Wednesday, January 11, 2023

Resume Templates — Yes or No?

 

I’ve been a resume writer long enough to have seen many generations of resume templates over the years. In the 1990s, there were the “resume-in-a-box" software programs. In the 2000s, you had Microsoft Word resume templates — which were either super boring or overly designed (with multiple columns). More recently, you've been able to purchase resume templates on Etsy or use the resume designs in Canva.

The problem is, many of these documents LOOK good, but aren’t GOOD to use in an actual job search because, especially in recent years, they have not been compatible with applicant tracking system (ATS) software, putting applicants at a disadvantage with their online resume submissions. 

But the world of resume templates changed when career industry pioneer Michelle Dumas introduced “Distinctive Resume Templates.” As a longtime professional resume writer herself, Michelle recognized the need for modern, ATS-friendly professional resume templates that could be used by career industry professionals to enhance their interview-winning content with visually attractive designs.

Michelle and I started in the resume writing industry in the same year (1996) and we’ve both seen lots of changes through the years. But one thing hasn’t changed: The need to create compelling, attractive, and interview-winning career documents.

In 2020, she created a series of resume templates to use with her company’s own clients. They were designed to be easily customized, right down to the color schemes. Her first goal was to streamline the resume development process, creating templates that were useful but also easy to customize. In using the templates with clients, she realized how useful they would be to career industry colleagues. So she started selling them to other resume writers.

“Our work is tremendously time-consuming and we trade our precious time for money. Writing a great resume for a client is a very time-consuming process,” Dumas says. “Our income is limited by how much we are able to produce, which makes it hard to grow/scale a business.”

By introducing resume templates into your resume writing business, you can focus more on the content creation and let the design enhance the content, instead of having to struggle with formatting the resume and associated career documents.

“Writing and graphic design are two different skill sets,” Dumas says. “We are professional resume writers, not graphic designers. While both of these — the writing skill and the design skill — require talent, they are completely different skill sets. Graphically-enhanced resumes that incorporate color and shapes became the norm and the expectation.”

Simple Microsoft Word design enhancements can make a big difference. 

For example, take this Key Qualifications section:


In the Amplify template, it becomes this:


Because the templates are provided in Microsoft Word format, you can change the color of the themes. The change from blue to green was done with ONE CLICK.

 


The templates are Microsoft Word templates (.dotx extension), and MS Word is required to use and customize them. Template collections are sorted into categories — professional and executive, student and entry-level, industry and trade-specific, career change, etc. When I choose a design, I start with the client and pick the template to fit the content. Sometimes I write the content first and then copy-and-paste the text into the template. Other times, I write “to the template,” writing directly in the template. Or, you could do a combination of both. Fill in the “easy stuff” — education, certifications, affiliations — in the template, and then write out (long hand or in a blank Word document) the other content and then paste it into the template.

Dumas suggests that resume writers can save approximately one hour per project by using one of the templates. My personal experience reveals similar time savings — more for complex projects. For an average $1167 project (the average price for a resume and cover letter project, according to the 2022 Profile of Professional Resume Writers), the investment of $21 in a Distinctive Resume Template provides a strong return on investment (representing only 2% of the project cost but saving one hour of the average nine hours resume writers estimate spending on an average resume project).

Instructions for making the color changes are included in each document, including links to videos to illustrate the process. Successive page headers are automatically set up, including page numbers.

There are dozens of templates to choose from. 

I’ve been using Distinctive Resume Templates with my clients since March 2022. My favorite designs that I’ve used so far with clients are:
    Amplify (the design showcased in the samples above)
    Alluring Luxury
    Ascendant Modern
    Blue Collar
    Career Launcher First-Job Resume Template

The resume templates are $12 per design. You can also purchase coordinating templates (cover letter template, biography template) for $8 each (or save 10% when you purchase the resume and coordinating templates in the same transaction). For less than $21, I save hours of design time while providing my clients with attractive, ATS-compliant documents.*

* The templates are marketed as “ATS-friendly” but I have found them to be ATS-compliant for all the clients I’ve used them with. The official documentation says:

Disclaimer: While all efforts have been made to ensure resumes created with these templates will be ATS-friendly, it is impossible to guarantee ATS compatibility. The purchaser takes full responsibility for ensuring ATS compatibility, if this is important to them. Distinctive Career Services, LLC is not responsible for the content or effectiveness of any resume created with one of our templates.

