20 Years Later: Freelancer or Entrepreneur?

In my “From the Editor” column from the January/February 2002 issue of Resume Writers’ Digest newsletter, I talked about the difference between being a freelancer and an entrepreneur.

Twenty years later, it’s still a great topic. 

As a resume writer, do you want to be a freelancer or an entrepreneur? (There is a difference.)

Here’s the original column:

Many self-employed professional resume writers consider themselves to be entrepreneurs when, in fact, they are more likely freelancers. Does it matter? Changing how you define yourself might create more opportunities, lower your stress level — or both.

Without resorting to the dictionary definitions of each term, let me try to explain the difference. Entrepreneurs are trying to build and sustain a growth-oriented enterprise. It is their goal to grow. These are the resume writers who hire subcontractors, affiliate with major career sites, and aim to make more than $150,000 from resume writing. 

Then there is a freelancer. The freelancer wants to derive a living from resume writing — but not necessarily be the biggest or the best. The truth is, most resume writers are freelancers. They contract directly with clients and/or write for others as a subcontractor. They can be home-based, office-based, or both.

The key difference is that they don’t take on more work than they can handle themselves. If they start to get busy, they raise their rates, or refer prospective clients to a colleague. They don’t start looking for subcontractors, or more office space.

Acting like an entrepreneur when you’re really a freelancer can cause you many sleepless nights. You read about some of the biggest names in the business and dream up strategies to conquer the town — or your chosen niche. But if you realized that goal and suddenly had dozens of new clients each day, would you be happy working with them? You wouldn’t necessarily have to become a resume mill, but if you enjoy total immersion with a select few clients each week, you’ll have to adapt your style to emphasize volume.

How you view yourself — freelancer, entrepreneur, or entrepreneur-in-training — will determine how you manage your time, market your services, and run your business.

Take a look in the mirror and answer this question: Which are you — freelancer or entrepreneur?

A note from 20 years later:
The results of the Resume Writers’ Digest Industry Survey suggest most resume writers are freelancers, working with 2-3 new projects per week. But the good news is, if you want to be an entrepreneur and expand your work with subcontract resume writers, it’s easier than ever. You can work with writers around the country — or around the world — from your home. No need to “look for more office space.”

Looking to work with subcontract resume writers? Contracting writers can get a free listing in the Directory of Subcontract Opportunities, one of the “Making Money as a Resume Subcontractor,” resources available to Bronze members of BeAResumeWriter.com. Submit your information here. 

10 Questions with Linda Whited

Get to know other resume writers in our community with our “10 Questions” series!

Today’s profile is Linda Whited, NCC, CCC, of Time to be Career Savvy. Linda has been a resume writer for six years. She is a Nationally Certified Counselor (NCC), Certified Career Counselor (CCC), and member of the National Career Development Association (NCDA).

1. Why did you decide to become a professional resume writer?
My calling is to help more people make confident career decisions. I believe that the hours we work should matter and not just be a means to an end or paycheck. So helping others with their resume – and their career story – equips them to move toward meaningful work.

2. How did you get into the career industry? What did you do before?
I have always been intrigued by a job if the person describing it is fired up about what they do. I could be a trash collector if I met someone who felt called to do this work. :)

So I figured, instead of job hopping all the time, I might be better suited to support others to find that passion and enthusiasm for work. I am driven to help others to find meaningful work because I believe it can change the world, one person at a time.

3. What do you typically wear when you’re working?
T-shirt and yoga pants. I work from home.

4. What is your best habit, and what is your worst?
My best habit is my optimism. I find the positive in almost everything and this helps me problem solve and makes me a better friend to everyone.

My worst habit is probably having social media on my phone. I tend to scroll as a time waster and usually regret it.

5. What is your favorite object in your office? Why?
Probably the coffee mug with the hot coffee in it. It changes daily, but each mug has some fun memory or association with it, and coffee fuels my day.

6. What is your “go to” technique or secret when you get stuck when you are writing a resume? How do you get unstuck?
I get up and walk around or go outside for some fresh air. Moving my body changes my perspective.

7. What is the best career advice you ever got?
To think of a career as less of a ladder and more of a smart phone — the iOS is always there, but the apps come and go based on my needs at the time. We don’t need to always be progressing upward as our needs change over time. Changing that metaphor has been freeing for me and my clients.

