Backup Systems and Disaster Recovery

With the California wildfires in the news, it's an appropriate time to remind resume writers about the importance of disaster planning.

Whether you're faced with wildfires, earthquakes, hurricanes, or flooding, any of these can create the potential for significant disruption of your business. I'd advise creating a basic disaster plan ... but in the meantime, you need to create a backup plan. Literally.

Answer this next question honestly: Do you have a copy of your critical electronic information? If so, how old is it?

Think about it -- if your hard drive failed today, or there was a fire, or someone stole your laptop -- how would you be able to replace your critical data -- your financial files, accounting records, client resumes, mailing lists and client databases, and the forms, scripts, and paperwork you've spent years fine-tuning?

Prevention is the key. There are many ways to store your data:

• Flash/Jump/USB drives.
• Zip and Jaz drives
• Tape back-up systems
• CDs
• Online web space

Create a back-up schedule. At a minimum, you should back-up your files monthly. Establish a routine -- for example, backing everything up on the first day of the month, or the last Friday of the month.

Then Get It Off Site! It's not going to do you any good if your back-up CD is in the computer bag when your laptop is stolen, or in your desk drawer when your office is flooded. Make it a practice to store back-ups off site.

The Long Life of a News Release

I was reminded today, while doing some research on Google, about the value of issuing news releases. I wrote a news release in July 2003 about how looking for a job is a lot like looking for love, tying the two themes together using the example of a CBS reality show, "Cupid."

That was more than four years ago, and it still comes up in search results. Since I have a degree in public relations, that should not surprise me. But it does. Are you using the media to its full potential? Careers articles are one of the most popular topics out there.

You can get your ideas from lots of different sources. Last month, I wrote about getting ideas for news releases from television shows.

In the coming weeks, I'm going to be updating my special report on getting publicity for your careers business. If you have a news release or press kit you'd like to share, e-mail me at RWDigest@aol.com.

Career Directors International Announces 2008 Conference: Seattle

I just received an e-mail from Laura DeCarlo this morning announcing that the 2008 Career Directors International conference will be in Seattle from Oct. 15-18, 2008!

CDI puts on an amazing conference, but I've never been able to make one, due to prior conflicts with my favorite local passion, college hockey. I haven't seen the 2008-09 UNO Hockey schedule yet (and probably won't know until Spring), but I'm hopeful that I'll be able to make the Seattle conference, as the hotel looks amazing.

You can check out photos from the 2007 conference in San Antonio here. The conference featured presentations by Don Straits, Louise Kursmark, Deb James, Marty Weitzman, Joelle Silva, Cory Edwards, Grant Cooper, Sharon Pierce-Williams, Heather Wieshlow, Nona Pratz, Judy Ware, Susan Guarneri, and more!

If you are interested in being considered as a speaker for the "Reach for the Stars...Capture Success" 2008 conference, contact Laura!

Joelle Silva, Grant Cooper, Sharon Williams, Barbara Adams, and Lisa Becker take a break at the reception. (Photo by Laura DeCarlo)

Create Passive Income by Selling Special Reports

For years, I heard about resume writers who wrote informational guides and sold them to their clients and prospects, generating passive income. But it all seemed so complicated -- requiring shopping carts, and autoresponders, and HTML coding. Bleh!

So when I wanted to sell our first special report, "Making Money as a Resume Subcontractor," as an electronic download, I started doing some research. And I found a service that integrates easily with PayPal and that even I could figure out. Best of all, you can sell $100 in products using a basic account before you have to pay anything.

What kind of informational products could you offer? Although Kim Isaacs offers hers as lead generators for her resume services, she could easily sell her special reports-- 4 Quick Fixes For Your Resume and Top Resume FAQs -- for a couple of dollars each.

You could create a directory of local employment resources -- including recruiters and their specializations, top employers, and training sources -- and sell it for $5 or$10 dollars as an electronic download. Write a good "generic" topic that's not too self-promotional, and you can even set up Payloadz to track affiliate sales -- tell me about it and we'll get your colleagues to sell your products on their websites too!

It's easy. Write your special report. Create a PDF. Sign up with Payloadz. Put your product online. Promote it in e-mails and on your website.

Looking for ideas for your special report? Order Special Report #20 from The Publicity Hound: How to Write and Market Profitable Special Reports.

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