But like I said, I’ve found all the ones I’ve used to be ATS compatible.

(I test graphic resumes for ATS-friendliness by saving them as text and reviewing the content to make sure it remains intact.)

The license for the template allows resume writers to use the templates to create resumes for clients. (You may use the templates with your clients on an individual basis. However, only one writer per firm may use the template, so if you are a contracting writer, you must purchase one license per writer – but discounts are available for large agencies.)

Want to try them? Get 50% off your first purchase using this promo code:
50offbearesumewriter

(Fifty percent discount is valid on first purchase of any amount. Visit DistinctiveResumeTemplates.com to redeem.)

DistinctiveResumeTemplates


Note: This post contains affiliate links and I may earn a small commission when you click on the links, but there is no additional cost to you. I only recommend products I would use myself, and all opinions stated in this blog post are my own. As stated in the blog post, I personally use Distinctive Resume Templates with my own clients. Thank you!

Tuesday, January 3, 2023

Profile of Professional Resume Writers 2022



As a resume writer, do you ever wonder how you compare to other career industry professionals? The Resume Writers’ Digest Industry Survey is the tool I use to provide this kind of information to the industry. The results are published in the “Profile of Professional Resume Writers: Who We Are, What We Charge, How We Work.”

The survey was conducted in February 2022, asking respondents to reflect back on 2021. The results were compiled in March 2022 and analyzed and turned into a report written by Kristin S. Johnson in April 2022.

If you are a career industry professional, you can receive the report here.

Here are some of the key findings from the 2022 report:

Profile of the “Average” Resume Writer
While no resume writer is “average,” this graphic illustrates the characteristics of the profile of the typical survey respondent.



See how this compares to the 2016 profile:






Interested in the full 2022 report? Get it here. 


Note: The Resume Writers’ Digest Industry Survey is not statistically valid due to a small sample size; however, the results are an interesting insight into the career services industry.






Thursday, November 10, 2022

20 Years Later: Freelancer or Entrepreneur?

In my “From the Editor” column from the January/February 2002 issue of Resume Writers’ Digest newsletter, I talked about the difference between being a freelancer and an entrepreneur.

Twenty years later, it’s still a great topic. 

As a resume writer, do you want to be a freelancer or an entrepreneur? (There is a difference.)

Here’s the original column:

Many self-employed professional resume writers consider themselves to be entrepreneurs when, in fact, they are more likely freelancers. Does it matter? Changing how you define yourself might create more opportunities, lower your stress level — or both.

Without resorting to the dictionary definitions of each term, let me try to explain the difference. Entrepreneurs are trying to build and sustain a growth-oriented enterprise. It is their goal to grow. These are the resume writers who hire subcontractors, affiliate with major career sites, and aim to make more than $150,000 from resume writing. 

Then there is a freelancer. The freelancer wants to derive a living from resume writing — but not necessarily be the biggest or the best. The truth is, most resume writers are freelancers. They contract directly with clients and/or write for others as a subcontractor. They can be home-based, office-based, or both.

The key difference is that they don’t take on more work than they can handle themselves. If they start to get busy, they raise their rates, or refer prospective clients to a colleague. They don’t start looking for subcontractors, or more office space.

Acting like an entrepreneur when you’re really a freelancer can cause you many sleepless nights. You read about some of the biggest names in the business and dream up strategies to conquer the town — or your chosen niche. But if you realized that goal and suddenly had dozens of new clients each day, would you be happy working with them? You wouldn’t necessarily have to become a resume mill, but if you enjoy total immersion with a select few clients each week, you’ll have to adapt your style to emphasize volume.

