Guest Blog Post: The K.E.Y. To Becoming a Successful Ebook Writer

By Jimmy D. Brown

There must be some reason why certain ebook writers are successful and others are not.

In other words, why do some authors make hundreds -- or thousands of dollars each month -- and others barely make enough to cover their credit card processing fees?

There must be some reason for the difference in level of success, right?

There is.

In fact, there are three "reasons" why that I want to share with you now. I've used the word "K.E.Y." as an acronym to reveal these three elements of successful ebook publishing.

1. K = KEEP it concise.  

One of the biggest mistakes ebook writers make is starting their project with the idea in mind that their ebook must be a certain number of pages in length.

That is, they assume the ebook should be 50 pages or 100 pages or even 200 pages in order to be desirable to consumers.

Wrong.  Ding. Thanks for playing.

Much more important than QUANTITY is QUALITY.  Almost every potential customer in your target market is considerably more interested in learning something useful than they are reading a bunch of commentary that has little or no real value to them.

The ability to concisely (yet comprehensively) share content that is practical is a must if you want to be successful in the information business.  No fluff.  No filler.  No fat.  Just the meat.

That's what readers want.  Especially today in our fast-paced, instant, I-want-it-now society.

And chances are you are much more likely to write a 30-page manual to help your clients create an online profile for job searching and get it done than you are to slave over trying to measure up to a 200-page masterpiece.

Your first key to success is "keep it concise." Share what you need to share in the least amount of pages as possible. It doesn't have to be the great American novel.  This isn't Hemingway.  

2. E = ENJOY yourself.

I simply must mention that if you enjoy your "work" then you are exponentially more likely to complete your ebooks than those who reluctantly or grudgingly write.

Seriously, don't underestimate what I'm saying here. You'll get much more done as a writer by having fun with your subject matter.

That's the beauty of information publishing.  YOU get to pick the topic.  A topic of interest -- of passion -- to you as the author.  Something you find enjoyable, even exhilarating.

To be sure, you want to choose topics that are in demand and have a ready-made audience awaiting who are willing to purchase them.  But, at the same time, you can look for those marketable topics that appeal to your interests and expertise.

(It's a natural that resume writers have lots of topics that will be of interest to job seekers.)

I don't care how "profitable" a subject may be, I'd never take it on as a project of mine unless I got some sense of satisfaction or enjoyment in writing about it.

Instead, look for those things that you are already talking about anyway.  And then write what you've been talking about.

3. Y = YIELD results.

Finally, I must exhort you to "yield results."  That is, you simply must stick to it and finish the job.

I cannot tell you how many people that I've met online who struggle with the affliction "short-of-the-finish-line-itis."

They begin running the race with gusto.  They pick their topic like it was a Nike outfit.  They outline their ebook like they just heard the starting gun fire.  They come up with ideas to include in their work like they were sprinting down the track.

And when they round the first corner, they start slowing down.  Before they know it, they're up in the stands watching others cross the finish line.

That's why I am adamant about telling you the golden rule of ebook content:
Never start something you can't finish in 30 days.

With any new ebook you are planning on writing, choose the topic and outline it in such a way that you can complete the content within one calendar month.  Anything that goes beyond that period of time is likely going to be discarded somewhere past the starting gate and before the finish line.

It's important that you set for your goal a reasonable, reachable amount of pages for your ebook ... such as 30 pages.  Then, divide that goal number of pages into your 30 days.  In this example, it would mean writing just ONE page per day (very realistic!) for 30 days and your ebook will be completed.

Victory!  The finish line!

Certainly there are a wide variety of other "keys" to being successful as an ebook writer (choosing the right topics, learning to outline well, brainstorming ideas, marketing, etc.) but these three form a solid foundation for you to build upon as you continue to learn more about information publishing.

K = KEEP it concise.
E = ENJOY yourself.
Y = YIELD results.

See you on your victory lap!

