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I know some of you have said you've had a hard time getting the links to work on the blog, so I've updated the Resume Writers' Digest website with a new "Marketplace" page that includes Paypal links to the "Write Great Resumes Faster" book ($18) and our new special report, "Making Money as a Resume Subcontractor" ($20), delivered as a PDF.
We appreciate your purchase of our products, as they help to support the publication of the online Resume Writers' Digest newsletter and this blog.
Ideas, information, and resources for professional resume writers.
Wednesday, October 17, 2007
What Motivates Workers
When clients come to us seeking a job change, it's always interesting to hear their reasons for seeking a new job. Usually, it's not about pay (or, more accurately, not JUST about pay).
Author and researcher Frederick Herzberg has outlined his findings in two books:
"The Motivation to Work" and "Work and the Nature of Man."
Herzberg proposed the Motivation-Hygiene Theory, also known as the Two factor theory1959) of job satisfaction. According to his theory, people are influenced by two factors:
- Satisfaction, which is primarily the result of the motivator factors. These factors help increase satisfaction but have little effect on dissatisfaction.
- Dissatisfaction is primarily the result of hygiene factors. These factors, if absent or inadequate, cause dissatisfaction, but their presence has little effect on long-term satisfaction.
Motivator Factors
- Achievement
- Recognition
- Work Itself
- Responsibility
- Promotion
- Growth
Hygiene Factors
- Pay and Benefits
- Company Policy and Administration
- Relationships with co-workers
- Physical Environment
- Supervision
- Status
- Job Security
Courtesy: Wikipedia
Tuesday, October 16, 2007
Online Conversion Tool
QUICK AND EASY CONVERSIONS
Need to convert meters into miles, bytes into megabytes, teaspoons into cups -- or make some interesting calculations -- like the number of days until you can retire? (Click on "fun stuff")
Check out this site -- http://www.onlineconversion.com/
Need to convert meters into miles, bytes into megabytes, teaspoons into cups -- or make some interesting calculations -- like the number of days until you can retire? (Click on "fun stuff")
Check out this site -- http://www.onlineconversion.com/
Monday, October 15, 2007
Put it In Writing
I've always been a big proponent of staying in touch with clients. Not only does it allow you to see the results of your actions -- how many times have clients not gotten back to you to report how their job search is going? -- but it also fosters repeat business and referrals.
E-mail is an easy inexpensive way to keep in touch (I recommend using an e-mail newsletter for consistency), but at least once a year, you should also mail something to your entire client base. It can be a special offer (perhaps a postcard each September to coincide with Update Your Resume Month), or a holiday card, or even a print newsletter.
In the next week, I'm mailing out more than 500 postcards to promote the release of our first Special Report, "Making Money as a Resume Subcontractor." While 500 names is only a fraction of my mailing list, I know there will be several dozen people who will have received e-mails from me but didn't open them (or their spam filter caught them) who will be surprised that the Resume Writers' Digest newsletter is back.
By the way, if you want to order the "Making Money as a Resume Subcontractor" 30-page special report (available for PDF download), you can do so here:
Mailings have an advantage over e-mail -- they're hard to ignore. And postcards are even better, because you don't have to open them up. So plan a mailing and take advantage of the power of print -- to reconnect with your clients, to spark new business, and to generate referrals.
E-mail is an easy inexpensive way to keep in touch (I recommend using an e-mail newsletter for consistency), but at least once a year, you should also mail something to your entire client base. It can be a special offer (perhaps a postcard each September to coincide with Update Your Resume Month), or a holiday card, or even a print newsletter.
In the next week, I'm mailing out more than 500 postcards to promote the release of our first Special Report, "Making Money as a Resume Subcontractor." While 500 names is only a fraction of my mailing list, I know there will be several dozen people who will have received e-mails from me but didn't open them (or their spam filter caught them) who will be surprised that the Resume Writers' Digest newsletter is back.
By the way, if you want to order the "Making Money as a Resume Subcontractor" 30-page special report (available for PDF download), you can do so here:
Mailings have an advantage over e-mail -- they're hard to ignore. And postcards are even better, because you don't have to open them up. So plan a mailing and take advantage of the power of print -- to reconnect with your clients, to spark new business, and to generate referrals.
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