How you view yourself — freelancer, entrepreneur, or entrepreneur-in-training — will determine how you manage your time, market your services, and run your business.

Take a look in the mirror and answer this question: Which are you — freelancer or entrepreneur?

A note from 20 years later:
The results of the Resume Writers’ Digest Industry Survey suggest most resume writers are freelancers, working with 2-3 new projects per week. But the good news is, if you want to be an entrepreneur and expand your work with subcontract resume writers, it’s easier than ever. You can work with writers around the country — or around the world — from your home. No need to “look for more office space.”

Looking to work with subcontract resume writers? Contracting writers can get a free listing in the Directory of Subcontract Opportunities, one of the “Making Money as a Resume Subcontractor,” resources available to Bronze members of BeAResumeWriter.com. Submit your information here

Tuesday, October 4, 2022

10 Questions with Linda Whited



Get to know other resume writers in our community with our “10 Questions” series!

Today’s profile is Linda Whited, NCC, CCC, of Time to be Career Savvy. Linda has been a resume writer for six years. She is a Nationally Certified Counselor (NCC), Certified Career Counselor (CCC), and member of the National Career Development Association (NCDA).

1. Why did you decide to become a professional resume writer?
My calling is to help more people make confident career decisions. I believe that the hours we work should matter and not just be a means to an end or paycheck. So helping others with their resume – and their career story – equips them to move toward meaningful work.

2. How did you get into the career industry? What did you do before?
I have always been intrigued by a job if the person describing it is fired up about what they do. I could be a trash collector if I met someone who felt called to do this work. :)

So I figured, instead of job hopping all the time, I might be better suited to support others to find that passion and enthusiasm for work. I am driven to help others to find meaningful work because I believe it can change the world, one person at a time.

3. What do you typically wear when you’re working?
T-shirt and yoga pants. I work from home.

4. What is your best habit, and what is your worst?
My best habit is my optimism. I find the positive in almost everything and this helps me problem solve and makes me a better friend to everyone.

My worst habit is probably having social media on my phone. I tend to scroll as a time waster and usually regret it.

5. What is your favorite object in your office? Why?
Probably the coffee mug with the hot coffee in it. It changes daily, but each mug has some fun memory or association with it, and coffee fuels my day.

6. What is your “go to” technique or secret when you get stuck when you are writing a resume? How do you get unstuck?
I get up and walk around or go outside for some fresh air. Moving my body changes my perspective.

7. What is the best career advice you ever got?
To think of a career as less of a ladder and more of a smart phone — the iOS is always there, but the apps come and go based on my needs at the time. We don’t need to always be progressing upward as our needs change over time. Changing that metaphor has been freeing for me and my clients.

8. How do you unplug?
I love movies, especially Marvel movies, so I watch them with my husband and then share the stories with my kids. We act out scenes with action figures. Captain Marvel is my favorite. #girlpower

9. What ONE thing would you change about your business or the career industry if you could?
I would make applicant tracking systems consistent so the rules we follow to optimize resumes would work 10/10 times. I’d also make sure everyone had a career mentor and became a mentor themselves because networking matters and is a barrier for so many.

10. What are your favorite social medial accounts to follow?

@CareerLeaders on Instagram (Career Thought Leaders)

@TheArtofCharm on Instagram (and Podcast)

@ckyourprivilege on Instagram

@brenebrown on Instagram

@sarahdjohnston on LinkedIn (Sarah [Dougherty] Johnston)

Connect with Linda on LinkedIn:
https://www.linkedin.com/in/lmwhited

Find her company on Facebook:
https://www.facebook.com/timetobecareersavvy

Follow Linda on Twitter:
https://www.twitter.com/lindamwhited


Tuesday, September 20, 2022

10 Questions with Madelyn Mackie


Get to know other resume writers in our community with our “10 Questions” series! 