8. How do you unplug?
I love movies, especially Marvel movies, so I watch them with my husband and then share the stories with my kids. We act out scenes with action figures. Captain Marvel is my favorite. #girlpower

9. What ONE thing would you change about your business or the career industry if you could?
I would make applicant tracking systems consistent so the rules we follow to optimize resumes would work 10/10 times. I’d also make sure everyone had a career mentor and became a mentor themselves because networking matters and is a barrier for so many.

10. What are your favorite social medial accounts to follow?

@CareerLeaders on Instagram (Career Thought Leaders)

@TheArtofCharm on Instagram (and Podcast)

@ckyourprivilege on Instagram

@brenebrown on Instagram

@sarahdjohnston on LinkedIn (Sarah [Dougherty] Johnston)

Connect with Linda on LinkedIn:
https://www.linkedin.com/in/lmwhited

Find her company on Facebook:
https://www.facebook.com/timetobecareersavvy

Follow Linda on Twitter:
https://www.twitter.com/lindamwhited

10 Questions with Madelyn Mackie

Get to know other resume writers in our community with our “10 Questions” series! 

Our newest profile is Madelyn Mackie of Madelyn Mackie & Associates | Activate Your Career Dreams.  

Madelyn is the “career activator”! As a Certified Career Management Coach, member of the National Resume Writers’ Association, and former board member of the National Speakers Association, Madelyn offers conference keynotes, professional development trainings, and career coaching to help her clients design unique, job-getting documents, build successful career plans, and create lifelong success. She has been a professional resume writer for nine years. 

Madelyn draws on her experience of navigating four high-profile careers — the lab (as a published biochemistry researcher), the stage (as a stage and production administrator at four Tony Award-winning theaters), the C-suite (as an officer with the American Red Cross), and the owner’s box (CEO of Madelyn Mackie & Associates, a career management and professional development firm) — to help individuals activate their career dreams.

1. Why did you decide to become a professional resume writer?

I never set out to be a resume writer. My goal was to be a professional speaker. I speak on career transition and tell the story of how I went from the lab, to the stage, to the C-suite, and often, I would be approached by members of my audience asking me if I could help them do the same thing — which translated into career coaching and resume writing.

2. How did you get into the career industry? What did you do before?

In my first career, I was a public bio-chemistry researcher. After I wrote and published my first paper, I quickly realized I had no intention of doing that for the next 40 years. For my next career, I worked in professional theatre for 15 years on the production side — and I loved it! Eventually, I got burned out and turned my volunteer work at the American Red Cross into a full-time role as a Program Manager and External Relations Officer.

3. What do you typically wear when you’re working? 

Since the pandemic, it’s fuzzy slippers, leggings, a business top, and relentless red lipstick. Gotta look good on Zoom!

4. What is your best habit, and what is your worst? 

I try to always treat everyone the way I would want to be treated. I firmly believe you put good things out in the world, good things will come back to you.

My worst habit is the snooze button.

5. What is your favorite object in your office? Why? 

My business license from 2011. It reminds me to “take pride in how far I have come and faith in how far I can go.” When I applied for that license, I didn’t have a single client or speaking gig or even a business bank account. Now, 11 years later, I have all those things and so much more.

6. What is your “go to” technique or secret when you get stuck when you are writing a resume? How do you get unstuck? 

I immediately go work on another part of the resume that is easier — like education or older experience and work my way backwards on the resume. By the time I get to the value statement at the top, I have some motivation and inspiration to write it.

7. What is the best career advice you ever got? 

The best business advice I ever received is “Listen to your audience.”

8. How do you unplug? 

I love sitting on my balcony with some cheese and crackers, an apple cider, and a romance novel. It’s nice to get away into the land of “happily ever after” for a little while.

9. What ONE thing would you change about your business or the career industry if you could? 

Not a single thing. What I love best about our industry is that it is constantly changing and evolving. There is always something new to learn and my fellow resume writers never hesitate to share their knowledge and expertise.

