Crowdfunding As a Way To Achieve Certification

Jeffrey Metzger, YourResumeConsultant.com

You may have heard of crowdfunding because of campaigns on Kickstarter for things like the Pebble wristwatch. I participated in a crowdfunding campaign for my nephew's school film project (which reminds me — I still haven't received the DVD I should have received for my pledge), and a friend's desire to bring encouragement to those diagnosed with cancer raised $35,000 just as her mom died from lung cancer.

But I came across a first in the resume writing industry yesterday…a resume writer who is using crowdfunding to raise money for certification as an Academy Certified Resume Writer (ACRW) through the Resume Writing Academy.

Crowdfunding is defined as an effort that pools money from individuals — usually via the Internet — to support the effort of an individual, organization, or business. Through small contributions from many people and organizations, a larger goal can be accomplished.

Jeffrey Metzger, of YourResumeConsultant.com, has launched a crowdfunding campaign to raise money for him to pursue ACRW certification. You can find his crowdfunding campaign here.

I reached out to Jeffrey to learn more about his initiative.

Bridget: How did you get the idea to do a crowdfunding campaign to raise money for your certification? Is there a crowdfunding campaign that inspired you?

Jeffrey: As with many new writers [Editor's note: Jeffrey notes that Feb. 11 is the one-year anniversary of him operating his business full-time], cash flow is one of my biggest challenges. I've made some excellent progress in building my business, but I can never seem to get far enough ahead to make meaningful investments in myself. Becoming certified continues to be at the top of my wish list and I feel that the ACRW will give me the right combination of training and, ultimately, certification, that will be a huge boost to my business and personal potential. Crowdfunding is very visible, and I kept coming back to it as an option. I found Indiegogo to be the right fit for what I'm trying to accomplish. In researching the concept, I found many small businesses looking for funding to buy equipment and inventory, but very few (if any), service companies looking for funding. I'm sure it's being done, but maybe I'm blazing a bit of a trail.

Bridget: How are you planning on promoting the campaign?

Jeffrey: Currently, I'm only promoting the campaign (with poor results) via social media. I need to personally get past the idea that I'm looking for a handout, and believe in myself and this traditionally unconventional method of raising money. I know I need to do a much better job in this area.

Bridget: Have you received any feedback from anyone about your campaign?

Jeffrey: I've received a few "atta boys" from friends and family, but nothing more than that.

Bridget: Did you consider any other "creative" ways to come up with the money for certification?

Jeffrey: My main goal was to pay for certification the old-fashioned way — by earning it! But then the bills continue to roll in…

Bridget: Do Wendy and Louise (from the Resume Writing Academy) know you're doing this?

Jeffrey: I did have the pleasure of meeting Louise briefly at the NRWA conference in Maine a couple of years ago (2011), but have not been in touch with either (of them) since I kicked off this endeavor.

What do you think, resume writers? Would you be interested in supporting Jeffrey's goal of certification? I will "match" any donations made by resume writers in the next 7 days (until Feb. 18, 2013) with products from Resume Writers' Digest. That is, if you donate $25 to Jeffrey, I will give you $25 in free Resume Writers' Digest products. Forward your receipt to me at editor (at) rwdigest (dot-com) and I will contact you to arrange your free products! 

What To Tell Clients About References

My lovely colleague Sharon Williams of JobRockIt put out a late night request on Facebook last night for a client who needed information about reference letter formats. 

Although “letters of reference” have fallen out of favor in recent years, there is something to be said for our clients getting a reference letter from your manager or supervisor when they leave a company (especially if they leave on good terms). Having the reference letter provides the jobseeker with something to use in the event they're not able to find their former manager in the future. It can also help the manager refresh his or her memory if the client asks them to provide a phone reference in the future. And, as a resume writer, you can take excerpts of that reference letter and incorporate them into the resume and cover letter (this was the "original" use of the term "Endorsements" before LinkedIn co-opted it!). If the client's supervisor isn't on LinkedIn, the jobseeker can also excerpt or reprint the reference letter in his or her Summary, providing a powerful testimonial when a formal LinkedIn Recommendation isn't possible.