Our newest profile is Madelyn Mackie of Madelyn Mackie & Associates | Activate Your Career Dreams.  

Madelyn is the “career activator”! As a Certified Career Management Coach, member of the National Resume Writers’ Association, and former board member of the National Speakers Association, Madelyn offers conference keynotes, professional development trainings, and career coaching to help her clients design unique, job-getting documents, build successful career plans, and create lifelong success. She has been a professional resume writer for nine years. 

Madelyn draws on her experience of navigating four high-profile careers — the lab (as a published biochemistry researcher), the stage (as a stage and production administrator at four Tony Award-winning theaters), the C-suite (as an officer with the American Red Cross), and the owner’s box (CEO of Madelyn Mackie & Associates, a career management and professional development firm) — to help individuals activate their career dreams.

1. Why did you decide to become a professional resume writer?
I never set out to be a resume writer. My goal was to be a professional speaker. I speak on career transition and tell the story of how I went from the lab, to the stage, to the C-suite, and often, I would be approached by members of my audience asking me if I could help them do the same thing — which translated into career coaching and resume writing.

2. How did you get into the career industry? What did you do before?
In my first career, I was a public bio-chemistry researcher. After I wrote and published my first paper, I quickly realized I had no intention of doing that for the next 40 years. For my next career, I worked in professional theatre for 15 years on the production side — and I loved it! Eventually, I got burned out and turned my volunteer work at the American Red Cross into a full-time role as a Program Manager and External Relations Officer.

3. What do you typically wear when you’re working? 
Since the pandemic, it’s fuzzy slippers, leggings, a business top, and relentless red lipstick. Gotta look good on Zoom!

4. What is your best habit, and what is your worst? 
I try to always treat everyone the way I would want to be treated. I firmly believe you put good things out in the world, good things will come back to you.

My worst habit is the snooze button.

5. What is your favorite object in your office? Why? 
My business license from 2011. It reminds me to “take pride in how far I have come and faith in how far I can go.” When I applied for that license, I didn’t have a single client or speaking gig or even a business bank account. Now, 11 years later, I have all those things and so much more.

6. What is your “go to” technique or secret when you get stuck when you are writing a resume? How do you get unstuck? 
I immediately go work on another part of the resume that is easier — like education or older experience and work my way backwards on the resume. By the time I get to the value statement at the top, I have some motivation and inspiration to write it.

7. What is the best career advice you ever got? 
The best business advice I ever received is “Listen to your audience.”

8. How do you unplug? 
I love sitting on my balcony with some cheese and crackers, an apple cider, and a romance novel. It’s nice to get away into the land of “happily ever after” for a little while.

9. What ONE thing would you change about your business or the career industry if you could? 
Not a single thing. What I love best about our industry is that it is constantly changing and evolving. There is always something new to learn and my fellow resume writers never hesitate to share their knowledge and expertise.

Connect with Madelyn on LinkedIn: 

Find her company on Facebook: 


Friday, July 29, 2022

Two Words That Can Help You Write Interview-Winning Resumes


In 26 years of writing resumes, two words help me when I’m collecting information for client resumes:
 THEN WHAT.

