Monday, April 28, 2014

Checklist for Marketing Your Resume Writing Business

This month's special report for focuses on "Attracting Your Ideal Resume Client." Once you've identified who that target client is, you should conduct a marketing campaign to help you reach your ideal services. To help you plan the campaign, answer the following questions about your resume writing business and the services you provide:
  • Have you analyzed the market for your service? Do you know which features of your service will appeal to different market segments? 
  • In forming your marketing message, have you described how your service will benefit your clients? 
  • Have you prepared a pricing schedule? What kinds of discounts will you offer (if any), and to whom will you offer them? 
  • Have you prepared a sales forecast? (In other words, how many clients will you serve times how much you’ll charge per client = your annual sales revenue, or sales forecast) 
  • Have you planned any sales promotions? 
  • Have you planned a publicity campaign? 
  • Do your marketing materials mention any added services that clients might want to purchase? 
  • Is your brand likely to appeal to your target market? 

Monday, April 7, 2014

Overwhelmed? Try Keeping a Stress Diary

We all feel stress sometimes. You've got a resume you've been working on for days, and you just can't seem to find the right words to describe your client. Or a client has turned into a PITA. 

Stress is the natural response of our body to help us deal with difficult situations. Without it, we would be unable to survive. The problem is that nowadays, most people have too much of it. This can not only be detrimental to your health, it can also hurt your resume writing business. That's why it's a good idea to figure out what stressors are causing you problems and address them so you can be more productive and effective.

If you are having trouble losing weight, doctors will often recommend you keep a food diary. If you are having stomach issues, they will have you record food and digestive symptoms. Pain problems? Again, record your pain and anything that might trigger it.

If you're having trouble with stress, why not keep a stress diary? This can help you figure out not only what is causing you stress, but also what the most effective way to deal with it is.

You can use a blank notebook, or you can create your own form. Or, you can find stress journal forms online.

What you want to record each day is:

  • What stressor you have faced
  • How stressed you are.  Itís usually recommended to use a number scale instead of descriptive words.  This way you can easily compare different stressors and their effectiveness. 
  • Physical symptoms of stress.
  • What you did to ease your stress.
  • How well it worked. 

Once you've kept your stress diary for a while, you can then start analyzing it by looking at your stress and looking for patterns. It might help you figure out what stresses you out the most or what coping technique works best for you. You may also find things you didn't think you would -- for example, that you are less stressed in the evenings or around meal time.

The key in using a stress diary is actually doing something with the information you learn. If you're lucky, you will find a simple solution, like using a coping method to stressors that seems to work better than others. Then you can simply use this method and reduce your work stress.

While it may seem to be a bit complicated, stress diaries are fairly simple once you get the hang of them. This will not only help you work more effectively, it can also improve your health and even save your life.

If you are having trouble finding patterns and useful information in your stress diary, you might try taking it to a doctor or psychologist. They can not only help see issues, they can also help recommend more effective coping techniques for dealing with your stressors.

Once you figure out what causes you stress and how to best deal with it, you'll find yourself working and feeling better.