Connect with Madelyn on LinkedIn: 

https://www.linkedin.com/in/madelynmackie/

Find her company on Facebook: 

https://www.facebook.com/ActivateYourCareerDreams

Two Words That Can Help You Write Interview-Winning Resumes

In 26 years of writing resumes, two words help me when I’m collecting information for client resumes: THEN WHAT.

It’s a great strategy when you’re working with a client who is having a hard time articulating their accomplishments.

Here’s how it works:

Let’s say you’re writing a résumé for a preschool photographer. I chose that one by going to Indeed.com and looking for the first non-sales job I found in Omaha, Nebraska, where I live. It’s much easier to get accomplishments from sales people than from folks in the “helping professions.” I’m not sure if “preschool photographer” is a helping profession or not, but it’s one where you might have a hard time getting accomplishments out of the person, but one where asking the right questions can yield some good stuff.
 
So I’m asking my preschool photographer about their work, and they say that they take photos of all the kids in a preschool class. I’ll ask about how many kids are in the average class, and how long it usually takes to shoot a class. Then I might ask directly about an accomplishment — for example, “Tell me about what makes you good at your job.” My future famous photographer client might say something like, “Well, sometimes the kids don’t want their picture taken. They might be shy, or just not like photographers. I’m good at getting them to smile.” 
 
I’d say, “Okay, so let’s say little Timmy is clinging to his teacher and doesn’t want his picture taken. Then what?” He might respond, “Well, first I’d put him at ease. I keep a little box of puppets in my photography bag for that very reason. He might not want to hear from me, but he’ll listen to Mr. Monkey.” “Okay, so you bring out Mr. Monkey. Then what?” He says, “Well, I put the camera down and put on Mr. Monkey — he’s a hand puppet — and I have Mr. Monkey explain — in a funny voice, of course (my client is now doing the voice) — that he wants to be able to remember what Timmy looks like, and could he get a picture of him? Sometimes that works directly, but sometimes I have to give Mr. Monkey to the child and have Mr. Monkey agree to get his picture taken with Timmy first.” 
 
“Great,” I say. “So then what?” “Well,” my client says, “At that point, they’re usually smiling … or sometimes laughing … because I’m still using my Mr. Monkey voice, and I can get a couple of shots off. And because we shoot all digital, I can see right away if I’ve got the picture. 
 
In three years of doing this, Mr. Monkey has never failed in getting me the shot I need. Sometimes it takes a couple extra minutes, but I always get the photo.”

From there, I’m able to write strong, employer-oriented accomplishment bullets.

This is just ONE of the strategies I share for writing better resumes by asking better questions.

It’s part of this course:
Ask Better Questions, Write Better Resumes

You can get the course for 60% off with our one-week sale (through Aug. 4, 2022). Get lifetime access for just $59.60 (regularly $149). Use promo code FLASH or click here to get the discount.

Get immediate access to the course, including the video, handouts (for you and homework for your clients), and more.

And, of course, it comes with our 30-day moneyback guarantee. If you’re not satisfied, I’m not satisfied, and I’ll happily refund your purchase.

You’re welcome to use the THEN WHAT strategy with your own clients to help you create better accomplishments in the resumes you write!

P.S. – Bronze members save even more – get 85% off the course by getting your discount code here. (Just $25 instead of $149.) 

Book Review: Grossman’s “Guide to the Post-Pandemic Job Market” Highlights Challenges and Opportunities

The world is in a “demographic, healthcare, and technological revolution” writes Frank Grossman — founder of Resumes That Shine — in “Guide to the Post-Pandemic Job Market,” his new e-book about today's job search process. 

Those societal shifts — combined with challenges brought on by the global COVID-19 pandemic — mean that jobseekers will have to be more nimble in the the future. 

“Whether you are in school now or are in mid-career and plan to work another 10, 15, or 20 years, your skills could be obsolete if you don’t respond to change,” writes Grossman. The average jobseeker’s skills will have to be stronger than ever to earn a living wage — even for jobs that previously didn’t require college degrees. 

While Grossman says his guide isn’t “crystal-ball gazing,” it provides research on the hurdles applicants face in today’s job market, jobs that are on the “endangered species list,” the evolution of the job search, the virtues of enhancing career skills (both hard and soft), and new paradigms and opportunities in the job market. 