It’s a great strategy when you’re working with a client who is having a hard time articulating their accomplishments.Here’s how it works:Let’s say you’re writing a résumé for a preschool photographer. I chose that one by going to Indeed.com and looking for the first non-sales job I found in Omaha, Nebraska, where I live. It’s much easier to get accomplishments from sales people than from folks in the “helping professions.” I’m not sure if “preschool photographer” is a helping profession or not, but it’s one where you might have a hard time getting accomplishments out of the person, but one where asking the right questions can yield some good stuff. So I’m asking my preschool photographer about their work, and they say that they take photos of all the kids in a preschool class. I’ll ask about how many kids are in the average class, and how long it usually takes to shoot a class. Then I might ask directly about an accomplishment — for example, “Tell me about what makes you good at your job.” My future famous photographer client might say something like, “Well, sometimes the kids don’t want their picture taken. They might be shy, or just not like photographers. I’m good at getting them to smile.”  I’d say, “Okay, so let’s say little Timmy is clinging to his teacher and doesn’t want his picture taken. Then what?” He might respond, “Well, first I’d put him at ease. I keep a little box of puppets in my photography bag for that very reason. He might not want to hear from me, but he’ll listen to Mr. Monkey.” “Okay, so you bring out Mr. Monkey. Then what?” He says, “Well, I put the camera down and put on Mr. Monkey — he’s a hand puppet — and I have Mr. Monkey explain — in a funny voice, of course (my client is now doing the voice) — that he wants to be able to remember what Timmy looks like, and could he get a picture of him? Sometimes that works directly, but sometimes I have to give Mr. Monkey to the child and have Mr. Monkey agree to get his picture taken with Timmy first.”  “Great,” I say. “So then what?” “Well,” my client says, “At that point, they’re usually smiling … or sometimes laughing … because I’m still using my Mr. Monkey voice, and I can get a couple of shots off. And because we shoot all digital, I can see right away if I’ve got the picture.  In three years of doing this, Mr. Monkey has never failed in getting me the shot I need. Sometimes it takes a couple extra minutes, but I always get the photo.”From there, I’m able to write strong, employer-oriented accomplishment bullets.This is just ONE of the strategies I share for writing better resumes by asking better questions.It’s part of this course:Ask Better Questions, Write Better ResumesYou can get the course for 60% off with our one-week sale (through Aug. 4, 2022). Get lifetime access for just $59.60 (regularly $149). Use promo code FLASH or click here to get the discount.Get immediate access to the course, including the video, handouts (for you and homework for your clients), and more.And, of course, it comes with our 30-day moneyback guarantee. If you’re not satisfied, I’m not satisfied, and I’ll happily refund your purchase.You’re welcome to use the THEN WHAT strategy with your own clients to help you create better accomplishments in the resumes you write!P.S. – Bronze members save even more – get 85% off the course by getting your discount code here. (Just $25 instead of $149.) 

Wednesday, June 15, 2022

Book Review: Grossman’s “Guide to the Post-Pandemic Job Market” Highlights Challenges and Opportunities


The world is in a “demographic, healthcare, and technological revolution” writes Frank Grossman — founder of Resumes That Shine — in “Guide to the Post-Pandemic Job Market,” his new e-book about today's job search process. 

Those societal shifts — combined with challenges brought on by the global COVID-19 pandemic — mean that jobseekers will have to be more nimble in the the future. 

“Whether you are in school now or are in mid-career and plan to work another 10, 15, or 20 years, your skills could be obsolete if you don’t respond to change,” writes Grossman. The average jobseeker’s skills will have to be stronger than ever to earn a living wage — even for jobs that previously didn’t require college degrees. 

While Grossman says his guide isn’t “crystal-ball gazing,” it provides research on the hurdles applicants face in today’s job market, jobs that are on the “endangered species list,” the evolution of the job search, the virtues of enhancing career skills (both hard and soft), and new paradigms and opportunities in the job market. 

One of the more fascinating aspects of the “Guide to the Post-Pandemic Job Market” is Grossman’s focus on growth areas in the job market over the next decade (an aspect that is sometimes overlooked in today's social media zeitgeist). 

Various media outlets have recently focused on the rise of remote work (with some companies making a permanent paradigm shift) as well as the trend of workers leaving the workforce in what's been dubbed the Great Resignation. 


But according to statistics from the U.S. Department of Labor (DOL) presented in Grossman's guide, the top 20 job categories between now and 2030 — with salaries ranging from $23,680 to $110,140 — are primarily in-person professions (“high-touch” jobs where one must be physically present to do the work are at — or near — the top of the list). 

The dichotomy between professions that will be “in demand” and those that are “desired” creates an interesting conundrum for jobseekers and career services professionals going forward. 

Jobseekers need to be practical. 

