Choosing a Payment Option for Your Online Resume Sales

More and more resume writers nowadays are taking full payment upfront from resume clients on their resume writing business websites -- and if you haven't yet taken that step, you've probably started thinking about it.

If you are going to sell your resume services online, then you will need a way for those transactions to be processed. Choosing the right payment option is an important step. Here are some tips to help you find the right option for you.

Hardly anyone deals in cash or checks with an online resume service. They are too unreliable. Clients want to get started right away, and waiting for payment in the mail takes time. And, there are too many steps to follow to retrieve your money should a check bounce or get lost in the mail. It is better to deal with credit cards. However, many prospective resume clients are wary of letting their personal information float around in cyberspace.

With all this in mind, here are a few things to consider:

• What type of shopping cart do you have? Your shopping cart is the program that you have integrated into your website to register customer sales. Customers will be able to add to the cart, check to see a total, see descriptions and basically choose what they want to buy. The shopping cart records their choices. 
• Decide on a payment gateway. A payment gateway bridges the gap between shopping cart and the credit card information that the customer will enter. Some third party merchants charge a fee for each credit card processed. With a gateway you still need a merchant account, but you can avoid these unwanted fees. 

The one thing to remember is that all payment gateways are not compatible with all types of shopping cart programs. Before installing your shopping cart program, check to see which payment gateways are compatible with each so you donít have to change midstream.

• Ask questions.What most customers look for is verification on your site that your payment gateway is secure. They want to be sure that their information will not fall into the wrong hands or be sold to a third party site. You can assure them that they are safe by checking your payment gateway for AVS protection to prevent fraudulent transactions, and that it is PCI-compliant -- which ensures credit card information is protected.
• Perform a test transaction. Once you have set up your shopping cart and payment gateway, check to be sure that it is up and running 24/7 and accurate. Go through the process as one of your customers would. Check admin on both the shopping cart and the payment gateway to see that everything was logged properly. Also, check your credit statement to be sure the transaction went through correctly.

Choosing the correct payment option is important to the growth of the resume services you sell online.

Top Tools and Apps I Use in My Resume Writing Business

In yesterday's blog post, I wrote about time management strategies, and I mentioned a task management application I use called "Wunderlist." I thought I'd share some of the other tools and apps I use in my resume writing business (and to manage Resume Writers' Digest).

I'll focus just on the ones on my iPhone for today, and I'll take it alphabetically, just to make it easier.

Alarm Clock (by iHandy). I use the free version, although I've considered upgrading to the paid app ($.99). Although the iPhone has a built-in alarm clock, I like the custom sounds on the iHandy app. When using the app as a true wake-up alarm clock, it has a neat "Sound Fade In" feature that gradually increases the volume of the alarm. I use the "Mbira" sound effect as it's a pretty soothing sound, and it usually only take a few bars of the song before I'm awake. (Not as jarring as a "BEEP-BEEP-BEEP" alarm. I also use the alarm clock as a "timer" when writing resumes. If I'm having trouble starting on a project, I might set an alarm for 20 minutes from now and tell myself I'm just going to work on the project for that amount of time. But often I find that I'm in a good flow when the alarm goes off, and I'll keep slogging ahead on the resume. (This is one of the tips from "Write Great Resumes Faster.")

Facebook for the iPhone. Although I most often update my Resume Writers' Digest, BeAResumeWriter.com, and Leveraging LinkedIn For Your Job Search Facebook business pages via my laptop, it's nice being able to check in on them from my iPhone when I'm out and about. I have Facebook notifications set up so I get "pinged" when someone comments on one of my page posts.

iCal. This is the basic Mac calendar app, built into all Mac products. I use iCal to remind myself of key client project deadlines, reminders for phone consultations with clients, and training events, like teleseminars and webinars. (You can also set reminder alarms in iCal.) When I sync my iPhone to my MacBook, it updates the calendars both ways, so if I put an event in my phone, it updates my MacBook calendar too.

iTunes. Another tip from "Write Great Resumes Faster" is writing to music. Sometimes this works for me, sometimes it doesn't. It depends on the kind of writing I'm doing. I don't very often write resumes to music, but I do write a lot of blog posts and articles to music. Also, I have different kinds of music I like to write to. I have a "Rockin' Playlist" on iTunes that includes Lady Gaga and Pink, but -- especially at this time of the year -- I love listening to Mannheim Steamroller and Trans-Siberian Orchestra.

PayPal. I love the PayPal iPhone app. I've integrated several passive income and recurring revenue streams into my business (special reports like "Write Great Resumes Faster," and "Making Money as a Resume Subcontractor" and my membership site for resume writers, BeAResumeWriter.com). All of these are linked to my PayPal account, so when someone makes a purchase, I get a notification on my iPhone. It's almost addictive hearing that little "ping" when I've got money.

SimplyNoise ("The Best Free White Noise Generator on the Internet.") This is a new addition to my iPhone app collection in the last few weeks. My husband and I usually sleep with a fan on for the noise, but lately, the fan has been making a rattling noise, making it a distraction, instead of a sleep aid. I found the SimplyNoise website online and started off using that as a fan substitute, but then I found that there was a web app version ($.99). As I mentioned on this LinkedIn Career Thought Leaders Consortium group post about writing resumes, sometimes white noise (there is also "pink noise" and "brown noise" -- you have to check it out to hear the difference) can help you focus your resume writing and drown out "life's distractions."

Twitter. Although I haven't upgraded to the newest version of the Twitter app for the iPhone, this is one I use quite a bit. Before I got my iPhone, I didn't do a lot with Twitter on my phone. Although I still use my laptop to write most of my Twitter status updates, I do like getting mention (@RWDigest) notifications on my phone -- because then I can respond right away. (It's also a great way for me to keep in touch with my five "princess" nieces. All of them are on Twitter, even the 6-year-old!)

