Wednesday, September 22, 2010

An Argument in Favor of Client Interviews (over Questionnaires)

Industry giant Wendy Enelow wrote a fabulous article in the Summer 2009 issue of Resume Writers' Digest in response to the 2008 Resume Writers' Digest Industry Survey. She was particularly disappointed that the survey found that questionnaires are increasing in popularity as a way to collect information from resume clients.

This was her response to this subject:

For those of you who know me or have read some of my other articles, you know that I am a staunch supporter of doing client interviews to collect the information you need. Although questionnaires can give you some basic factual data, they can never replace the one-on-one interview (done in person, on the phone, or via e-mail).

The interactivity of the interview is what makes it so special and so valuable. A client's answer to question #1 impacts what I ask as question #2, his answer to question #2 impacts how I formulate question #3, and so the process goes on. I learn so much more about my clients through interviews -- things that I remember that are reflected in the tone, style, and presentation of the client's resume.

Clients always ask me, "How did you know that?" My answer is straightforward...I listen hard and I listen well (and I write it all down)!

In turn, I believe that the quality and richness of each resume I write is stronger and more powerful than if I had worked from a questionnaire only. Note that a combination of questionnaire plus interview is great, if that works best for you.

Wendy goes on to say that prospective clients find the interview method to be easier than filling out a lengthy questionnaire, and the easier it is for them to work with you, the more likely they will become clients.

Monday, September 20, 2010

Best of Today: 9/20/10

“Facebook Job-Hunting App BranchOut Raises $6 Million from Accel and Super Angels”

Thanks to Mike Ramer for bringing this web resource to my attention – Ragan Communications publishes a daily newsletter for HR executives/managers – find the top headlines on HR Communicator


--   I’m a sucker for good business advice

Build a Better Blog – Denise Wakeman: “Contests and Causes Drive Blog Traffic

The EEOC on Video Resumes (compliance):
-       Found after seeing this article circulating on Facebook: “Create a Visual Slideshow Resume to Avoid the Slush Pile

Saturday, September 18, 2010

Helping Clients Research Prospective Employers

Considering that ReferenceUSA.com has its roots in my hometown, Omaha (Nebraska), I'm stunned that it took a link to a YouTube video on Hannah Morgan's CareerSherpa Twitter newspaper page to remind me that this service (often available through your local library for free) is a great way for clients to identify prospective employers.



This video explains how the selection process works:
http://www.youtube.com/watch?v=EW6NmgZIB90&feature=player_embedded

Many libraries limit the number of records that can be downloaded each day (my local library limits it to 25 per day), but that's plenty for a job seeker to work on a day (if not a week!)

Give your clients a heads-up about this ...

Marketing Your Services in a Down Market: Specialization and Pricing

From the July/August 2008 issue of Resume Writers' Digest:

Last in a series of posts on Marketing Your Resume Writing Services in a Down Market.

One way to ensure your relevance in a downturn is to be a specialist. For example, the federal government is always hiring -- but these jobs require a federal resume. Now is the time to acquire the skills and certification required to serve these clients effectively. Identifying under-served niches and obtaining specialized training or experience will serve you well in a difficult economic market.

It will also enable you to protect your prices at a time when you may need to reduce your regular rates to attract "general" clients. Being a specialist in any area will allow you to continue to charge "premium" prices to clients in that industry.

And don't forget to target your base of existing clients during a downturn. Repeat clients are already "sold" on the value of the services you offer, and can offer a steady stream of income while you work to develop new clients.

Remember: No matter what technique you decide to use, don't wait until you need the business to start marketing. Even if things are going well, it can change in an instant.

As marketing expert Robert Middleton notes, "Many self-employed people think that the success of their business is completely dependent upon outside circumstances -- industry trends, the time of year, or the economy as a whole. But be honest with yourself and ask if you are doing the above activities on a regular basis or not. If you're not, it's no mystery why the phone isn't ringing off the hook!"

Want the whole article? Buy the issue here.