One of the more fascinating aspects of the “Guide to the Post-Pandemic Job Market” is Grossman’s focus on growth areas in the job market over the next decade (an aspect that is sometimes overlooked in today's social media zeitgeist). 

Various media outlets have recently focused on the rise of remote work (with some companies making a permanent paradigm shift) as well as the trend of workers leaving the workforce in what's been dubbed the Great Resignation. 

The Society for Human Resource Management (SHRM) recently shared a study (during the organization's 2022 annual conference) that reports 48 percent of survey respondents are “definitely” looking to work remotely. 

But according to statistics from the U.S. Department of Labor (DOL) presented in Grossman's guide, the top 20 job categories between now and 2030 — with salaries ranging from $23,680 to $110,140 — are primarily in-person professions (“high-touch” jobs where one must be physically present to do the work are at — or near — the top of the list). 

The dichotomy between professions that will be “in demand” and those that are “desired” creates an interesting conundrum for jobseekers and career services professionals going forward. 

Jobseekers need to be practical. 

“It would be nice to look at the menu of jobs in demand for the post-pandemic 2020s and pick one that meets your criteria for a great opportunity,” writes Grossman. “This will not work for many of us because we must fit the job to be successful.”  

Since starting Resumes That Shine in 2004, Grossman has worked with a wide-ranging client base — tailoring resumes, cover letters, LinkedIn profiles, and job search strategies. He is a Certified Career Management Coach (CCMC) and a Nationally Certified Online Profile Expert (NCOPE). During the early stages of his business, Grossman served as a Work Readiness Trainer with the ResCare welfare-to-work program in Brooklyn, NY — writing, editing, and/or critiquing roughly 1,200 resumes in that role. 

Sprinkled with raw data and personal and professional anecdotes, Grossman’s “Guide to the Post-Pandemic Job Market” provides salient information and analysis for resume writers, career coaches, and jobseekers as they navigate the job search process. 

Order your copy of the "Guide to the Post-Pandemic Job Market" here. 

How to Get Started as a Subcontract Resume Writer

 

Fifteen years. That’s how long ago I published the first edition of “Making Money as a Resume Subcontractor.” But that was probably five years after I actually started writing resumes for a contracting writer. I also wrote for CareerPerfect from to May 2004 to October 2008. But before that, I wrote for a solopreneur contracting writer. Along the way, I earned between $500 and $2500 a month from my subcontract writing.

Before, during, and after my subcontract writer phase, I also worked with my own clients. Many subcontract writers do the same. They write as a subcontractor to smooth out the peaks and valleys in their own client load and income as they build their business. Or they want to get exposure to writing for a variety of different types of clients while seeing how another writer or firm operates their business.

But with so many resume writers feeling burned out these days, there’s a third reason to subcontract: To focus on the writing instead of the marketing and business management. Sometimes, you just want to write resumes, not spend your time creating content to attract jobseekers and filling your days with talking with prospects. 

If you’re interested in learning about how to get started as a subcontract resume writer, I’ve got you covered. The 51-page “Making Money as a Resume Subcontractor” special report addresses it all.

Chapters in the special report include: 

• Who Are Subcontractors and What Draws Them In?
• Show Me The Money! (Compensation for Subcontractors)
• Client Interaction & The Information-Gathering Process
• Managing Your Business: Can You Market Yourself and Subcontract?
• Signing on to Subcontract
• Comparing Contractors: Big or Small?
• Once You’re In, How to Stay in the Contractor’s Good Graces
• Don’t Forget Legal Issues
• Other Subcontracting Opportunities
• Golden Nuggets: Benefits of Subcontracting
• Keys to Success as a Subcontractor: From a Contractor’s Perspective
• Words of Wisdom from Experienced Resume Writers
• Results of Survey of Subcontract Writers
• Red Flags When Selecting a Contracting Firm
• Making a Pitch to Subcontracting Firms (including a sample Resume/Cover Letter)
• Your Contract
• Seven Profiles of Subcontract Resume Writers

Even if you’ve never thought about subcontracting before, there might be a subcontracting opportunity that is the right fit for you right now. One way to know is to check out the 25+ listings in the Directory of Subcontract Opportunities.

