Tuesday, September 20, 2022
Friday, July 29, 2022
In 26 years of writing resumes, two words help me when I’m collecting information for client resumes: THEN WHAT.
Let’s say you’re writing a résumé for a preschool photographer. I chose that one by going to Indeed.com and looking for the first non-sales job I found in Omaha, Nebraska, where I live. It’s much easier to get accomplishments from sales people than from folks in the “helping professions.” I’m not sure if “preschool photographer” is a helping profession or not, but it’s one where you might have a hard time getting accomplishments out of the person, but one where asking the right questions can yield some good stuff.
So I’m asking my preschool photographer about their work, and they say that they take photos of all the kids in a preschool class. I’ll ask about how many kids are in the average class, and how long it usually takes to shoot a class. Then I might ask directly about an accomplishment — for example, “Tell me about what makes you good at your job.” My future famous photographer client might say something like, “Well, sometimes the kids don’t want their picture taken. They might be shy, or just not like photographers. I’m good at getting them to smile.”
I’d say, “Okay, so let’s say little Timmy is clinging to his teacher and doesn’t want his picture taken. Then what?” He might respond, “Well, first I’d put him at ease. I keep a little box of puppets in my photography bag for that very reason. He might not want to hear from me, but he’ll listen to Mr. Monkey.” “Okay, so you bring out Mr. Monkey. Then what?” He says, “Well, I put the camera down and put on Mr. Monkey — he’s a hand puppet — and I have Mr. Monkey explain — in a funny voice, of course (my client is now doing the voice) — that he wants to be able to remember what Timmy looks like, and could he get a picture of him? Sometimes that works directly, but sometimes I have to give Mr. Monkey to the child and have Mr. Monkey agree to get his picture taken with Timmy first.”
“Great,” I say. “So then what?” “Well,” my client says, “At that point, they’re usually smiling … or sometimes laughing … because I’m still using my Mr. Monkey voice, and I can get a couple of shots off. And because we shoot all digital, I can see right away if I’ve got the picture.
In three years of doing this, Mr. Monkey has never failed in getting me the shot I need. Sometimes it takes a couple extra minutes, but I always get the photo.”
From there, I’m able to write strong, employer-oriented accomplishment bullets.
Wednesday, June 15, 2022
Book Review: Grossman’s “Guide to the Post-Pandemic Job Market” Highlights Challenges and Opportunities
Wednesday, March 2, 2022
Before, during, and after my subcontract writer phase, I also worked with my own clients. Many subcontract writers do the same. They write as a subcontractor to smooth out the peaks and valleys in their own client load and income as they build their business. Or they want to get exposure to writing for a variety of different types of clients while seeing how another writer or firm operates their business.
But with so many resume writers feeling burned out these days, there’s a third reason to subcontract: To focus on the writing instead of the marketing and business management. Sometimes, you just want to write resumes, not spend your time creating content to attract jobseekers and filling your days with talking with prospects.
- Who Are Subcontractors and What Draws Them In?
- Show Me The Money! (Compensation for Subcontractors)
- Client Interaction & The Information-Gathering Process
- Managing Your Business: Can You Market Yourself and Subcontract?
- Signing on to Subcontract
- Comparing Contractors: Big or Small?
- Once You’re In, How to Stay in the Contractor’s Good Graces
- Don’t Forget Legal Issues
- Other Subcontracting Opportunities
- Golden Nuggets: Benefits of Subcontracting
- Keys to Success as a Subcontractor: From a Contractor’s Perspective
- Words of Wisdom from Experienced Resume Writers
- Results of Survey of Subcontract Writers
- Red Flags When Selecting a Contracting Firm
- Making a Pitch to Subcontracting Firms (including a sample Resume/Cover Letter)
- Your Contract
- Seven Profiles of Subcontract Resume Writers
Each listing includes the following information:
- Specialization (what kind of clients does the contracting writer/firm target, and what services are provided)
- Client fee (what the client pays, not what the subcontractor gets paid)
- Writer qualifications (desired/required)
- How to apply
- What spells rejection for a candidate
- Special requirements
- Turnaround time for projects
- Pay to subcontractor
- Demand weekly (# of projects)
- Client management (client contact vs. ghostwriting; also, if the contracting writer uses a CRM)
- Phone consultation? Paid extra?
- Do writers upsell?
- Revisions? (how are revisions handled; included in pay or compensated separately?)
Join as a Bronze+ member for $27/month or as a Bronze Annual+ for $279 a year.