What are some elements of a great reference letter? Reference letters should be professional in tone and format. Effective letters of recommendation verify experience, confirm competence, and build credibility. The letters can be written by former employers, supervisors, and managers with first-hand knowledge of the employee’s work.

A reference letter may cover:

•      Previous positions held in the company

•      Summary of job responsibilities

•      Strengths, skills, and talents

•      Ability to work independently as well as with a team

•      Accomplishments

With both letters of reference and LinkedIn Recommendations, advise your jobseeker clients to choose someone who can write well, who knows them well, and who thinks highly of them. Make the process as easy as possible for the manager/supervisor by providing information needed to develop a positive, accurate reference. (At a minimum, the client should provide a copy of their resume to the individual; if you think it would be helpful, also consider having the jobseeker provide a short list of their accomplishments in the role, or bullet points of key points related to their position.)

When advising clients about references and LinkedIn Recommendations, the following two Pass-Along Materials make excellent resources:

Jobseeker's Guide to References

How to Give — and Get — LinkedIn Recommendations

Remember, with Pass-Along Materials, you can put your own contact information on these materials and provide them to clients as a bonus or you can sell them.

Don't Use a "Spork" When You Really Need a Spoon

I love LinkedIn. I use it personally, recommend my clients use it, and I've written numerous Pass-Along Materials content packages to help other resume writers and career services professionals help their clients use it more effectively. (Among them: "Getting Started With LinkedIn In Your Job Search" [2013 update] and "How to Give — and Get — LinkedIn Recommendations".)

So when I see an article posted about LinkedIn, I tend to read it! This was the case with an article posted a few weeks ago on Career Rocketeer, called "7 LinkedIn Tools Job Seekers Should Be Using."

(For those who are unaware of the Career Rocketeer blog, it's a heavily trafficked career blog that "invites" career service professionals to increase their visibility by paying to post on the site. Packages range from $99 to $299 and include the opportunity to contribute between 2-8 "sponsored posts" [emphasis mine] a month.)

I was prompted to write this blog post because I saw a well-meaning fellow resume writer share the original article this morning, without sharing any commentary or personal insight. Many times, however, you'll come across an article and agree with most of it, but as resume writers, it's also our duty to point out when advice in an article contradicts advice we'd personally give clients. Otherwise, it looks like we're endorsing the information (not simply sharing it).

The article in question is a simple "roundup" format — it lists seven LinkedIn-offered or related apps, and provides a quick snippet of their functionality as it relates to jobseekers. The author, however, does not appear to be a career services professional. ("Rob Hilborn is from www.broadbandgenie.co.uk, the consumer advice website for UK-based broadband Internet providers.") A quick Google and Twitter search reveals this appears to be the only job search-related article Mr. Hilborn has written.

Now to the central point of my blog post: "Don't use a spork when you really need a spoon."
You know what a "spork" is, don't you? It's that unwieldy combination of spoon-and-fork — not quite one, not quite the other.

Because the author's background is in marketing for a technology firm, it's not surprising that his focus for using LinkedIn is on the tools, not on the functionality of the tools.

In the article, he recommends jobseekers use LinkedIn's Resume Builder App to turn their LinkedIn profile into a PDF or a Word document. That's a terrible idea! The Resume Builder App is an awful substitute for a resume. As resume writers, we counsel jobseekers all the time not to simply copy-and-paste their resume into LinkedIn.

I would never suggest a client use the Resume Builder app. It's like someone asking you for a spoon and you handing them a spork. Yes, it may work ... but when you need a spoon, use a spoon!!

The point of this post isn't to debate the merits of the 7 tools Mr. Hilborn recommends for jobseekers (I would also never recommend the "Apply with LinkedIn" function or the LinkedIn hResume Wordpress plugin — wow, that's 3 of the 7 tools I can't support him recommending to jobseekers), but to remind the readers of this blog — career services professionals — of the need to vet and "qualify" the resources that we recommend. If 90% of an article or blog post is great advice — fabulous, but make sure you point out that 10% you don't recommend. There is so much career-related advice out there ... if we share it without examining it, we're contributing to the clutter, not improving the quality of the content and elevating it to a dialogue.