“It would be nice to look at the menu of jobs in demand for the post-pandemic 2020s and pick one that meets your criteria for a great opportunity,” writes Grossman. “This will not work for many of us because we must fit the job to be successful.”  

Since starting Resumes That Shine in 2004, Grossman has worked with a wide-ranging client base — tailoring resumes, cover letters, LinkedIn profiles, and job search strategies. He is a Certified Career Management Coach (CCMC) and a Nationally Certified Online Profile Expert (NCOPE). During the early stages of his business, Grossman served as a Work Readiness Trainer with the ResCare welfare-to-work program in Brooklyn, NY — writing, editing, and/or critiquing roughly 1,200 resumes in that role. 

Sprinkled with raw data and personal and professional anecdotes, Grossman’s “Guide to the Post-Pandemic Job Market” provides salient information and analysis for resume writers, career coaches, and jobseekers as they navigate the job search process. 


Wednesday, March 2, 2022

How to Get Started as a Subcontract Resume Writer

 

Fifteen years. That’s how long ago I published the first edition of “Making Money as a Resume Subcontractor.” But that was probably five years after I actually started writing resumes for a contracting writer. I also wrote for CareerPerfect from to May 2004 to October 2008. But before that, I wrote for a solopreneur contracting writer. Along the way, I earned between $500 and $2500 a month from my subcontract writing.

Before, during, and after my subcontract writer phase, I also worked with my own clients. Many subcontract writers do the same. They write as a subcontractor to smooth out the peaks and valleys in their own client load and income as they build their business. Or they want to get exposure to writing for a variety of different types of clients while seeing how another writer or firm operates their business.

But with so many resume writers feeling burned out these days, there’s a third reason to subcontract: To focus on the writing instead of the marketing and business management. Sometimes, you just want to write resumes, not spend your time creating content to attract jobseekers and filling your days with talking with prospects. 


If you’re interested in learning about how to get started as a subcontract resume writer, I’ve got you covered. The 51-page “Making Money as a Resume Subcontractor” special report addresses it all.

Chapters in the special report include: 
  • Who Are Subcontractors and What Draws Them In?
  • Show Me The Money! (Compensation for Subcontractors)
  • Client Interaction & The Information-Gathering Process
  • Managing Your Business: Can You Market Yourself and Subcontract?
  • Signing on to Subcontract
  • Comparing Contractors: Big or Small?
  • Once You’re In, How to Stay in the Contractor’s Good Graces
  • Don’t Forget Legal Issues
  • Other Subcontracting Opportunities
  • Golden Nuggets: Benefits of Subcontracting
  • Keys to Success as a Subcontractor: From a Contractor’s Perspective
  • Words of Wisdom from Experienced Resume Writers
  • Results of Survey of Subcontract Writers
  • Red Flags When Selecting a Contracting Firm
  • Making a Pitch to Subcontracting Firms (including a sample Resume/Cover Letter)
  • Your Contract
  • Seven Profiles of Subcontract Resume Writers

Even if you’ve never thought about subcontracting before, there might be a subcontracting opportunity that is the right fit for you right now. One way to know is to check out the 25+ listings in the Directory of Subcontract Opportunities.

Each listing includes the following information:
  • Specialization (what kind of clients does the contracting writer/firm target, and what services are provided)
  • Client fee (what the client pays, not what the subcontractor gets paid)
  • Writer qualifications (desired/required)
  • How to apply
  • What spells rejection for a candidate
  • Special requirements
  • Turnaround time for projects
  • Pay to subcontractor
  • Demand weekly (# of projects)
  • Client management (client contact vs. ghostwriting; also, if the contracting writer uses a CRM)
  • Phone consultation? Paid extra?
  • Do writers upsell?
  • Revisions? (how are revisions handled; included in pay or compensated separately?)

