$100 A Day

For a startup, the idea of making $2,000 a month can be overwhelming -- especially for a new resume writer. So make it more manageable. Focus on making $100 a day. Break the goal into small, specific tasks you can accomplish quickly. Ask yourself, "What can I do today to reach my goal?"

Measure your success using observable criteria. If you're trying to increase referrals from career coaches and mental health professionals, you need to increase your visibility with this audience. So your tactics may include sending one letter each day to a career coach or mental health therapist (you can find them in the Yellow Pages) to introduce yourself and ask how you can work together.

Consider subcontracting. Contact other resume writers in your area and inquire about taking on their overflow work.

Find opportunities to speak. Write articles. Increase your visibility.

More on Acute Spousal Interference

Nick Corcodilos ("Ask the Headhunter") quoted me on his Infoworld blog following up to his original article on Acute Spousal Interference (without mentioning me by name)...

As a professional resume writer, I see this a couple of times a year. Usually it starts with a wife who calls to find out about having a resume prepared for her husband. When she launches into a litany of, "He's not making enough at his current job and he's under-appreciated and he needs a new job," that's when I usually stop her and gently tell her that the process works best when I can work with the client who is going to be using the new resume. I ask her to have her husband call me. Nine times out of ten, he doesn't call. Whether that means that he likes his job (even though it doesn't pay "enough" for her) or if he just doesn't have the initiative, I don't usually find out for sure.

Whoo-wee. I think we touched a nerve. I'm not sure whether I worry more about the interfering spouse, or the job candidate who lets it happen. I'm not worried about the employers at all -- not one wrote to say they hired either half of such a team.

Thankful

Happy Thanksgiving, fellow resume writers!

We have much to be thankful for today.

It's too early to do a full-year reflection on this year, but despite the challenges (a leaky roof, laser printers that die), I still have much to be thankful for. A "job" that allows me the freedom to choose my clients, spend time with my nieces and nephews, and follow college hockey. A home of my own. Loving friends and family. And the opportunity to help people follow their dreams and find a job that fulfills them.

Give thanks today, for we are truly blessed.

Off-the-Wall Subcontracting Ideas

Response has been great to Diana LeGere's "Making Money as a Resume Subcontractor" Special Report, and I continue to come up with ideas for other subcontracting opportunities.

Have you considered these ideas?

• Handling updates and resume retargets for busy resume writers. Updates and retargets generally aren't as profitable -- team up with a resume writer and offer to handle these projects for a fee (30% to 50%) and the mentoring that comes along with project oversight and document approval.

• Provide coaching services for career professionals who only write resumes. There are plenty of resume writers out there who don't do coaching of any kind. Partner with them to offer the service under their brand, and share the revenues!

• Provide resume services for the clients of mental health professionals who offer career assessment and coaching services. Look in the phone book for therapists who offer career testing/career assessment services (they might be listed under "Counseling" in your local directory). Create a referral relationship or a direct contract for services under their brand.