Friday, July 23, 2021

10 Questions With Alana Henry


Get to know the other resume writers in our community with our “10 Questions” series!

Today’s profile is Alana Henry of The Writique, LLC.

Alana has been a professional resume writer for more than five years. She is a Certified Professional Resume Writer (CPRW) and Nationally Certified Online Profile Expert (NCOPE). She is a member of the National Resume Writers' Association (NRWA), Professional Association of Resume Writers and Career Coaches (PARW/CC), Career Directors International (CDI), and Society of Elite Resume Writers (SERW).

1. Why did you decide to become a professional resume writer?
I became a professional writer for two different reasons: my desire to serve those with unequal access to career advancement resources, and the need for a work-from-home opportunity after the birth of my first child.

I am of the belief that we are all distinctly gifted, and that we should use our gifts to help others in their life journeys. For me, a life of service and a desire to further equity in my community propels me to utilize my talents in a variety of ways. For now, I am using my skills to help others reach success with the development of resumes, cover letters, LinkedIn profiles, and career coaching that helps them obtain their dream jobs.

2. How did you get into the career industry? What did you do before?
I received my bachelor’s degree in journalism from one of the top schools in the nation, but decided against joining the industry post-graduation. Out of college, I spent several years teaching high school English in a school with more than 80% of students on free or reduced lunch. As someone who grew up in the urban core, I knew all too well the importance of mentors and access to career mapping tools for successful life planning. I spent my tenure as a teacher exposing students to various post-secondary options, teaching them about college entrance requirements, providing them with personality assessments and career mapping tools, and assisting them with the construction of their very first resume. I loved it. And I felt fulfilled. Little did I know, I was serving as a career coach to these young people.

Fast forward five years, and I was faced with the need for supplemental income. I decided to utilize my skills in writing and editing to open my own writing service, focusing primarily on resume writing.

I went on to receive my master’s degree in executive leadership, expanded my business, and am proud to now have a team of writers on staff who help change the life trajectories of our clients.

3. What do you typically wear when you’re working?
I work from home with my four little ones, so you can find me in a pair of comfortable leggings and a casual blouse!

4. What is your best habit, and what is your worst?
I am a doer by nature, so I am quick to jump in feet first. On the flip side, that can make me impulsive — and also make it hard for me to learn when to say “no” to a request or an opportunity.

5. What’s your favorite object in your office? Why?
Since I work from my home office, I would say that my favorite object is my door! It allows me to seal off the chaos of four little children and work in peace. :-)

6. What is your “go to” technique or secret when you get stuck when you’re writing a resume? How do you get unstuck?
Something that helps me when I’m feeling “stuck,” is browsing the website of the company for which the client is applying. Usually, there’s a useful nugget of information that gets my brain moving! If I am still having difficulty, I browse LinkedIn for profiles of individuals in similar roles. Sometimes, they have great information in their Headlines, About sections, or Experience sections that jumpstart my writing.

7. What’s the best career advice you ever got?
“Find people, not jobs.” — Melanie L. Denny

8. How do you unplug?
I love to read a good historical fiction novel or non-fiction books/articles on history, sociology, or psychology. I also enjoy time watching a series on Netflix/Hulu and relaxing with my husband.

9. What ONE thing would you change about your business or the career industry, if you could?
I wish that I had spent more time networking within the industry when I began. Many of my early business struggles were figured out over time, but it would have been much more advantageous to learn from a mentor or group of professionals from the start.

I think the career industry is changing for the better, but it initially appeared to be “exclusive,” and as if other resume writing professionals didn’t want to share best practices/industry knowledge with newbies. At the time, I couldn’t afford membership to some of the major organizations, so I was left to my own devices for knowledge and growth.

10. What are your favorite social media accounts to follow?

Follow #blackphotography and #blackphotographers on Instagram

Find The Writique LLC on Facebook:

Connect with Alana on Linkedin here:

Find her on Twitter:  @TheWritique

Did you miss our last 10 Questions profile, featuring Angela Jones?

Wednesday, July 21, 2021

LinkedIn Success Strategies: Finding Clients on LinkedIn

If you’re looking to make business connections, LinkedIn is the premier social media platform to use. You’ll find recruiters using LinkedIn to find job candidates; CEOs looking for outplacement services; and other résumé writers looking for writers to build their dream subcontracting team. In the world of business relationships, you just never know who you’ll meet that will possibly send you your most lucrative client, so growing your network steadily and consistently makes good business sense.

However, if you think blasting LinkedIn users with connection requests is the way to go, put the brakes on your plans and rethink your strategy. 
Here’s some well-researched advice:
  1. Nobody likes a spammer. Logging in to your account and sending out a blast of connection requests is not a good use of your time. And if you think blasting your current connections with your latest service offering, article, or event will make you instant friends, think again. These are typical forms of spamming which will lose you connections instead of gaining them.
  1. Don’t use people just for introductions. When someone accepts your connection, get to know that person and their company before asking for introductions to others in their network. People are very protective of their networks and will pick and choose whom they allow access. If they refer you to their connection, and that introduction or meeting doesn’t go well, then THEIR reputation is at stake. Building relationships goes two ways for this exact reason.
  1. Remember the Golden Rule: Treat others as you want to be treated. Follow simple common sense: If you don’t want to be bombarded with connection requests and offers or solicitations to join teams — and you don’t know the person asking, why would you do those same things to others? Connect with others who have a common interest or whose companies complement yours. A personalized connection request makes a big difference, too.
  1. Allow time to build relationships and to build your network. Your network will NOT grow overnight, especially if you use spam tactics to connect with people. Think of networking as the “planting of seeds,” where you certainly talk about what you do and who you are — but in a natural, organic, and authentic way instead of in sales mode. Over time, your connections will remember what you do — and, if they like your style, they will readily refer people to you; but they need to know you better and that takes time. Remember that it’s about “know, like, and trust.” People want to do business with those they know, like, and trust. This can take time!
  1. Provide value to others. One way to showcase your expertise to your LinkedIn connections is to share consistently. Write articles, participate in groups, ask questions, and share about your mission and why it’s important to you. Educate your followers about what you do or the problems you can solve. Remember, jobseekers are hungry for information — feed them! Done consistently, this type of sharing will keep you in people’s minds and you just never know when they will be ready to hire you or send you a referral. 
Networking on LinkedIn really boils down to common sense: Act professionally so you portray your business in the best possible light and be authentic in your interactions. Your ideal clients will be drawn to you once they get to know you as a person instead of as a salesperson.