- New done-for-you content each month (Pass-Along Materials)
- A Special Report to help you with some aspect of your bsiness or work with clients
- A Profession-Specific Career Worksheet (licensed from Evelyn Salvador), based on member votes
- Two new Content Checklists each month to help you create client-attracting content
- 30 Ready-to-Use Social Media Graphics (conversation starters, inspirational quotes, and month- and holiday-related themes)
- Discounts on Resume Writer’s University courses (including the signature “Pricing Right” course)
Note: If you are a contracting writer looking to connect with subcontract writers, fill out this online form to be included in the Directory of Subcontract Opportunities.
Tuesday, March 1, 2022
“Tell me about yourself,” the interviewer says.
“So, what do you do?” asks the person you just met at a networking get-together.
You find yourself on an elevator with a person you’ve wanted to meet. What do you say?
Be ready to say something! It’s smart to prepare a brief summary of your background and experience. Often called an “elevator pitch” — because it should be short enough to give during an elevator ride — there are many situations when a short, pre-prepared introduction (no more than 30 seconds) will come in handy.
This type of introduction can be used:
- When networking
- In a job search
- On career documents (in the cover letter, for example)
- In job interviews
- When a stranger strikes up a conversation with you in line at the grocery store
- To request an informational interview
You have probably heard the saying, “You never get a second chance to make a first impression.” So how do you provide a brief, concise introduction of yourself?
I’ve created a simple 5-page guide to give jobseekers five easy formulas to choose from to help them create a succinct, memorable introduction — no matter their profession or the circumstances that they’re using the introduction.
An effective introduction should answer four questions:
- Who are you? (education, work experience, skills, specialization)
- What do you do?
- What sets you apart?
- Where do you want to go from here?
The guide includes five specific formulas to choose from. Jobseekers can pick the one that helps them create the best introduction to describe themselves and for the specific situation they are using it in. It includes lots of specific examples, plus eight tips for creating an effective introduction.
Purchase the guide here.
(Note: Bronze members of BeAResumeWriter.com, this is INCLUDED with your membership until March 31, 2022.)
This is Pass-Along Materials content, so this is content you can re-brand and/or re-work to use with your clients. Put your name on it. Publish it on your website, give it to clients as a bonus with their purchase of a job search package, or use it as an opt-in to gather names for your email list. (See the license below for what you can — and can’t — do with the content.)
[YES] Can edit, take apart, add to, or use/sell as is
[YES] Can be bundled with other products and/or content
[YES] Can be offered as a bonus
[YES] Can be used to create audio/video products
[YES] Can give them to affiliates to publish to promote your products/services
[YES] Can be used for opt-in bonuses (newsletter signups, etc.)
[YES] Can claim full ownership
[YES] Can alter e-cover graphics (if supplied)
[YES] Can publish as web content (except on free article directories)
[YES] Can be added to your own free membership site for job seekers
[MAYBE] Can be added to paid membership sites (if approved — contact Bridget for approval)
[NO] Can submit to free article directories
[NO] Can sell on the Kindle platform (Amazon.com)
[NO] Can use as content for a LinkedIn Published post (unless stated in description)
[NO] Can sell resell or master resell rights (You can use these with your clients,
but you can’t pass the materials on to other resume writers for their use,
or sell the content to other resume writers for use with their clients.)
Saturday, February 26, 2022
More and more resume writers are starting to think about how they can generate passive income and recurring revenue in their career services business — and I AM HERE FOR IT!
The three sessions in teachable:u Live are:
Friday, January 7, 2022
Content is at the center of your email marketing, driving traffic to your website, marketing, branding, conversion, list-building, authority-building, relationship-building, credibility, social media presence, revenue generation, and everything else you do to generate benefits for your audience and profit for your business.
But do you sit down at the keyboard and think, “What should I write about?"
If so, you’re not alone!
In December, I added a new Bronze member benefit for BeAResumeWriter.com members that is designed to help increase the productivity and profitability of the marketing content you create!
Content Checklists are a series of checklists — really, mini blueprints — that give you an overview of the steps you need to take, plus plenty of tips, ideas, insights, examples, templates, dos and don’ts, and more to make your marketing content creation faster, easier, and better.
I’ve already uploaded five of the checklists to the Paid Members Resources section … and I am adding a new one on the 7th and 21st of each month.
The ones already up there are:
- The Ultimate Checklist – gives you an overview of everything you need to do to create high quality, highly effective content to grow your career services business.
