The Importance of Prioritizing Projects

When you own your own resume writing business, there will always be a million and one things you can do with your time. Many of these things could seem important today, but -- in retrospect -- won't seem that important after all. Learning to prioritize projects -- and only spending time on things that will have an impact on either your resume clients or your bottom line -- is a crucial skills.

The Key Question
The key question you should ask yourself is this: "How will this project impact my resume writing busines in six months?"

There are many projects that could seem important today, but really won't have much of an impact on your business in the long run. For example, trying to chase down one particular sale probably isn't going to make a long term impact.

On the other hand, there are projects that won't seem to make much impact now, but could have a profound impact on your resume writing business in the future.

For example, setting up an autoresponder system and a rock solid followup system probably won't pay off in the beginning. It takes a ton of effort and the sales conversions won't justify the time spent right now.

However, you know that in order to get your business to where it needs to be eventually, you need a followup system. In this case, it absolutely makes sense to build this system today.

There are always going to be projects that seem urgent. There are always going to be problems that need to be solved "right now."

The challenge for a great prioritizer is knowing when to put these fires on the back burner and instead focus on opportunity. If you can't do this, it'll be very tough to grow.

Prioritize Leverage Projects
Projects that help you achieve other projects better should be prioritized. These include projects that improve internal systems so you can get more done, educational systems so you can help jobseekers be more effective in their job search, and purchasing new equipment.

These rules of thumb will help you prioritize projects so do what'll really help take your resume writing business to the next level.

Content is the Key to Making More Affiliate Sales

Want to earn passive income with affiliate income? One of the keys to increasing your affiliate click-throughs (and purchases!) is through content. Content provides credibility. It gives your visitors the value and information they are looking for online. Some types of content also help put people in a buying mood. And, of course, content is the key to driving traffic to your website. If you have affiliate links on your resume website, more traffic brings with it the potential for more affiliate sales.

So what type of content works best?

Reviews
Some content puts people in a buying mood. And to be fair, when people seek product information and reviews online, they are already looking to make a purchase. Reviews are one of the most powerful ways to promote affiliate products or service -- simply because they help provide that potential buyer with the information, and the link, to make a purchase.

When writing a review be sure to present an unbiased opinion. A prospect won't trust a review that is all good. Be sure to point out any downsides to the product or service. You can then counter it with a positive statement. Consider reviewing features, prices, and any personal experience you have with the product or service.

Be sure to include a link or two to the product sales page so you can earn your commission.

Free Downloads
The most common type of free downloads are reports and ebooks. You can create these yourself or use Pass-Along Materials. Reports and ebooks offer a tremendous amount of value to the reader because they offer more information and benefit than a simple article.

When relevant, you can include affiliate links in your ebook or report. You can also include them again in an appendix dedicated to resources. However, make sure to not go overboard with the affiliate links. Use them only when relevant and appropriate.

In addition to reports and ebooks, consider giving away other downloads. For example, printable checklists or calendars, useful resource lists, blueprints and other easy to use and informative resources.

Email Marketing
Hopefully, you are collecting email addresses and building an opt-in mailing list. This list may be your single biggest commission-generating resource. Each person that signs up for your list is a qualified prospect. They are interested in the information you have and the products and services you represent.

If you don't have a growing opt-in list, spend some time creating your opt-in strategy. This often includes a giveaway with the sign-up. (Once again, you can use Pass-Along Materials for this purpose.) Once you're collecting email addresses, don't wait for a magic number -- even if you only have 15 or 20 people on your list. Start sending them informative messages right away. You can include an occasional affiliate link, or two, when relevant to the information you are presenting.

Test and track the methods that generate the most affiliate sales, and focus on building and growing those tactics. Affiliate marketing commissions will almost certainly increase as you provide more content.

If you want to learn more about how to earn passive income using affiliate marketing, check out the recording and transcript of "Building Affiliate Relationships to Grow Your Resume Business." (Just $5.)

Teleseminar Basics for Resume Writers

As I mentioned in this month's call, "Teleseminars on Teleseminars: How Resume Writers Can Use Teleseminars for Promotion and Profit" these types of calls are a great way to build trust with an audience, make sales, and facilitate two-way communication.