Each listing includes the following information:

• Specialization (what kind of clients does the contracting writer/firm target, and what services are provided)
• Client fee (what the client pays, not what the subcontractor gets paid)
• Writer qualifications (desired/required)
• How to apply
• What spells rejection for a candidate
• Special requirements
• Turnaround time for projects
• Pay to subcontractor
• Demand weekly (# of projects)
• Client management (client contact vs. ghostwriting; also, if the contracting writer uses a CRM)
• Phone consultation? Paid extra?
• Do writers upsell?
• Revisions? (how are revisions handled; included in pay or compensated separately?)

The Making Money as a Resume Subcontractor Special Report — and the 25+ listings in the Directory of Subcontract Opportunities — are INCLUDED in Bronze membership on BeAResumeWriter.com. There are opportunities with no client contact — and some with. Some offering 1-2 projects a week … or 1-2 a month. Some that pay as little as $75 per project, but some that are $500+. Like I said, there’s something for everyone, even if you’ve never considered subcontracting before.

Join as a Bronze+ member for $27/month or as a Bronze Annual+ for $279 a year. 

You’ll get full access to the “Making Money as a Resume Subcontractor” resources, plus all the other benefits of Bronze membership:

• New done-for-you content each month (Pass-Along Materials)
• A Special Report to help you with some aspect of your bsiness or work with clients
• A Profession-Specific Career Worksheet (licensed from Evelyn Salvador), based on member votes
• Two new Content Checklists each month to help you create client-attracting content
• 30 Ready-to-Use Social Media Graphics (conversation starters, inspirational quotes, and month- and holiday-related themes)
• Discounts on Resume Writer’s University courses (including the signature “Pricing Right” course)

Learn more here.

Note: If you are a contracting writer looking to connect with subcontract writers, fill out this online form to be included in the Directory of Subcontract Opportunities.

Answering the “Tell Me About Yourself" Question (Creating Your Elevator Pitch)

“Tell me about yourself,” the interviewer says.

“So, what do you do?” asks the person you just met at a networking get-together.

You find yourself on an elevator with a person you’ve wanted to meet. What do you say?

 

Be ready to say something! It’s smart to prepare a brief summary of your background and experience. Often called an “elevator pitch” — because it should be short enough to give during an elevator ride — there are many situations when a short, pre-prepared introduction (no more than 30 seconds) will come in handy.

This type of introduction can be used:

• When networking
• In a job search
• On career documents (in the cover letter, for example)
• In job interviews
• When a stranger strikes up a conversation with you in line at the grocery store
• To request an informational interview

You have probably heard the saying, “You never get a second chance to make a first impression.” So how do you provide a brief, concise introduction of yourself? 

I’ve created a simple 5-page guide to give jobseekers five easy formulas to choose from to help them create a succinct, memorable introduction — no matter their profession or the circumstances that they’re using the introduction.

 

An effective introduction should answer four questions:

• Who are you? (education, work experience, skills, specialization)
• What do you do?
• What sets you apart?
• Where do you want to go from here?

The guide includes five specific formulas to choose from. Jobseekers can pick the one that helps them create the best introduction to describe themselves and for the specific situation they are using it in. It includes lots of specific examples, plus eight tips for creating an effective introduction.

Purchase the guide here.

(Note: Bronze members of BeAResumeWriter.com, this is INCLUDED with your membership until March 31, 2022.)

This is Pass-Along Materials content, so this is content you can re-brand and/or re-work to use with your clients. Put your name on it. Publish it on your website, give it to clients as a bonus with their purchase of a job search package, or use it as an opt-in to gather names for your email list. (See the license below for what you can — and can’t — do with the content.)

Pass-Along Materials License:

[YES] Can edit, take apart, add to, or use/sell as is

[YES] Can be bundled with other products and/or content

[YES] Can be offered as a bonus

[YES] Can be used to create audio/video products

[YES] Can give them to affiliates to publish to promote your products/services

[YES] Can be used for opt-in bonuses (newsletter signups, etc.)

