Get to know the other resume writers in our community with our “10 Questions” series!
Today’s profile is Evelyn Salvador of Creative Image Builders.
Evelyn is a certified resume writer and career coach, a personal branding pioneer, and author. She has been a professional resume writer for 28 years. She describes herself as the “World’s leading resume product innovator,” and looking at her portfolio of products for resume writers, it’s hard to argue with that description.
1. Why did you decide to become a professional resume writer?
Ad agency bred, when I first started my business in 1990, I developed branding materials for businesses (such as logos, brochures, fliers, content writing, websites, and the like). In 1992, when asked by my friends to do their resume, I figured I’d give it a shot. When they got interview calls immediately, I thought it was luck or they were in the right place at the right time.
But when that happened time and again, I realized I was onto something … Most resumes were written like job descriptions, but because I was accustomed to branding my business clients, I automatically capitalized on my personal clients’ brands, benefits, competitive edge, value proposition, and return on investment, along with their matching achievements — both visually and verbally — in their resumes. Not knowing it then, I became a Personal Branding Pioneer (the phrase wasn’t coined until 1998); and this became the start of my resume writing practice.
2. How did you get into the career industry? What did you do before?
Previously, I was an Operations Analyst for two banks, and was promoted to Assistant Vice President of Policies and Procedures where I was in charge of documenting the procedures for three merged banks.
After that (in 1990), I decided to engage in my passion of graphic design and worked first for a printing firm and then for an advertising agency, both as a Graphic Designer. In 1992, while freelancing at the ad agency, I started my own business branding firm, Desktop Publishing Plus, and later changed its name to Creative Image Builders when I was branding for both businesses and individuals.
3. What do you typically wear when you’re working?
4. What is your best habit, and what is your worst?
Best and worst (LOL): Obsessive compulsive when I am working on any writing, design, or photography project. It’s not done until I feel it is the absolute best I could make it. Sometimes I get a little too carried away and spend way too much time.
5. What’s your favorite object in your office? Why?
6. What is your “go to” technique or secret when you get stuck when you’re writing a resume? How do you get unstuck?
I use some of my own resume writing products, specifically the Career Worksheets and Resume ClipBullets. When I get brain-drain, I come back to and finish it the next day.
7. What’s the best career advice you ever got?
When the founder of NRWA and CDI were astounded by the Designer Resumes I created for my clients and requested I share them with other resume writers, this became my first resume product, followed by many others, and I am so grateful for that.
8. How do you unplug?
I take time to myself either taking and viewing photos, reading and posting on Facebook, conducting research, watching my favorite TV shows in the evening, and playing games on my phone.
9. What ONE thing would you change about your business or the career industry, if you could?
I really want to get into my dream profession of art and photography, but first have to finish everything I am in the throes of! I have 10 niche websites (for resume writing, business branding, art, and photography) — all of which are in an old format and not locatable on Google. I just did launch my ResumeProducts.com site and am in the midst of consolidating all of my other sites into my new business site. (It is not done yet, but the staging link is https://creativeimagebuilders-staging.b12sites.com/index).
Then I have to go into the next stage of making everything downloadable. I also have to finish writing and publishing my 26 resume and career books (7 are published, 7 more are with the publisher, and the remainder are all in process). I so wish everything was done because I’m not getting any younger!
10. What are your favorite social media accounts to follow?
Art and Photography and Resume Writer group forums.
Did you miss our last 10 Questions profile, featuring Annette Richmond?