- The Goal-Setting Checklist – helps you decide how to use your content in the most profitable way.
- The Topic Generation Checklist – helps you quickly and easily generate dozens — if not hundreds — of topic ideas that your audience is sure to love.
- The Brainstorming Checklist – shows you how to expand your creativity to brainstorm topic ideas, content angles, and more
- (NEW! Added today!) The Idea Starters Checklist – helps you generate dozens or even hundreds of content angles and ideas for ANY topic and ANY niche.
Whether you have a blog or online newsletter you need to create content for — or you’re looking for ideas for LinkedIn Publishing posts — these checklists will give you a boost, giving you only the best and most important steps and strategies and ideas to help you with your content-creation needs.
You can download one of the Content Checklists for free here:
Download the Ultimate Checklist
It’s just one of the many benefits of Bronze membership in BeAResumeWriter.com – including Pass-Along Materials (done-for-you content you can use to educate, help, and inspire jobseekers), Special Reports to help you be more effective in managing your career services business, Career Worksheets to help you gather impactful information from clients to create interview-winning career documents, Ready-To-Use Social Media Graphics to increase engagement with prospects and clients on social media, and now the Content Checklists! (Plus, more great stuff is coming soon!)
Membership is $13/month or $144/year currently. You get immediate access to content you can put to work in your business right away!
And if you’re facing writer’s block when creating your marketing content, be sure to check out the Content Checklists first!
The Talking Points Checklist (Jan. 21, 2022)
Shows you what to include in every piece of content you create so you always have something helpful to share.
The Knowledge and Experience Checklist (Feb. 7, 2022)
Shows you how to maximize your knowledge and experiences to create unique, highly effective content.
The Research Checklist (Feb. 21, 2022)
Shows you how to do great research for any piece of content so your audience grows to trust what you say.
The “Know Your Audience” Checklist (March 7, 2022)
Shows you how to get deep insights into your audience so you can create content they want that really resonates with them.
The Surveying Your Audience Checklist (March 21, 2022)
All about the RIGHT way to survey your audience while avoiding skewed and biased answers.
The Titling Checklist (April 7, 2022)
Delivers a surefire process to help you create attention-getting content titles that stand out and get clicks.
The Outlining Checklist (April 21, 2022)
Helps you create a logical order for your content to make it more useful for your audience (which makes them happy).
The Organizing Checklist (May 9, 2022)
Goes a step beyond outlining to help you organize your content in a way that makes it faster and easier to write.
The Writing Checklist (May 23, 2022)
Provides tips and tricks for making the writing process itself faster, easier, and better.
The Opening Checklist (June 7, 2022)
Helps you get your readers’ attention immediately and builds anticipation so they keep reading.
The Closing Checklist (June 21, 2022)
Provides instruction for closing your content, including encouraging readers to click on your links or take your other desired action.
The Transitions Checklist (July 7, 2022)
Helps you create content that flows smoothly from beginning to end so that your audience doesn’t get “stuck” anywhere.
The Revision Checklist (July 21, 2022)
Shows you how to turn your first draft into a high-quality piece of content that makes you look and sound like a pro.
The Say More Checklist (August 8, 2022)
Helps you decide when you need to expand on parts of your content to make it more useful to your audience.
The Say Less Checklist (August 22, 2022)
Helps you determine when to cut portions of your content to make it more focused and fluff-free.
The Simplify Complex Processes Checklist (Sept. 7, 2022)
Shows you how to better help your audience with how-to processes (which, in turn, helps establish your expertise).
The Readability Checklist (Sept. 21, 2022)
Helps you create content that’s so easy to read that your users are more likely to stay glued to the page right until the very end.
The Fine-Tuning Checklist (Oct. 7, 2022)
Reveals how to do those final tweaks on your content draft to create something your audience truly will benefit from.
The Graphical Enhancement Checklist (Oct. 21, 2022)
Shows you how to provide extra value to your readers (and increase effectiveness) with a variety of graphics.
The Formatting Checklist (Nov. 7, 2022)
Shows you how to format your finished content so that it looks professional and easy to read.
The Recycling/Repurposing Checklist (Nov. 21, 2022)
Helps you speed up content creation by showing you how to repurpose your existing content.
The Using Pass-Along Materials Checklist (Dec. 7, 2022)
Provides another way to speed up content creation by licensing other people’s content.
The Engagement Checklist (Dec. 21, 2022)
Offers ideas and insights for creating content that engages your readers right in the beginning...and keeps them interested right until the end.