A Cinderella Story

Wow, what a story of persistence. As I wrote in yesterday's post, the Georgia Bulldogs took on the Fresno State Bulldogs in game three of the College World Series, college baseball's national championship. Down 5-0 in last night's game, the Fresno State team battled back to win 19-10, evening the series to 1 win apiece.

So it all came down to tonight's game. Fresno State took a 6-0 lead and never looked back, winning the national championship 6-1. This was a true team effort -- pitching by committee, no first round MLB draft picks (although Georgia had 2 on their side, including ace closer Josh Fields), two of their best players battered and bruised (two playing with serious hand injuries) -- and their star pitcher had been injured earlier in the year and didn't even make the trip to Omaha.

Called one of the "greatest sports stories in recent years," the unseeded Fresno State team was an unlikely national champion. But they gutted it out.

"Fresno State was forecast to be a Top 25 team coming into the season, but the Bulldogs lost 12 of their first 20 games. They needed to win the Western Athletic Conference tournament just to make the NCAA field of 64, fought off elimination in regionals and super regionals, and became the first No. 4 regional seed to reach the CWS since the tournament expanded in 1999."

I tell you this story because it's an inspirational tale. Sure, your client may not have the qualifications on paper, but if they can just get the chance to do the job, they can "hit one out of the ballpark." In the end, the one that wins is not the one with all the credentials, but with the guts.

Congratulations to the Fresno State Bulldogs...



(The 2008 College World Series theme song -- with some great shots of Omaha -- oh, and cornfields...)

Omaha, USA

Keep your eyes on Omaha this week -- my hometown is a hotbed of sports activity this week as college baseball's national champion will be decided tomorrow in the College World Series as Georgia takes on Fresno State -- go Fresno State!

Then, from June 29 to July 6, Omaha's Qwest Center is the home to the Olympic Swim Trials. Michael Phelps will be here!


Omaha's a great place to live ... I can't help but brag. Maybe we'll get one of the professional associations to hold their conference here someday ...

Starting Up, Starting Over

For many years, in my daily planner (I love my Franklin Covey planner), I had a page I called, "If I Had to Do It Over." On it were the steps I would take if I were starting my resume writing business all over again. I get a lot of inquiries from new resume writing businesses, wondering about success secrets from those who are making it work.

Here are a couple of ideas for those who are getting started -- or thinking about reinventing themselves.

• If I were starting this business today, from scratch, what would I do differently?
• If I ran a competing firm, how would I beat us? How would I distinguish myself? What weaknesses would I attack? (Price, service, customization, turnaround times?)
• What are you known for?
  

Option Paralysis

I'm re-reading a great book, "What Clients Love: A Field Guide To Growing Your Business," by Harry Beckwith (who is probably best known for his first book, "Selling the Invisible.")

On page 47, he talks about "Option Overload":

"Knowing they cannot know and understand all their options, they increasingly choose the most trustworthy and seemingly competent person -- or choose no one at all."

He adds, "Today's clients cannot chose among services and products -- they cannot gather all the information. So they choose among people."

Researchers at Stanford University found that we suffer from "option paralysis" with even simple products. Faced with a few varieties of jams and jellies to choose from, most people will buy at least one jar. When given more options, however, they usually leave empty-handed."

How does this apply to your resume writing service? One popular pricing method throughout the years has been to offer clients "levels" of service -- usually bronze, silver, and gold packages. But offering clients too many choices may keep them from deciding at all.

You might consider offering:

• Resume Only (digital files)
• Resume and Cover Letter (digital files)
• Resume Only (with laserprints and CD)
  
• Resume and Cover Letter (with laserprints and CD)

But go too much beyond those four options, and you're likely to induce "option paralysis." Just something to consider...