New Issue of Resume Writers' Digest Available (Fall 2008)

The new issue of Resume Writers' Digest is now available. The cover story, by Wendy Terwelp, is about how to use social networking websites to grow your business -- and help your clients.

Wendy is also offering a special offer to readers if they purchase her "Rock Your Network® Online" social networking course. If you are one of the first 10 people who respond by Friday, Jan. 30, 2009, you will receive a free 15-minute laser coaching session with Wendy to crank up your online network.

The issue also features an article on how to "Turn a Good Customer Into a Loyal Customer in Just Six Steps," Robert Middleton's Action Plan Marketing article on "Nine Key Marketing Lessons," a Resume Writer's University article on using DISC profiles ("Resume Writing is DISC Easy," and an article on how to get publicity using New Year's Resolutions as a hook in your news release.

You can receive the newsletter for free if you are a subscriber (use the form at the top right-hand column of this blog). Or you can purchase this issue for just $3.

Now Seeking Responses for 2008 Industry Survey

I have sent out the request for responses for Resume Writers' Digest's 2008 Industry Survey to more than 1500 resume writers -- and have received more than 100 responses so far.

If you did NOT receive an invitation, e-mail me at RWDigest@aol.com and I'll send you the link. If you did get my e-mail, please do not procrastinate! The survey will only take a few minutes to complete, and the results are invaluable for careers industry practitioners in comparing their production, pricing, and challenges with their colleagues.

You can find some of the results of the 2007 Industry Survey here and here.

Here's A Great Idea for a Holiday Promotion

If you have a product you sell to job seekers, here's a GREAT example of how to draw attention to it this holiday season -- tie it into a gift-giving theme!

Alison Doyle has assembled a list of gifts to benefit the job seeker. You'll find many products offered by our colleagues here!

Six Changes Employees Should Prepare for In a Recession

Courtesy of the professionals at Robert Half International -- share these strategies with your clients.

New Priorities:

Companies may be re-evaluating their programs and focusing on initiatives that will generate immediate revenue. Be flexible when you're asked to take on new projects, and work with your manager to identify initiatives that are most important to the company's bottom line.

Internal Moves:

Many companies may be filling open roles internally instead of hiring, so this could be a good time to put feelers out if you're interested in a different sort of position within your company.

Added Responsibility:

Employees may be asked to take on additional tasks as companies become leaner. Be willing to learn new skills; your firm may offer to subsidize training. Also, identify tasks that can be delegated or put on hold as your duties expand.

More Reporting:

Managers performing cost/benefit analyses of specific programs may request more detailed reports on the time and expense associated with your projects. Carefully track expenditures and monitor how your time is allocated so you don't have to scramble to provide this information. Also, proactively provide recommendations that can trim costs or improve a program's impact.

Pared Down Perks:

Firms looking for ways to reduce budgets may cut down on pricey "extras" -- for example, this year's holiday party may be a potluck, versus a lavish spread. Accept that sacrifices are being made. Try to maintain a positive disposition.

Layoffs:

It's not a prospect anyone likes to think about, but it's wise to be prepared, especially if your employer is struggling. Increase your networking activities and update your resume so you can launch an immediate job search if necessary.