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Jimmy D. Brown is the author of, "5 Keys To A Big-Profit, S.M.A.L.L. Reports Business."  To download your free copy, visit http://www.SmallReportsFortune.com

Clipart courtesy of http://www.freeclipartnow.com

Results of Subcontracting Survey: Show Me the Money!

One of the most frequently asked questions I get from resume writers who are considering subcontracting for other firms is: How much does it pay?

The second Subcontracting Survey was completed by 33 respondents. Ninety percent of those currently work as subcontract writers, either for an individual or a firm.

Results are pretty evenly split between writers who only work for one individual/firm and those who write for multiple individuals and firms.

The average pay for a subcontract project is below rates that individual resume writers could earn on a project they marketed and managed themselves, but that’s part of the trade-off. In exchange for having someone else handle more of the client management tasks, contract writers can focus on content development.

Average pay per project:

$50 or less -- 0%

$51-$100 -- 27%

$101-$150 -- 18%

$151-$200 --  33%

$201-$250 -- 6.5%

$251-$300 -- 9%

$301-$400 -- 6.5%

$401-$500+ -- 0%

Most resume writers are paid a flat fee per completed project (82 percent of those responding), versus a percentage of the client fee. None of the writers who responded are paid by the hour, although these arrangements do exist. For those who are paid a percentage of the project, the usual portion for the resume writer is 21-35% of the project fee.

You can read the full survey results in the "Making Money as a Resume Subcontractor" Special Report, published by Resume Writers' Digest. The cost is just $20 for the 40+ page report. (It also includes qualifications required for contractors and listings for a couple dozen firms seeking subcontractors, including type of work performed/specialties, turnaround times, and -- in many cases, what they pay.)










You can also read the complete results of the 2008 Resume Writers' Digest Subcontracting Survey in our three-post series from September 2009.

ExecuNet White Paper: How to Make Your Resume Recruiter Ready

ExecuNet (a national business referral network with a private membership site) is offering job seekers a free report, "How to Make Your Resume Recruiter Ready" by ExecuNet Contributing Editor Marji McClure (presumably as a way to build up their opt-in e-mail list -- a great technique, by the way!). Thanks to Kathy Hansen of Quintessential Careers for bringing this to my attention in her Feb. 14 blog post on the subject.

The special report is an excerpt from a full-length article available only to paid subscribers of the ExecuNet service. While the special report is interesting, I will caution you about directing your clients to the special report, as it is focused on making the resume recruiter ready. Because the survey subjects were primarily recruiters (as opposed to hiring managers specifically or HR personnel), they often have special needs/requirements for the resume that other target audiences might not express as preferences... and, consequently, things you might not put into the resumes you write that aren't being sent to recruiters.

For example, "some recruiters" in the survey want candidates to include specific years of employment dates and college graduation dates -- and while there is some disagreement within the careers industry on this practice, certainly most resume writers will disagree with one expert quoted in the article who says that 30 percent of the resume should focus on the job seeker's work history from 10-20 years ago, and 10 percent on 20+ years ago. Conventional wisdom in the resume writing field is that the resume should include the work history for the past 10-15 years, unless there are compelling reasons to go back any further in time than that.

There is some good information that should be shared with job seekers in the report.
What can resume writers do with this report?

• Quote from it. I'm always looking for research that dispels the One-Page Resume Myth. I'd prefer the raw data to use to substantiate this, but you could cite this report as another example of one in which hiring experts feel that the resume length should correspond to the accomplishments of the job seeker.
• Use it as inspiration for conducting your own research and writing your own report. You could do a survey within a specific industry you specialize in (finance, for example) or within your geographic target area.

Resume Writer's Resource: Recruiters Connection

Looking for recruiters to recommend to your clients? Take a look at Recruiters Connection. It's a national directory of recruiting firms. You can search geographically, by industry, and by keyword.

They also offer what they call "Train and Gain" webinars. Many of these are free. Check it out!