Naming Your Resume Writing Business

What's in a name?

When you're naming your resume writing business, the answer can be: Quite a bit.

Your business name is the beginning of establishing your brand. It will influence your logo, your pricing, your website name, the kind of service you provide, and much, much more. So name your business carefully.

You must also consider whether your name can be protected. There are far too many 'Resume Pro' and related names to be able to protect it.

Powerful Presentations

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Happiness on the Job

Employers Cite "Getting Along with Management"
As Key to Happiness on the Job

Getting along with the boss is more important than pay or benefits when it comes to happiness at work, a survey by Accountemps suggests. Forty-three percent of executives polled said employee job satisfaction is most impacted by one's relationship with his or her manager.

Accountemps, the world's first and largest specialized staffing service for temporary accounting, finance and bookkeeping professionals, developed the survey. It was conducted by an independent research firm and includes responses from 150 executives with the nation's 1,000 largest companies.

Executives were asked, "Which one of the following would you say has the greatest impact on an employee's level of job satisfaction?" Their responses:

Relationship with his or her manager........43%
Workload and responsibilities...............24%
Compensation and/or benefits................19%
Relationship with his or her coworkers.......6%
Company performance..........................5%
Challenge/involvement........................2%
Other/don't know............................ 1%

"Employees are most productive when they feel their contributions are valued and their feedback is welcomed by management," said Max Messmer, chairman of Accountemps and author of Motivating Employees For Dummies® (John Wiley & Sons, Inc.). "The reverse is also true -- an unsupportive atmosphere can lead to reduced performance levels and higher turnover for businesses."

Messmer offered managers five tips for building stronger relationships with their staff:

• Establish open lines of communication. Schedule one-on-one and team meetings regularly so that staff can contribute to business decisions. Employees want their questions, concerns and ideas to be heard -- when someone on staff has a good suggestion, act on it.

• Empower them. Show trust in your team by giving them the authority to make decisions. Be available when needed, but allow your staff flexibility in how they accomplish business objectives.

• Stand up for employees. Support your staff when they encounter roadblocks. If someone on your team makes a mistake, avoid rushing to judgment. Instead, help the person learn from the situation and take steps to ensure it doesn't happen again.

• Recognize achievements. Praise employees for their accomplishments and reinforce the behaviors you would like others to emulate. Low-cost rewards such as an occasional free lunch or movie passes can be highly motivational.

• Provide advancement opportunities. In addition to competitive compensation and benefits, invest in training and development programs to help employees build new skills. If budgets are tight, look for other ways to promote career development, such as a mentoring program.

Accountemps has more than 325 offices throughout North America, Europe, Australia and New Zealand, and offers online job search services at http://www.accountemps.com/

Thoughts on an Internet Job Search

From the Occupational Outlook Quarterly:

"Regrettably, some of today's less informed job seekers believe that the Internet has transformed the job search into a nearly effortless process. They hastily update their resumes and post them on several online databases. These jobseekers then sit back and wait for an employer to call. Most of them wait a long, long time -- often in vain. Even in the age of the Internet, a job search still requires hard work. Having a plan, using multiple search methods, and asking for help all increase the chances of success."

--Matthew Mariani

We must remember to tell our clients: There is no right way or wrong way to look for a job. There are just more effective and less effective methods.