounds familiar," but it isn't unless I do a search of the PAM that I realize it was actually content I wrote!

There are more than 4,000 resume writers worldwide, and most of the PAM packages have been purchased by fewer than 250 resume writers, so the chances of the same content being seen by the same jobseeker is very low. And I would hate for you to keep from sharing information with jobseekers because you're afraid that they will see the same information somewhere else. The better chance is that they need the information but aren't getting it from anywhere.

If you're still concerned about it, rather than NOT doing something with it, you can feel free to put *my* name on it and a statement that the information is provided by "Resume Writers' Digest, a trade newsletter for professional resume writers" and then put "edited by (Your Name).

But you can really put your own name on it, especially if you use one of the three "transformation" strategies listed above.

Wednesday, September 17, 2014

2014 Toast of the Resume Industry Award Nominations Announced

2014 TORI Nominees

In no particular order: 

Best International Resume
Victoria McLean, City CV Ltd.
Rosa Vargas, Career Steering
Ashleyanne Spencer-Smith, Consilium Careers
Sandra Ingemansen, Résumé Strategies
Laura Smith-Proulx, An Expert Resume
Best New Graduate Resume

Tamara Dowling,
Sandra Ingemansen, Résumé Strategies
Adrienne Tom, Career Impressions
Sharon Williams, JobRockit
Rosa Vargas, Career Steering
Best Creative Resume

Ashleyanne Spencer-Smith, Consilium Careers
Laura Gonzalez, Masterwork Resumes
Rosa Vargas, Career Steering
Cheryl L. Simpson, Executive Resume Rescue
Marlene Cole, Pilbara Resumes
Best Accounting & Finance Resume 
Donald Burns, Donald Burns' Career Defense
Kimberly Robb Baker, Movin' On Up Resumes
Freddie Rohner, iHire, LLC
Laura Smith-Proulx, An Expert Resume
Michelle Dumas, Distinctive Career Services, LLC 

Best Information Technology (IT) Resume

Michelle Dumas, Distinctive Career Services, LLC
Adrienne Tom, Career Impressions
Ken Docherty, Docherty Career Management
Kimberly Robb Baker, Movin' On Up Resumes
Donald Burns, Donald Burns' Career Defense 

Best Executive Resume

Ken Docherty, Docherty Career Management
Sandra Ingemansen, Résumé Strategies
Kimberly Robb Baker, Movin' On Up Resumes
Rosa Vargas, Career Steering
Michelle Dumas, Distinctive Career Services, LLC 

Best Sales Resume

Karen D'Anna, Write On Resume Services
Cheryl L. Simpson, Executive Resume Rescue
Rosa Vargas, Career Steering
Leeza Byers, Byers Workforce Solutions
Donald Burns, Donald Burns' Career Defense 
Best Healthcare / Medical Resume

Kristin Johnson, Profession Direction
Sharon Williams, JobRockit
Kimberly Robb Baker, Movin' On Up Resumes
Rosa Vargas, Career Steering
Michelle Dumas, Distinctive Career Services, LLC 

Best Cover Letter

Barbara Safani, Career Solvers
Sharon Williams, JobRockit
Leeza Byers, Byers Workforce Solutions
Laura Gonzalez, Masterwork Resumes
Rosa Vargas, Career Steering
Special thanks to CDI's Director of Awards for coordinating the TORIs again this year:

Robin Schlinger, Robin's Resumes ®

Special thanks to 2014 tier one and tier two judges for their hard work this year: 

Annemarie Cross - Advanced Employment Concepts
Laurie Berenson - Sterling Career Concepts, LLC
Erin Kennedy - Professional Resume Services
Jeri Hird Dutcher - Workwrite
Audrey Prenzel - Resume Resources
Grant Cooper - CareerPro of New Orleans / Strategic Resumes
Susan Guarneri -
Barb Poole - Hire Imaging, LLC
Laura Labovich - The Career Strategy Group
Marty Weitzman - Gilbert Resumes
Michael Kranes - Resume Slayer
Melissa Cooper - RezBiz, LLC
Jill Kelly - Outplacement Australia / Career Edge 

Monday, September 15, 2014

Have You Heard of the App "Coffee"?

This sounds interesting -- an app called "Coffee" that's designed to help people connect with one another. Like LinkedIn … but only on your iPad or iPhone …

"Coffee Creates Job-Hunting Klatch"

Have you heard of this app? Had any clients try it? What do you think of it?

Thursday, September 11, 2014

Resume Writers: Are You Promoting International Update Your Resume Month?

Fourteen years ago, Career Directors International (CDI), registered and launched an international event, Update Your Resume Month (UYRM), to take place each year in September. With summer behind us, and children back to school, it continues to make sense that adults should take this time to conduct a career check-up.

In celebration and support of UYRM, CDI is reaching out to professional resume writers worldwide with the following tips to create a win-win for themselves and job seekers this year through UYRM:

#1 – Decide what to do for the event.

UYRM is rich with opportunities to reach job seekers. Suggested activities for resume writers include:
  • Provide special discounts on resume services during the month.
  • Coordinate with a local school, library, bookstore, women’s center, or church to offer a free seminar.
  • Announce a free teleclass or webinar that is open to the public. (Then, of course, record it to give as a gift via your website in the future).
  • Write informative articles and blog posts to be posted on your website or on third-party sites.
  • Create a free e-book that can later be made available for sale.
  • Provide daily tips during the month via your favorite social media channel(s). (Later this can be made into an e-book).

Whatever choices are made, having something to give provides the professional with leverage to promote and gain publicity.

CDI members will find numerous resources in the member’s section from which to create presentations and information pieces.

#2 – Reach out to the media and the public.
While members of the media don’t want to hear about a story too early, it’s important not to wait too long.
  • Write a press release about the offering, using the time-sensitive link to the upcoming UYRM.
  • Send announcements out to local companies, non-profits, and organizations who might be interested in letting their staff, students, and/or parishioners know.
  • Post signs in community centers.
  • Contact local news agencies — TV producers, radio stations, small local papers, and major newspapers.
  • Add the event to signature file for emails and blog posts.
  • Blog about it.
  • Spread the word across social media.

CDI members have access to a wealth of additional resources such as sample letters to professors, announcement press releases, and strategy ideas.

#3 – Most importantly, don’t wait; get planning now.
The biggest challenge for self-employed resume writers, career coaches, and even academic career counselors have is schedule pressure.

Why wait? With a little effort, rewards can be had for your efforts this September!

CDI members can brainstorm and partner with fellow members on these initiatives through 24/7 mastermind communities to reach more people and get more done.

#4 – Give back, but get back too.
While sharing knowledge is fabulous, UYRM also presents a unique opportunity to shed light on the importance of educating the public about professional resume writing. While making a difference with tips, advice, articles, and workshops, remember that this is a unique opportunity to spread the word about the value of hiring a professional resume writer. To many out there in the world, professional resume writing is still an unknown. Give advice and spread the word for a future win-win for future profits, future client successes, and future industry visibility.

Visit the public job-seeker page for UYRM.

Learn more about CDI member benefits for resume writers and career coaches.

About Career Directors International –

CDI is a global professional association that is committed to ensuring that career and resume professionals can grow and thrive in a rich, vibrant, exciting, safe, and nurturing environment. CDI is focused on championing the industry’s cause for credibility and visibility; fostering exceptional success in every generation of career and resume professionals; and cultivating the career superhero that exists within each one of us.


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