Wunderlist. As mentioned in yesterday's blog post, I use Wunderlist for task management. I don't like to clutter my iCal list with too many "to dos" -- plus, sometimes you just need a rolling list of items that need to be done, but don't have a specific date associated with them. I use Wunderlist for these items, instead of a scrap of paper. I also didn't buy the refill of my Franklin Covey planner when it was due to be refilled in July, because I use Wunderlist instead. As I said yesterday, all the version of Wunderlist sync with each other automatically -- the iPhone app, the Mac desktop app, and the website -- so I can "check off" a task (yay!) from any of the interfaces and it will sync automatically. (Well, it should -- sometimes it doesn't always get the checked items ticked off in all the apps, but that just means that I get to check them off again! Yay!)
NOTE: As of May 2020, Wunderlist has been discontinued. Check out this blog post for alternatives!

So there you have it. My top apps and tools that I have on my iPhone that I use in my resume writing business. I'd love to hear what your favorites are...share your comments below.

Time Management Tips for Work-at-Home Resume Writers

I love working from home. But time management is a big issue when you're a resume writer who works from home. When I talk with people who don't work from home, they always make comments like, "I wouldn't be able to work from home ... I'd find it too tempting to just sit on the couch all day and watch TV."

If you're like most work-at-home resume writers, though, you'll find that the opposite is often the problem. It's too tempting to work all the time! I mean, here it is, 6:35 a.m. on a Tuesday morning, and I'm writing a blog post. I should be sleeping. When I come home after being out (whether that's seeing a movie, running to the post office, or going to a hockey game), the first thing I do is check my work email. If you're a work-at-home resume writer, you probably do the same thing.

Working from home as a resume writer can be a great thing -- as long as you learn to handle one issue: your time. Time management is very important in any business, but especially when you are working from a home office. Keep an open mind and read the following information.

Create a Daily Schedule
Calendars may seem "old school" but they are still the best way to make sure you're not sacrificing your personal life for your business. Keeping a large calendar in the kitchen, for instance, gives each person in your family opportunity to record their events so that nothing is forgotten.

Also, create blocks of time for different activities. Don't forget to schedule fun time! Be flexible, but still commit to a certain amount of time each day to run your business and also to spend time with family commitments.

Create Daily Milestones
You don't have to finish every task each day. Set a list of priorities and then take steps to finish the most important jobs first. First thing in the morning, determine what you will focus on for that day. You don't have to schedule every minute of your day, but a level of time management will keep your daily life organized.

I use a great tool called "Wunderlist" for keeping track of my "to-dos." It runs on my MacBook and syncs with my iPhone app. It even sends me an email message when I have "overdue" items. Plus, you can "check off" items when you complete them. I LOVE that!
(NOTE: As of May 2020, Wunderlist is no more. Check out this blog article with alternatives.)

Seven Ways to Find Content Ideas

As resume writers, you wouldn't think that we would have any issues coming up with content ... but some of my most popular blog posts recently have had to do with content! From planning your content to monetizing your content to writing better content to finding time to write content, readers of this blog like tips about content. I'm happy to oblige with today's blog post, which focuses on inspiration for your content.

Like with most writing, the hardest part is getting started. (In my special report on "Write Great Resumes Faster," I even had a special section to help tackle the "facing the blank page" obstacle to writing resumes. Getting started is sometimes the major obstacle -- once you know what you want to write about, you can create the structure of the document -- whether that's a resume, blog post, ezine article, or whatever -- and get going from there!)

So here you go -- seven ways to find content ideas.

1. Grab a magazine, any magazine you have in your home and look at the cover. Convert each of the teaser headlines into headlines for your blog or website. You'll likely have things like:
* The top ten ways to___
* Five secrets of__
* Easy ways to ____

And so on. It's a great way to come up with quick and easy content ideas (a headline for a blog post, for example).

2. Visit your favorite blog and expand on their latest blog post. Or better yet, comment on the latest blog post and then write or blog about your comment. You can use it to generate traffic to your site and provide new and valuable information to your audience.

3. Watch the national news for 10 minutes. Chances are youíll see something that relates to you. You can use this news story to generate ideas for your content. For example, a news story about the job market might lead you to write a tips-oriented article for job seekers. The news, while sometimes depressing, can also inspire great, and timely, content ideas.

4. Pirate. Use comments and feedback you've received from others to create content for your blog or website. For example, you might use a question comment from a reader to start a new blog post on the same topic. Your readers are actually great sources of inspiration. You can also use your response to the commenter to generate a new blog post or article. (That's what I did with this blog post; the positive feedback I've received on previous blog posts about content-related topics inspired this one!)

5. Celebrity Watch/Pop Culture. Celebrities provide an abundance of entertainment for society. We watch what they do, who they do it with, what they wear, what they eat and where they live. You can also find inspiration from pop culture -- music, movies, television.

6. Find a quote that you love and expand on it. Share why you love it and what it means to you. Tie it to resumes or the job search process and ask readers to provide their favorite quote on the subject. (Perseverance quotes are always popular for jobseekers!)

7. Review a book, product, or service. If you're stumped for content, reviews are always appreciated by readers. Review resume writing books (use your Amazon affiliate link); review resume distribution services (ResumeSpider has an affiliate program); review reference checking services (Allison Taylor has an affiliate program). Reviews provide valuable information and they give you an opportunity to earn an affiliate income.

Writer's block -- or content idea block -- will happen to you at some point. Don't let it derail you! Look around you for insight and inspiration. And to prevent it from happening, keep a notebook with you to jot down ideas as they come to you (or write yourself a note on your smartphone)!