Wednesday, March 25, 2009

"Get To the Point" Teleseminar Scheduled for Friday

Join two of the industry's best resume writers for a teleseminar on Friday that shows writers how to "Get to the Point" -- writing resumes and cover letters that immediately communicate your client's brand, expertise, and value above the fold.

Louise Kursmark
and Wendy Terwelp will present the seminar from 3-4 p.m. EST on Friday, March, 27. The cost is $35 for members of the Career Management Alliance or $45 for non-members.

The program will be recorded. If you are unable to attend live, a link will be sent to you.

To Register:

With the advance of technology, many decision-makers are reviewing resumes on Blackberries and other PDAs. As resume writers, it's our goal to capture the attention of recruiters and employers immediately - above the fold.

During this webinar - loaded with samples and handouts - Louise Kursmark and Wendy Terwelp take you through:

1. Branding: How to use it to capture your client's personality, while immediately conveying value to employers.

2. Resumes & Cover Letters: Critical MUST-HAVES that grab employers' attention and get them to call your clients for interviews.

3. Key points and techniques to trim the fat and get to the point! Employers spend 30 seconds reviewing your client's materials - let's make them seconds that land interviews.

4. The Wrap Up: Tips, tricks, and strategies that make this process fun for you, while getting better results for your clients.

Louise Kursmark, one of the leading careers experts in the United States, is the author of 20 books on resume writing, interviewing, and job search. The first person worldwide to earn the Alliance's prestigious "Master Resume Writer" credential, Louise is president of Best Impression Career Services, Inc., and co-founder of the Resume Writing Academy, a first-of-its-kind comprehensive training program ( Louise's passion is
helping people "tell their story" in a way that is compelling, memorable, and relevant.

Wendy Terwelp, president of Opportunity Knocks, has helped thousands of clients be rock stars at work since 1989. A recognized expert on networking, both online and off, Wendy has been featured in The Washington Post, The Chicago Tribune, The Philadelphia Inquirer, Fast Company, The Business Journal,,, and more as well as numerous radio shows. She has published hundreds of articles on the web and in print. Check out her latest class: Rock Your Network Online here:

To Register:

Tuesday, March 24, 2009

Resume Writers' Digest Website Revamped

We've revamped the Resume Writers' Digest website to make it easier to purchase our special reports, books, and back issues -- which fund the publication of the newsletter. You can also sign up for your free subscription to the newsletter on the website (or on this blog) and even download a sample issue to see what we're all about!

Wednesday, March 18, 2009

Warn Clients of the Danger of Social Media

All right, all right -- the upside of social media VASTLY outweighs the negatives.

But every once in a while, I come across a story of a job searcher who forgot that the Internet is PUBLIC.

Here's a story of a job searcher who got burned by a tweet on Twitter.

Remind your clients that while Facebook, LinkedIn, MySpace, Ning, Twitter, etc. are great ways to communicate with their networks, family, and friends -- that even things that they thought were private aren't 100% private ... so they need to "think twice; tweet once."

Wednesday, March 4, 2009

Using Your Client List

If your appointment book isn't full, the first place to turn to is your existing client mailing list.

Here are some tips for how to use your client list to generate repeat business as well as stimulate new clients.

• Find New Customers Like Your Best Customers. Look at your mailing list and analyze our customers. Are you doing a lot of business with 35- to 45-year-old women who are looking for MORE out of their careers? Think about how you can reach these women and you'll tap a whole new group of prospects.

• Do More Of What You Do Best. Look at your last 50 projects -- what kind of work were you doing for these clients? You might find that there's an opportunity to target a niche of prospects. For example, if you did a handful of follow-up letters for these clients, you might decide to contact ALL of those past clients and offer them a special on follow-up letters.

• Get Feedback. "Out of sight" is out of mind in business too. Contact customers to ask how their job search is going. You can write a letter or send a survey. These types of contacts help keep you top of mind and bring customers back (and generate referrals!)

• Offer an Annual Check-up. Your dentist does it ... so does your car repair shop. Contact your customers at least once a year to offer a resume "tune-up" so that they're prepared if the perfect opportunity comes around ... or the unthinkable happens, and they lose their job unexpectedly.

• Reactivate Inactive Customers. If someone hasn't done business with you in a while, send the person a special offer. It reminds them of your business and may help spark a renewed business relationship -- or a referral.