[YES] Can claim full ownership

[YES] Can alter e-cover graphics (if supplied)

[YES] Can publish as web content (except on free article directories)

[YES] Can be added to your own free membership site for job seekers

[MAYBE] Can be added to paid membership sites (if approved  — contact Bridget for approval)

[NO] Can submit to free article directories
[NO] Can sell on the Kindle platform (Amazon.com)
[NO] Can use as content for a LinkedIn Published post (unless stated in description)
[NO] Can sell resell or master resell rights (You can use these with your clients,

but you can’t pass the materials on to other resume writers for their use,

or sell the content to other resume writers for use with their clients.)

Are You Thinking About Your First — Or Next — Career Course?

More and more resume writers are starting to think about how they can generate passive income and recurring revenue in their career services business — and I AM HERE FOR IT!

There are only so many hours in each day and tens of millions of jobseekers that need us. One way to not only generate revenue but ALSO serve clients (and prospects) is to create content for them — in the form of ebooks, special reports, membership sites, and online courses.

If you’ve thought about creating online courses in 2022, I wanted to let you know about a free training next week from Teachable (which is the platform I use to host Resume Writer’s University and also my school for jobseekers.)

The free training is called teachable:u live, and it is based on Teachable’s flagship training program (typically reserved for Teachable customers), and it’s happening next week — January 18-20. I’ll be there — I hope you will join me!

During this virtual event, you’ll hear from established creators who will cover the most urgent topics related to growing and scaling an online business through courses. Whether you’re a new creator just starting out or an established creator looking to grow your business, there’s an event for you to join and learn from. 

The three sessions in teachable:u Live are:

7 Proven Steps to Launching Your First Course

Tuesday, January 18, 12:00 p.m. ET

This is the best place to start if you’re looking to build your first course with Teachable. Hosts Monique Daniels and Jess Catorc will walk you through Teachable’s proven seven-step process for turning your skills into a profitable online course business. 
 

How to Drive Conversion by Speaking to Your Customer's Emotions

Wednesday, January 19, 1:00 p.m. ET

This webinar is for you if you have grown your audience and are nearly ready to launch your course and make sales. Host Grace Abbott will teach you how to focus on your values, voice, and visuals to speak to your audience’s emotions and drive conversions. 

The Course Ladder: How to Level Up Your Course Strategy

Thursday, January 20, 2:30 p.m. ET

If you're already an established course creator and want to scale your existing business, don’t miss this session. In this fireside chat-style session, speakers Pat Flynn and Matt Gartland will talk about ways to build up from your first course to a full-scale course business. 

Teachable events never disappoint. You’ll get to connect with fellow attendees — and the speakers — via live chat during all three days. You’ll walk away with valuable insights you couldn’t get anywhere else (or at least not for free). And you’ll be more prepared and inspired than ever before to take action in your business. 

Register for free here.

Struggling With Marketing Content Creation for Your Career Services Business?

You know you need to create content to market your career services business.

Content is at the center of your email marketing, driving traffic to your website, marketing, branding, conversion, list-building, authority-building, relationship-building, credibility, social media presence, revenue generation, and everything else you do to generate benefits for your audience and profit for your business. 

But do you sit down at the keyboard and think, “What should I write about?"

If so, you’re not alone!

In December, I added a new Bronze member benefit for BeAResumeWriter.com members that is designed to help increase the productivity and profitability of the marketing content you create!

Content Checklists are a series of checklists — really, mini blueprints — that give you an overview of the steps you need to take, plus plenty of tips, ideas, insights, examples, templates, dos and don’ts, and more to make your marketing content creation faster, easier, and better.

I’ve already uploaded five of the checklists to the Paid Members Resources section … and I am adding a new one on the 7th and 21st of each month.

The ones already up there are:

• The Ultimate Checklist – gives you an overview of everything you need to do to create high quality, highly effective content to grow your career services business.
• The Goal-Setting Checklist – helps you decide how to use your content in the most profitable way.
• The Topic Generation Checklist – helps you quickly and easily generate dozens — if not hundreds — of topic ideas that your audience is sure to love.
• The Brainstorming Checklist – shows you how to expand your creativity to brainstorm topic ideas, content angles, and more
• (NEW! Added today!) The Idea Starters Checklist – helps you generate dozens or even hundreds of content angles and ideas for ANY topic and ANY niche.

