Recruiting 2008 Conference and Expo

Kennedy Information is holding its "Recruiting 2008 Conference and Expo" from May 13-16, 2008 in Las Vegas. The conference theme is "Real World Recruiting for Today's Workforce."

Featured speakers include Gerry Crispin, "Chief Navigator" for CareerXRoads, and Peter Weddle, CEO & Publisher of Weddle's.

Keys to Success in the Careers Industry

I'm working on a mentoring group for new resume writers (those with fewer than 18 months in business -- if you're interested in joining, contact me). One of the common refrains is how difficult it is to get started -- or, once started, to make a decent income.

I've identified a couple of keys for success. In my opinion, these are:

** Your business skills. There is a fairly significant ramp-up period before you'll begin to generate steady income, so your ability to control expenses while increasing your profile (i.e., advertising investment) is critical. Cash flow will be the key in the first six months.

** Your marketing and sales abilities. Simply put: If you're not comfortable selling yourself, this is not the business for you. At least initially, you ARE your business. You are asking strangers to tell you everything about themselves. You're asking them (in many cases) to disclose their income. If you can't build credibility with prospects, you won't have customers. If you can't build relationships with prospective referral sources, you'll struggle ... because frankly, early on you'll get most of your clients from personal relationships or referrals, not from your website or any advertising you do.

** Persistence. Every business owner on here will tell you that they ran into roadblocks as they worked to launch their careers industry business. It could be technical things -- computer or software issues, an equipment malfunction -- or cash flow problems (investing in your startup with no promise of immediate revenues) or even overcoming your own hesitations about running your own business (that one usually comes with the filing of your first tax return -- or paying your first estimated tax payment -- if you've never been self-employed before).

Reaching Recruiters

Another source for reaching recruiters is "The Best Directory of Recruiters" offered by The Original Resume company. Version 6.0 offers contact information for up to 250 elite recruiters for just $99 (Word, Excel, or Access database format).

Guest Author: From Prospect to Client in 30 Seconds

Editor's Note: When you're selling a $300-$1000 service over the phone, you can't expect people to make a decision right away (at least not always!) Be sure to collect contact information from prospects and develop a follow-up strategy to convert some of these prospects into clients in the longer term.


By C.J. Hayden, MCC
Author, Get Clients Now

The process of converting a prospect to a client can seem like it takes forever. You meet a prospective client, follow up with him or her over time, and hopefully have a chance to make a sales presentation or schedule an initial consultation at no charge. Then you follow up some more, trying to close the sale. Months can pass, or even years, between your first encounter and getting the prospect to sign on the bottom line.

How do you keep following up for all that time without being a pest? Is asking prospects over and over, "Are you ready to buy yet?" the best way to go about it? How can you build the trust of your prospects enough that they become willing to take the risk of hiring you?

The answer to these bothersome questions just might be found in this simple idea. Treat those prospects as if they were already your clients -- they just haven't paid you yet.

Imagine what it would be like to treat every prospective client you encounter as if you were already working together. Every time you contact your prospects, you offer an article they might be interested in, an introduction to someone who might help them with a goal, or an invitation to an upcoming event in their field.

When you meet with them, you listen to their problems and recommend solutions. When you contact them after a meeting, you suggest resources for helping them address the issues you discussed. The solutions and resources you recommend may include your products and services, of course, but you don't stop there. You also offer answers that don't involve hiring you.

The impact of this kind of generosity on your prospective clients can be dramatic. Instead of considering your calls or e-mails an interruption, they will welcome hearing from you. They will no longer count you as a salesperson or vendor, but rather as a valuable resource and important person to know.

I'm not talking about giving away the store. I don't recommend providing the client with free training, spending hours addressing their issues at no charge, or otherwise practicing your profession without pay. It is completely appropriate to ask for and expect payment for doing your professional work.

But what I am suggesting is a shift in your attitude, to being of service instead of selling a service. Give your prospects a taste of just how valuable you could be to them if they were to hire you. Be generous with the information and contacts you already have at your disposal. It only takes a few minutes to pass along a phone number, clipping, or helpful web site, but the impact can be unforgettable.

The effect of this shift on you can be just as significant as the effect on prospective clients. You will eliminate those dreaded sales calls from your agenda and focus instead on what you do best -- helping people. You will no longer fear or resist making contact with prospects, but will begin looking forward to it. Instead of selling, you will be serving.

The fastest way to turn a prospect into a client may be simply to change how you think about them.
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Copyright C.J. Hayden.
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