The Making Money as a Resume Subcontractor Special Report — and the 25+ listings in the Directory of Subcontract Opportunities — are INCLUDED in Bronze membership on BeAResumeWriter.com. There are opportunities with no client contact — and some with. Some offering 1-2 projects a week … or 1-2 a month. Some that pay as little as $75 per project, but some that are $500+. Like I said, there’s something for everyone, even if you’ve never considered subcontracting before.

Join as a Bronze+ member for $27/month or as a Bronze Annual+ for $279 a year. 

You’ll get full access to the “Making Money as a Resume Subcontractor” resources, plus all the other benefits of Bronze membership:
  • New done-for-you content each month (Pass-Along Materials)
  • A Special Report to help you with some aspect of your bsiness or work with clients
  • A Profession-Specific Career Worksheet (licensed from Evelyn Salvador), based on member votes
  • Two new Content Checklists each month to help you create client-attracting content
  • 30 Ready-to-Use Social Media Graphics (conversation starters, inspirational quotes, and month- and holiday-related themes)
  • Discounts on Resume Writer’s University courses (including the signature “Pricing Right” course)

Learn more here.

Note: If you are a contracting writer looking to connect with subcontract writersfill out this online form to be included in the Directory of Subcontract Opportunities.


Tuesday, March 1, 2022

Answering the “Tell Me About Yourself" Question (Creating Your Elevator Pitch)


“Tell me about yourself,” the interviewer says.

“So, what do you do?” asks the person you just met at a networking get-together.


You find yourself on an elevator with a person you’ve wanted to meet. What do you say?

 

Be ready to say something! It’s smart to prepare a brief summary of your background and experience. Often called an “elevator pitch” — because it should be short enough to give during an elevator ride — there are many situations when a short, pre-prepared introduction (no more than 30 seconds) will come in handy.


This type of introduction can be used:

  • When networking
  • In a job search
  • On career documents (in the cover letter, for example)
  • In job interviews
  • When a stranger strikes up a conversation with you in line at the grocery store
  • To request an informational interview

You have probably heard the saying, “You never get a second chance to make a first impression.” So how do you provide a brief, concise introduction of yourself? 


I’ve created a simple 5-page guide to give jobseekers five easy formulas to choose from to help them create a succinct, memorable introduction — no matter their profession or the circumstances that they’re using the introduction.

 

An effective introduction should answer four questions:

  • Who are you? (education, work experience, skills, specialization)
  • What do you do?
  • What sets you apart?
  • Where do you want to go from here?

The guide includes five specific formulas to choose from. Jobseekers can pick the one that helps them create the best introduction to describe themselves and for the specific situation they are using it in. It includes lots of specific examples, plus eight tips for creating an effective introduction.

Purchase the guide here.

(Note: Bronze members of BeAResumeWriter.com, this is INCLUDED with your membership until March 31, 2022.)



This is Pass-Along Materials content, so this is content you can re-brand and/or re-work to use with your clients. Put your name on it. Publish it on your website, give it to clients as a bonus with their purchase of a job search package, or use it as an opt-in to gather names for your email list. (See the license below for what you can — and can’t — do with the content.)

Pass-Along Materials License:

[YES] Can edit, take apart, add to, or use/sell as is

[YES] Can be bundled with other products and/or content

[YES] Can be offered as a bonus

[YES] Can be used to create audio/video products

[YES] Can give them to affiliates to publish to promote your products/services

[YES] Can be used for opt-in bonuses (newsletter signups, etc.)

[YES] Can claim full ownership

[YES] Can alter e-cover graphics (if supplied)

[YES] Can publish as web content (except on free article directories)

[YES] Can be added to your own free membership site for job seekers

[MAYBE] Can be added to paid membership sites (if approved  — contact Bridget for approval)

[NO] Can submit to free article directories
[NO] Can sell on the Kindle platform (Amazon.com)
[NO] Can use as content for a LinkedIn Published post (unless stated in description)
[NO] Can sell resell or master resell rights (You can use these with your clients,

but you can’t pass the materials on to other resume writers for their use,

or sell the content to other resume writers for use with their clients.)