Whether you have a blog or online newsletter you need to create content for — or you’re looking for ideas for LinkedIn Publishing posts — these checklists will give you a boost, giving you only the best and most important steps and strategies and ideas to help you with your content-creation needs.

You can download one of the Content Checklists for free here:
Download the Ultimate Checklist

It’s just one of the many benefits of Bronze membership in BeAResumeWriter.com – including Pass-Along Materials (done-for-you content you can use to educate, help, and inspire jobseekers), Special Reports to help you be more effective in managing your career services business, Career Worksheets to help you gather impactful information from clients to create interview-winning career documents, Ready-To-Use Social Media Graphics to increase engagement with prospects and clients on social media, and now the Content Checklists! (Plus, more great stuff is coming soon!)

Join now:
BeAResumeWriter.com/join

Membership is $13/month or $144/year currently. You get immediate access to content you can put to work in your business right away!

And if you’re facing writer’s block when creating your marketing content, be sure to check out the Content Checklists first!

Here are the ones scheduled through the end of 2022:

The Talking Points Checklist (Jan. 21, 2022) 
Shows you what to include in every piece of content you create so you always have something helpful to share. 

The Knowledge and Experience Checklist (Feb. 7, 2022) 
Shows you how to maximize your knowledge and experiences to create unique, highly effective content.

The Research Checklist (Feb. 21, 2022) 
Shows you how to do great research for any piece of content so your audience grows to trust what you say.

The “Know Your Audience” Checklist (March 7, 2022) 
Shows you how to get deep insights into your audience so you can create content they want that really resonates with them. 

The Surveying Your Audience Checklist (March 21, 2022) 
All about the RIGHT way to survey your audience while avoiding skewed and biased answers. 

The Titling Checklist (April 7, 2022) 
Delivers a surefire process to help you create attention-getting content titles that stand out and get clicks.

The Outlining Checklist (April 21, 2022) 
Helps you create a logical order for your content to make it more useful for your audience (which makes them happy).

The Organizing Checklist (May 9, 2022) 
Goes a step beyond outlining to help you organize your content in a way that makes it faster and easier to write.

The Writing Checklist (May 23, 2022) 
Provides tips and tricks for making the writing process itself faster, easier, and better. 

The Opening Checklist (June 7, 2022) 
Helps you get your readers’ attention immediately and builds anticipation so they keep reading. 

The Closing Checklist (June 21, 2022) 
Provides instruction for closing your content, including encouraging readers to click on your links or take your other desired action.

The Transitions Checklist (July 7, 2022) 
Helps you create content that flows smoothly from beginning to end so that your audience doesn’t get “stuck” anywhere.

The Revision Checklist (July 21, 2022) 
Shows you how to turn your first draft into a high-quality piece of content that makes you look and sound like a pro.

The Say More Checklist (August 8, 2022) 
Helps you decide when you need to expand on parts of your content to make it more useful to your audience.

The Say Less Checklist (August 22, 2022) 
Helps you determine when to cut portions of your content to make it more focused and fluff-free. 

The Simplify Complex Processes Checklist (Sept. 7, 2022) 
Shows you how to better help your audience with how-to processes (which, in turn, helps establish your expertise). 

The Readability Checklist (Sept. 21, 2022) 
Helps you create content that’s so easy to read that your users are more likely to stay glued to the page right until the very end. 

The Fine-Tuning Checklist (Oct. 7, 2022) 
Reveals how to do those final tweaks on your content draft to create something your audience truly will benefit from. 

The Graphical Enhancement Checklist (Oct. 21, 2022) 
Shows you how to provide extra value to your readers (and increase effectiveness) with a variety of graphics. 

The Formatting Checklist (Nov. 7, 2022) 
Shows you how to format your finished content so that it looks professional and easy to read. 

The Recycling/Repurposing Checklist (Nov. 21, 2022) 
Helps you speed up content creation by showing you how to repurpose your existing content. 

The Using Pass-Along Materials Checklist (Dec. 7, 2022) 
Provides another way to speed up content creation by licensing other people’s content. 

The Engagement Checklist (Dec. 21, 2022) 
Offers ideas and insights for creating content that engages your readers right in the beginning...and keeps them interested right until the end.