I was reminded today, while doing some research on Google, about the value of issuing news releases. I wrote a news release in July 2003 about how looking for a job is a lot like looking for love, tying the two themes together using the example of a CBS reality show, "Cupid."
That was more than four years ago, and it still comes up in search results. Since I have a degree in public relations, that should not surprise me. But it does. Are you using the media to its full potential? Careers articles are one of the most popular topics out there.
You can get your ideas from lots of different sources. Last month, I wrote about getting ideas for news releases from television shows.
In the coming weeks, I'm going to be updating my special report on getting publicity for your careers business. If you have a news release or press kit you'd like to share, e-mail me at RWDigest@aol.com.
Ideas, information, and resources for professional resume writers.
Thursday, October 25, 2007
Wednesday, October 24, 2007
Career Directors International Announces 2008 Conference: Seattle
I just received an e-mail from Laura DeCarlo this morning announcing that the 2008 Career Directors International conference will be in Seattle from Oct. 15-18, 2008!
CDI puts on an amazing conference, but I've never been able to make one, due to prior conflicts with my favorite local passion, college hockey. I haven't seen the 2008-09 UNO Hockey schedule yet (and probably won't know until Spring), but I'm hopeful that I'll be able to make the Seattle conference, as the hotel looks amazing.
You can check out photos from the 2007 conference in San Antonio here. The conference featured presentations by Don Straits, Louise Kursmark, Deb James, Marty Weitzman, Joelle Silva, Cory Edwards, Grant Cooper, Sharon Pierce-Williams, Heather Wieshlow, Nona Pratz, Judy Ware, Susan Guarneri, and more!
If you are interested in being considered as a speaker for the "Reach for the Stars...Capture Success" 2008 conference, contact Laura!
Joelle Silva, Grant Cooper, Sharon Williams, Barbara Adams, and Lisa Becker take a break at the reception. (Photo by Laura DeCarlo)
CDI puts on an amazing conference, but I've never been able to make one, due to prior conflicts with my favorite local passion, college hockey. I haven't seen the 2008-09 UNO Hockey schedule yet (and probably won't know until Spring), but I'm hopeful that I'll be able to make the Seattle conference, as the hotel looks amazing.
You can check out photos from the 2007 conference in San Antonio here. The conference featured presentations by Don Straits, Louise Kursmark, Deb James, Marty Weitzman, Joelle Silva, Cory Edwards, Grant Cooper, Sharon Pierce-Williams, Heather Wieshlow, Nona Pratz, Judy Ware, Susan Guarneri, and more!
If you are interested in being considered as a speaker for the "Reach for the Stars...Capture Success" 2008 conference, contact Laura!
Joelle Silva, Grant Cooper, Sharon Williams, Barbara Adams, and Lisa Becker take a break at the reception. (Photo by Laura DeCarlo)
Tuesday, October 23, 2007
Create Passive Income by Selling Special Reports
For years, I heard about resume writers who wrote informational guides and sold them to their clients and prospects, generating passive income. But it all seemed so complicated -- requiring shopping carts, and autoresponders, and HTML coding. Bleh!
So when I wanted to sell our first special report, "Making Money as a Resume Subcontractor," as an electronic download, I started doing some research. And I found a service that integrates easily with PayPal and that even I could figure out. Best of all, you can sell $100 in products using a basic account before you have to pay anything.
What kind of informational products could you offer? Although Kim Isaacs offers hers as lead generators for her resume services, she could easily sell her special reports-- 4 Quick Fixes For Your Resume and Top Resume FAQs -- for a couple of dollars each.
You could create a directory of local employment resources -- including recruiters and their specializations, top employers, and training sources -- and sell it for $5 or$10 dollars as an electronic download. Write a good "generic" topic that's not too self-promotional, and you can even set up Payloadz to track affiliate sales -- tell me about it and we'll get your colleagues to sell your products on their websites too!
It's easy. Write your special report. Create a PDF. Sign up with Payloadz. Put your product online. Promote it in e-mails and on your website.
Looking for ideas for your special report? Order Special Report #20 from The Publicity Hound: How to Write and Market Profitable Special Reports.
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So when I wanted to sell our first special report, "Making Money as a Resume Subcontractor," as an electronic download, I started doing some research. And I found a service that integrates easily with PayPal and that even I could figure out. Best of all, you can sell $100 in products using a basic account before you have to pay anything.
What kind of informational products could you offer? Although Kim Isaacs offers hers as lead generators for her resume services, she could easily sell her special reports-- 4 Quick Fixes For Your Resume and Top Resume FAQs -- for a couple of dollars each.
You could create a directory of local employment resources -- including recruiters and their specializations, top employers, and training sources -- and sell it for $5 or$10 dollars as an electronic download. Write a good "generic" topic that's not too self-promotional, and you can even set up Payloadz to track affiliate sales -- tell me about it and we'll get your colleagues to sell your products on their websites too!
It's easy. Write your special report. Create a PDF. Sign up with Payloadz. Put your product online. Promote it in e-mails and on your website.
Looking for ideas for your special report? Order Special Report #20 from The Publicity Hound: How to Write and Market Profitable Special Reports.
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> Monday, October 22, 2007
"Scannable Resumes Becoming Obsolete"
With the increase in companies accepting resumes electronically, scannable resumes will soon be a thing of the past, says Pat Criscito, author of E-Resumes.
I talked to Pat today via phone as a follow-up to my article on "Knowing Just the Right Thing to Say: Using Keywords Correctly in Resumes" in the September/October 2007 issue of Resume Writers' Digest.
Companies are getting more of their resumes over the Internet, says Criscito, so they're not investing as much in systems to scan resumes manually. She notes that this can be a benefit for resume writers, as the formatting limitations of resumes designed to be scanned often hindered resume writers.
Criscito is revamping her recommendations on electronic resumes for the second edition of "How to Write Better Resumes and Cover Letters," to be released early in 2008.
I talked to Pat today via phone as a follow-up to my article on "Knowing Just the Right Thing to Say: Using Keywords Correctly in Resumes" in the September/October 2007 issue of Resume Writers' Digest.
Companies are getting more of their resumes over the Internet, says Criscito, so they're not investing as much in systems to scan resumes manually. She notes that this can be a benefit for resume writers, as the formatting limitations of resumes designed to be scanned often hindered resume writers.
Criscito is revamping her recommendations on electronic resumes for the second edition of "How to Write Better Resumes and Cover Letters," to be released early in 2008.
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