|Photo used under Creative Commons from Victor1558|
It's no secret that search engine rankings are important -- many prospective resume clients start their search for a resume writer online.
Search engine optimization is necessary if you want to achieve any useful ranking that can impact your resume business in a positive way. It can take months and even as long as a year or more for websites to achieve the coveted spot on the first page (or even the first spot!) on a search engine. To speed up that process, you can take a look at social media to increase your visibility.
Google is now considering social media stats in their overall algorithm for website rankings. The good news is that many of us use social media anyway, so turning it for business won't be a stretch. You can use your knowledge and the keywords from your website to help you attract other social media members who are in your target market.
Here are a few tips to help you utilize social media to improve your SEO efforts.
- Join the social networks that matter -- There are several social media sites but the ones most used are Facebook, Twitter and YouTube. Establish personal (if you haven't already) and business profiles on each of these sites. Within your profiles, incorporate the target keywords that you use on your site to attract visitors.
- Utilize every area of these sites -- Link updates on your website to posts that you make on these sites. Uploading a video to YouTube? Use keywords in the description and add a link to your site. "Like" pages that are similar to your niche market.
- Join sites relevant to your target audience -- This is an old one but a good one. For instance, when you sign up for community forums (like a Group on LinkedIn), become an active member. Two-word comments, or posting to promote your site, can be viewed as spamming. You will gain more traffic from other members and influence in the community if you genuinely participate.
- Follow other relevant blogs -- Make comments, offer to guest blog for influential bloggers in your niche (for example, if you are a resume writer who works with CFO candidates, find bloggers who write about business-to-business financial topics), and offer useful information.
The more engaging that you are on social media sites, the more you will rise to the top on the lists of others who also patronize those sites. This can elevate your status and increase traffic to your website. Also, communicating with your target market here can offer valuable insight for prospective clients, increasing your status as an expert for them when it comes time for them to conduct their job search.