Before launching your first teleseminar, you need to make sure you're prepared from both a presentation perspective and a technical perspective. Here's a brief checklist to help you do that.

Make Sure Your Line Can Handle the Volume

If you have over 100 guests, make sure you check your teleseminar provider to see if your line can handle the volume. The kinds of providers you need for a teleseminar with 100 people, 1,000 people and 10,000 people are very different services with different technical requirements.

Prepare the First 60 Seconds
The first 60 seconds of the teleseminar is the most important! This is when people will decide either to leave the teleseminar or to stay on. In the first 60 seconds, clearly spell out what's going to be covered and what they'll get by listening to the call. Practice your first 60 seconds several times before the call.

Invitation & Follow-Up Schedule
At a bare minimum, every teleseminar should have one invitation and one follow-up email before the actual call. You will want to carefully plan out your sales process around the call and you use several emails to "sell" prospective attendees on coming onto the teleseminar.

Make sure to plan out the whole process before you start promoting the teleseminar.

Get Familiar with the Technology
Whether you are doing a teleseminar or webinar, you'll want to familiarize yourself with the technology before you do a live call. This is especially important with webinar software, because it can be tricky. Try running a test seminar with just yourself and a test computer beforehand. Learn how to switch between screencasts and presentation tools. Learn how to mute and unmute visitors and how to take questions. You don't want to be trying to figure these things out while on a live call.

Test Your Recording Devices
If you want your call recorded, make sure you test that as well. Most teleseminar services offer recording as part of the service, but I also recommend a second recording as a backup. I use Audio Acrobat to record my teleseminars, because it allows me to provide the recording in numerous formats, including downloadable MP3s as well as streaming audio on my website.

Prep for Most Common Questions
Before the teleseminar begins, try to predict what kind of questions people will ask you. You can do this by going through past emails prospective or current clients have sent you or by browsing related forums on the Internet.

By having an idea of what to expect before going into the seminar, you'll be able to answer questions in a more informative, authoritative way. You'll also be able to research any questions that you might have trouble with.

These are some of the most important things to cover before you launch a teleseminar. Make sure your line can handle the volume, check your recording equipment, test the software, prepare your first 60 seconds, have a solid invitation and follow-up system, and prep your Q&A beforehand.

For more information on using teleseminars to get more clients for your career services business, purchase the "Teleseminar on Teleseminars: How Resume Writers Can Use Teleseminars for Promotion and Profit" -- just $5 for the MP3 and transcript.

Project Management for Resume Writers

Although most resume writers work individually on their work, every once in a while, you get a chance to work collaboratively with other careers industry professionals -- for example, on a book project.

Whenever you kick off a new project, you should do so starting with a "new project meeting." In this meeting you'll lay out the objectives, the methodologies you'll be using, the various roles in the team and last but not least, the ground rules. The ground rules are the operating agreements that keep the project on task as things move forward.

Here are some project management guidelines that can help you make sure you keep your team of careers industry professionals on track.

If Something's Off Course, Let the Group Know
It can be very tempting to try and hide things that aren't going well. It can be especially easy to do so if all the person has to do is not mention it. They're not "lying," they're just neglecting to share something.

This undermines the team. Instead, aim to create a culture where people honestly share mistakes without blame. People should feel comfortable bringing up problems and resolving them as a group.

One Person Per Task
Every task or project should be owned by one person. That person is ultimately responsible for that task being done on time.

This person is free to bring in outside help to help get things done on time. They can even "outsource" aspects of the task to other team members or people outside the team.

However, if mistakes happen or if the task doesn't meet a deadline, that person is still responsible for it.

Ask Before Going Off Course
You should have a game plan for the project as a whole. The game plan should include what IS and what ISN'T included in the project. If someone wants to do something that isn't included in the project, ask first.

This helps prevent time and money from being spent on things that aren't integral to success. Sure, having more things done is great, but make sure they should be done first before spending resources on it.

Have a Clear Chain of Communication
Who is keeping track of the communication? Who manages reporting? Who sets up the meetings? How are disputes handled? Whose permission is necessary to go above budget?

Lines of communication should be clarified before you begin any project.

Setting these ground rules for operating the project before you get started can help you save a lot of time and energy in the long run.