Goal Setting

In my letter from the editor in the November/December issue of the Resume Writers' Digest newsletter, I wrote about goal setting ... and how a photo can be a powerful motivator in your quest to achieve a goal.

This is the photo of my house (formerly owned by my brother and sister-in-law) that was the inspiration for my desire to own my own home after I got married. As I mentioned in the column, that goal literally DID become a reality, as the house I envisioned as I worked to achieve my goals was the one I actually ended up buying! (Although I didn't necessarily have THIS house in mind when I set the goal in the early 2000s.)

So when you set a goal, attach a picture to it (either mentally -- or, better yet, physically).

The Alliance's Liz Sumner

She's worked in advertising, communication, distribution, hospitality and politics. She's lived in the Delaware Valley, the Pacific Northwest, and New England. Liz has a B.S. in Journalism from the University of Oregon, a Masters degree in Organizational Change from Antioch University in Seattle, WA. and is ICF certified as a Life Coach through the Academy for Coach Training in Bellevue, WA. Liz is the Executive Director of The Career Management Alliance.

Honesty & Resumes

In writing an article for the upcoming issue of Resume Writers' Digest on "Competency-Based Resumes" (based on a review of the book of the same title), I came across a section that got me to thinking about how we've traditionally looked at resumes as a marketing document and not a legal document.



It used to be that the resume was not considered a legal document unless it was incorporated into the job application (for example, by writing "See Resume" as a response to a question on the application form).

But in describing the need for accuracy and honesty on the Education section of the resume, the authors gave this example:

"In 2002, the athletic director for Dartmouth College resigned after his employer found out that he had not completed his master's degree. He had made the mistake of claiming that he had that degree on his resume."

While I have always been a stickler for being honest on the resume, I've never found the "sin of omission" to be especially egregious (i.e., not including all previous jobs). But I think we need to be especially careful about how we position our clients.

Instead of using a commonly-known job title, we should use the client's actual job title (and then list the equivalent in parentheses). For example:
Sales Supervisor (functional equivalent of Director of Sales)

No longer are resumes strictly a marketing document -- they can have very real, legal implications, and we should treat them as such.

$100 A Day

For a startup, the idea of making $2,000 a month can be overwhelming -- especially for a new resume writer. So make it more manageable. Focus on making $100 a day. Break the goal into small, specific tasks you can accomplish quickly. Ask yourself, "What can I do today to reach my goal?"

Measure your success using observable criteria. If you're trying to increase referrals from career coaches and mental health professionals, you need to increase your visibility with this audience. So your tactics may include sending one letter each day to a career coach or mental health therapist (you can find them in the Yellow Pages) to introduce yourself and ask how you can work together.

Consider subcontracting. Contact other resume writers in your area and inquire about taking on their overflow work.

Find opportunities to speak. Write articles. Increase your visibility.