And, above all, work to identify the "spoons" and "forks" that will be truly useful utensils to our jobseeking clients, not one-size-fits-all "sporks" that may work, but really get the job done.

To Get Certified, or Not to Get Certified ... That Is the Question

Ahh... to get certified or not, that is the question!

Today, I responded to a LinkedIn Group question from Jessica Smith of Resume Butterfly, who was wondering if she should pursue certification. A quick check of my blog posts revealed I haven't addressed this specific issues on here (although I've tackled the question of fake certifications and which organizations offer certifications). And I've certainly answered this question many times in direct emails.

But it's time to write about resume writing certifications on here.

I have known great writers who are not certified, but I've also known SOME certified writers who aren't great writers.

A couple generalities:

• I don't know anyone who hasn't earned one of the mid-level or higher certifications (NCRW, ACRW, MRW), that ISN'T a great writer. Some certifications are relatively "easy" to obtain (the CPRW, for example, isn't tremendously rigorous), and competency certainly doesn't mean "mastery.
• If you ask certified resume writers whether the certification is "worth" it, the answer is generally "Yes," although their answer WHY varies. (See below.)
• Not all certifications are "equal" -- obviously. Figure out WHY you want the certification, and there will be one that is a fit for those reasons. (Prestige, exposure, validation, expert status ... these are just some reasons.)

Here's my guide to certifications (however, it's from 2007 -- guess it's time to update that!!)
http://www.rwdigest.com/certifications.pdf

Certification by itself is a minimum benchmark, but more importantly, it's a confidence builder and marketing tool. It also can help you land certain kinds of projects — for example, some contracting firms only work with certified writers (and some specify the type of certification required — for example, NCRW or ACRW). And some book authors require certification for submitting samples to include in their compiled works.

Entry-level certifications (CPRW and CARW) are the easiest and least expensive to obtain. They require self-study, preparation by reviewing the specific requirements (certification resumes aren't necessarily the way you'd write an actual client resume, but you must meed the certification standards in order to pass), and a writing project, which is reviewed by peer graders.

Advanced certifications require that, and much more -- often a portfolio (multiple documents meeting certification standards), and often more preparation (an initial grammar test or other assessment). They are also more expensive, harder to obtain, and require recertification.

I received my CPRW more than 10 years ago, and the only requirement from PARW is to keep your membership current. (I dispute whether my CPRW requires this, however, because that requirement wasn't in effect when I earned the credential.) However, many of the other certifications do require continuing education and recertification (portfolio submission, for example).

Honestly, I hear some of the same comments about joining professional associations. In many cases, the value is in the eye of the beholder (the resume writer), NOT necessarily the client.

If you asked clients, most of them have no idea that certification is available for resume writers, and they certainly couldn't tell you the difference between a CPRW and an ACRW (although there is a huge difference!).

But I have successfully used certification as a way to win clients, and sometimes that can be what makes it worthwhile for you to pursue it. Listing that you're a certified resume writer can help sway a prospective client who is considering several resume writers (if all else appears equal — which we obviously know it's not, but ... — they will focus on the one thing that is different).

And, as I mentioned, it can also be a confidence booster, especially for new writers. Entry-level certifications are NOT really a training tool, but they do provide guidance on certain standards and expectations. Advanced credentials (NCRW, ACRW in particular), do have more of a "training" component, and that can boost your confidence and your writing skills. With the NCRW, for example, the first-time pass rate is abysmal. But practice makes perfect! And the confidence you get by earning one of the more difficult-to-earn credentials is priceless.

Leave me a comment below: What are YOUR thoughts about certification? Which certification(s) do you have? Which do you find to be most valuable? How has being certified helped you? If you're not certified, why not?