Happy Fourth of July, Resume Writers!

Today, we celebrate our freedom ... which includes the right to choose where we work! 

Happy Independence Day to my colleagues in the careers industry!

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How to Optimize Your Resume Writing Business Profile on Bing

In yesterday's post, I emphasized the need to develop an online presence on Bing, the fastest-growing social search site on the web. One of the best ways to do this is through a free profile on the Bing Business Portal.

In the Bing Business Portal, you can list your business details, profile, create your mobile website, upload photos, and even create business cards, QR codes, and more. It's important that you use every aspect of your Bing business listing in order to get the very best search results. Here are some ideas to help you optimize your resume writing business profile on Bing.

1. Consider your target audience. As with all types of marketing, it is very important to understand intimately who you are targeting with your profile. You need to know their demographics, their desires, fears, and needs. If you don't know those things you can't effectively attract them to your profile.

2. Fill out your complete profile. Use every inch of space to fill out your profile. Even if you work primarily with clients online (which most resume writers do), fill out the geographic-specific information too so that it makes it easier for your market to locate you in their search. In the "More Details" area, list your payment method, professional affiliations, when you started your resume writing business, and fill out your tagline. In the Description area, use all the keywords you can think of to describe what it is that you do for your audience.

3. Complete your mobile site. Even if your normal website is already mobile friendly, it won't hurt to fill out all aspects of your mobile site on your Bing business listing in the Bing Business Portal. The more information you provide and the more keywords you use, the more likely you are to show up in the search results.

4. Upload relevant photos. This is a good place to upload photos of examples of your work (before-and-after resume samples are an excellent example). You are able to fill in a caption for the photo, which can describe the photo in a keyword-rich way. This will ensure that your target market can find you and see examples of your work, or photos of your products if you publish information products (ebooks, for example).

5. Check for errors. Always double-check every aspect of your Bing business listing for errors. It's easy to make a spelling error, or a typo, so check to be sure that you have it written correctly and that everything looks the way it should in the Preview area. You can always update it later, but as with any content, it's best to edit and optimize from the start.

6. Fill out the "What I Sell" tab. Even though it may seem like duplication, the "What I Sell" tab is very important as it's yet another chance for you to enter search terms that your target audience will use when they're looking for a resume writer like you.

7. List all your events. Do you offer teleseminars or webinars on career topics? Speaking to any groups, or at a national conference? Whether the events are online or offline, this is a great place to list every event that you have so that when people search for events like yours they can find them easier. Again, this is another chance to enter search terms (keywords) that your target audience is using to find you.

8. Integrate your social media. Within your listing, under "Details" there is a space for your Facebook address, and your Twitter address (with more to come later). Ensure that you complete this area so that your target audience can connect with you on your other social media sites too.

9. Verify your site. This might seem like an obvious tip, but you may be shocked to learn that a lot of people forget to verify their Bing business listing. Depending on how you choose to verify, you may be sent a code via snail mail 7 to 10 days later. It can sometimes be mistaken as junk mail, so be on the lookout for it, because it has a PIN number you will need to enter in order for your listing to go live.

Once you have created your Bing profile, remember that it's not "Set it and forget it." Check back every few months to make sure that your profile is still up-to-date. And remember, the more complete your Bing profile, the more effective it will be for you.

The Next "Bing" Thing for Resume Writers

You've probably seen and heard more about the Bing search engine over the past few months. They're really taking a run at Google, and while they're still well behind the world's #1 search engine, it can be worthwhile for your resume writing business to optimize your presence on Bing. It will only take about an hour or so, and you may see a significant increase in traffic to your website and social media profiles as a result.

Over the next few days, we'll take a look at how to create your Bing-friendly profile.

Did you know that some mobile devices default to "Bing" for search? If you didn't, you probably also need to know that Bing is the fastest growing search engine and if you're not using it to its full advantage to promote your resume writing business, you may be missing out.

With Bing Webmaster Tools, you can optimize your website. With Bing Ads, you can ensure that your customers find your resume writing business website. If you want to be found locally, ensure that you claim your business on Bing Business Portal. It's free to get started. Simply go to http://www.bing.com/businessportal and follow the easy instructions provided.

Due to the proliferation of Bing search, if you've not done this yet, you're not taking advantage of every opportunity to promote your business. As mentioned before, Bing is the default search on many mobile browsers now — due to that fact alone it is going to grow fast. Your business needs to be where the action is and today the action is with local search.

You can then make your profile super attractive by including photos, logos, and keyword-rich content. In the Bing Business Portal you can create a complete listing, ensuring to use keywords that will attract your target audience, and also offer deals to help you get more clients and/or customers.

Top Keywords for Your Resume (A-N)

Keywords are more important than ever on resumes as more and more companies use Applicant Tracking System (ATS) software.

Keywords are usually nouns or short phrases which refer to work experience, education, training, terminology, licensure, affiliations, skills, and abilities within a specific industry and/or profession.

Resumes are electronically searched for keywords matching the position's responsibilities or other criteria deemed relevant for the role (i.e., a bachelor's degree for a pharmaceutical sales position).

Work in keywords throughout the resume -- not just in a keyword summary section. Some applicant tracking systems can determine contextual cues, so use keywords in job descriptions, achievement bullets, and Qualifications Profiles.

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